Send money brands in New Zealand:Which are most popular?
In September 2026, Western Union was the most searched send money brand in New Zealand, accounting for 47.2% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Wise and Xe showed up in every answer. Wise was recommended most often, coming first in every response.
Western UnionShare of searches 47.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
WiseShare of searches 23%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
MoneyGramShare of searches 11%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
RemitlyShare of searches 9.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
OFXShare of searches 4.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top send money brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Wise and Xe appeared every time. Wise was recommended most often, coming first in every answer. Xe was second, and OFX was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wise5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Xe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- OFX4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Remitly3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Western Union2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MoneyGram1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about send money brands
5 answers
Asked ChatGPT
“Which send money brand should I use in New Zealand?”
Asked ChatGPT
“What are the best send money brands in New Zealand?”
Asked ChatGPT
“What's the best send money brand in New Zealand for sending money overseas?”
Searched Google, AI Overview
“send money overseas”
Searched Google, AI Overview
“money transfer service”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which send money brands do people search for most?
This chart shows how often people search Google for each send money brand by name. Each line represents a brand's share of searches for all six send money brands we track, month by month, from searches in New Zealand.
Share of searches by month for Western Union, Wise, MoneyGram, Remitly, OFX, Xe. The figures are in the table below the chart.
View monthly share of searches table
| Month | Western Union | Wise | MoneyGram | Remitly | OFX | Xe |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.6% | 3.7% | 12.1% | 13.1% | 2.9% | 6.6% |
| Nov 2025 | 61.9% | 2.6% | 11.8% | 15.8% | 2.5% | 5.5% |
| Dec 2025 | 66.1% | 2.7% | 12.7% | 11.3% | 2.5% | 4.7% |
| Jan 2026 | 64.6% | 3.4% | 12.1% | 11.2% | 3% | 5.7% |
| Feb 2026 | 66.2% | 3.7% | 12.5% | 9.4% | 2.4% | 5.9% |
| Mar 2026 | 53.5% | 14.6% | 10.1% | 9.3% | 6.8% | 5.8% |
| Apr 2026 | 26.6% | 59.8% | 5% | 4.6% | 1.2% | 2.9% |
| May 2026 | 15.1% | 75.7% | 3.5% | 3.4% | 0.7% | 1.6% |
| Jun 2026 | 25.6% | 58.1% | 4.9% | 5.3% | 3.4% | 2.8% |
| Jul 2026 | 26.2% | 60.1% | 5.9% | 4.5% | 1% | 2.3% |
| Aug 2026 | 36.3% | 45.5% | 8.1% | 6.2% | 1.2% | 2.6% |
| Sep 2026 | 47.2% | 23% | 11% | 9.8% | 4.9% | 4.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 47.2% | 33.3K | -18.3% | +10.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 23% | 16.2K | -68.3% | -22.5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 11% | 7.7K | -15.1% | +2.9 points | |
| 4, held 4th | 9.8% | 6.9K | -1.1% | +3.6 points | |
| 5, moved from 6th to 5th | 4.9% | 3.5K | +150.7% | +3.7 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 4.1% | 2.9K | 0% | +1.5 pointsmoved from 5th to 6th |
47.2%
Moved from 2nd to 1st. 33.3K estimated branded searches, -18.3% vs prior month. Share +10.9 points.
2.
Wise23%
Moved from 1st to 2nd. 16.2K estimated branded searches, -68.3% vs prior month. Share -22.5 points.
11%
Held 3rd. 7.7K estimated branded searches, -15.1% vs prior month. Share +2.9 points.
4.
Remitly9.8%
Held 4th. 6.9K estimated branded searches, -1.1% vs prior month. Share +3.6 points.
5.
OFX4.9%
Moved from 6th to 5th. 3.5K estimated branded searches, +150.7% vs prior month. Share +3.7 points.
6.
Xe4.1%
Moved from 5th to 6th. 2.9K estimated branded searches, 0% vs prior month. Share +1.5 points.
