Brandwave

How popular isXe?

In September 2026, people searched for Xe by name about 3,490 times in New Zealand, a 12.5% decrease from the previous year. These searches made up 4.1% of all New Zealand send money brand searches, placing Xe sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about send money brands, Xe appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

Xe is the sixth most searched of 6 competitors and the second most recommended in AI answers.

  1. Western UnionShare of searches 47.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. WiseShare of searches 23%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. MoneyGramShare of searches 11%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. RemitlyShare of searches 9.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. XeShare of searches 4.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top send money brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Xe appeared in all five answers. Xe is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wise1st
  2. Xe2nd
  3. OFX3rd
  4. Remitly4th
  5. Western Union5th
  6. MoneyGram6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wise5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OFX4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Remitly3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Western Union2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MoneyGram1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about send money brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which send money brands compete with Xe?

Xe against send money brands in New Zealand, by month

Share of searches by month for Western Union, Wise, MoneyGram, Remitly, OFX, Xe. The figures are in the table below the chart.

View monthly share of searches table
MonthWestern UnionWiseMoneyGramRemitlyOFXXe
Oct 202561.6%3.7%12.1%13.1%2.9%6.6%
Nov 202561.9%2.6%11.8%15.8%2.5%5.5%
Dec 202566.1%2.7%12.7%11.3%2.5%4.7%
Jan 202664.6%3.4%12.1%11.2%3%5.7%
Feb 202666.2%3.7%12.5%9.4%2.4%5.9%
Mar 202653.5%14.6%10.1%9.3%6.8%5.8%
Apr 202626.6%59.8%5%4.6%1.2%2.9%
May 202615.1%75.7%3.5%3.4%0.7%1.6%
Jun 202625.6%58.1%4.9%5.3%3.4%2.8%
Jul 202626.2%60.1%5.9%4.5%1%2.3%
Aug 202636.3%45.5%8.1%6.2%1.2%2.6%
Sep 202647.2%23%11%9.8%4.9%4.1%

  1. 1.Western Union

    47.2%

    Moved from 2nd to 1st. 33.3K estimated branded searches, -18.3% vs prior month. Share +10.9 points.

  2. 2.Wise

    23%

    Moved from 1st to 2nd. 16.2K estimated branded searches, -68.3% vs prior month. Share -22.5 points.

  3. 3.MoneyGram

    11%

    Held 3rd. 7.7K estimated branded searches, -15.1% vs prior month. Share +2.9 points.

  4. 4.Remitly

    9.8%

    Held 4th. 6.9K estimated branded searches, -1.1% vs prior month. Share +3.6 points.

  5. 5.OFX

    4.9%

    Moved from 6th to 5th. 3.5K estimated branded searches, +150.7% vs prior month. Share +3.7 points.

  6. 6.Xe

    4.1%

    Moved from 5th to 6th. 2.9K estimated branded searches, 0% vs prior month. Share +1.5 points.

Compare popularity between Xe and its closest rivals

Every comparison with Xe

9 comparisons

How has branded search demand for Xe changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Xe in New Zealand fell from 4K to 3.5K.
  • Across the 12 months ending September 2026, Xe’s share of searches among send money brands in New Zealand decreased from 6.6% to 4.1%.
  • Across the 12 months ending September 2026, Xe’s share of searches among send money brands in New Zealand peaked at 6.6% in October 2025 and was lowest at 1.6% in May 2026.
  • Across the 12 months ending September 2026, Xe fell from 4th to 6th among send money brands in New Zealand.

How did search popularity change for New Zealand send money brands in September 2026?

6 changes

  1. In September 2026, Western Union overtook Wise to become the leader among send money brands in New Zealand, with 47.2% of the searches.

  2. In September 2026, OFX overtook Xe to rank 5th among send money brands in New Zealand, with 4.9% of the searches.

  3. In September 2026, Remitly gained share of searches among send money brands in New Zealand, from 6.2% to 9.8%.

  4. In September 2026, MoneyGram gained share of searches among send money brands in New Zealand, from 8.1% to 11%.

  5. In September 2026, Xe gained share of searches among send money brands in New Zealand, from 2.6% to 4.1%.

  6. In September 2026, Wise lost share of searches among send money brands in New Zealand, from 45.5% to 23%.

How are Xe’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Xe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • xe currency
  • xe exchange rate
  • xe money transfer
  • xe send money

Do you work for Xe? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Xe compete?

Xe is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Money transfer services7th of 84.2%Show ranking
Send money brands6th of 64.1%Shown above
Currency converter software4th of 64.9%Show ranking
Creator with pink hair and a pink jacket

Is Xe your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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