Which brand is most popular in search among send money brands in New Zealand?
6 brands
In September 2026, Western Union was the most searched among send money brands in New Zealand, with an estimated 33.3K branded searches, 47.2% of all searches for the six we track. Wise is in 2nd place, 24.3 percentage points behind at 23%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Western Union | 61.6% → 47.2% | 66.2%Feb 2026 | 15.1%May 2026 | 1st |
| Wise | 3.7% → 23% | 75.7%May 2026 | 2.6%Nov 2025 | 5th → 2nd |
| MoneyGram | 12.1% → 11% | 12.7%Dec 2025 | 3.5%May 2026 | 3rd |
| Remitly | 13.1% → 9.8% | 15.8%Nov 2025 | 3.4%May 2026 | 2nd → 4th |
| OFX | 2.9% → 4.9% | 6.8%Mar 2026 | 0.7%May 2026 | 6th → 5th |
| Xe | 6.6% → 4.1% | 6.6%Oct 2025 | 1.6%May 2026 | 4th → 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Western Union’s share of searches among send money brands in New Zealand decreased from 61.6% to 47.2%.
- Across the 12 months ending September 2026, Wise’s share of searches among send money brands in New Zealand increased from 3.7% to 23%.
- Across the 12 months ending September 2026, MoneyGram’s share of searches among send money brands in New Zealand decreased from 12.1% to 11%.
- Across the 12 months ending September 2026, Remitly’s share of searches among send money brands in New Zealand decreased from 13.1% to 9.8%.
- Across the 12 months ending September 2026, OFX’s share of searches among send money brands in New Zealand increased from 2.9% to 4.9%.
- Across the 12 months ending September 2026, Xe’s share of searches among send money brands in New Zealand decreased from 6.6% to 4.1%.
- Across the 12 months ending September 2026, Western Union’s share of searches among send money brands in New Zealand peaked at 66.2% in February 2026 and was lowest at 15.1% in May 2026.
- Across the 12 months ending September 2026, Wise’s share of searches among send money brands in New Zealand peaked at 75.7% in May 2026 and was lowest at 2.6% in November 2025.
- Across the 12 months ending September 2026, MoneyGram’s share of searches among send money brands in New Zealand peaked at 12.7% in December 2025 and was lowest at 3.5% in May 2026.
- Across the 12 months ending September 2026, Remitly’s share of searches among send money brands in New Zealand peaked at 15.8% in November 2025 and was lowest at 3.4% in May 2026.
- Across the 12 months ending September 2026, OFX’s share of searches among send money brands in New Zealand peaked at 6.8% in March 2026 and was lowest at 0.7% in May 2026.
- Across the 12 months ending September 2026, Xe’s share of searches among send money brands in New Zealand peaked at 6.6% in October 2025 and was lowest at 1.6% in May 2026.
- Across the 12 months ending September 2026, Wise rose from 5th to 2nd among send money brands in New Zealand.
- Across the 12 months ending September 2026, Remitly fell from 2nd to 4th among send money brands in New Zealand.
- Across the 12 months ending September 2026, OFX rose from 6th to 5th among send money brands in New Zealand.
- Across the 12 months ending September 2026, Xe fell from 4th to 6th among send money brands in New Zealand.
How did search popularity change for New Zealand send money brands in September 2026?
6 changes
In September 2026, Western Union overtook Wise to become the leader among send money brands in New Zealand, with 47.2% of the searches.
In September 2026, OFX overtook Xe to rank 5th among send money brands in New Zealand, with 4.9% of the searches.
In September 2026, Remitly gained share of searches among send money brands in New Zealand, from 6.2% to 9.8%.
In September 2026, MoneyGram gained share of searches among send money brands in New Zealand, from 8.1% to 11%.
In September 2026, Xe gained share of searches among send money brands in New Zealand, from 2.6% to 4.1%.
In September 2026, Wise lost share of searches among send money brands in New Zealand, from 45.5% to 23%.
Compare popularity between leading brands
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