Brandwave

OANDA vs Xe:Which is more popular?

In September 2026, Xe had more branded searches than OANDA among currency converter software in New Zealand. Xe had about 2,900 branded searches, while OANDA had 1,000. Xe made up 4.9% of all currency converter software searches we track, and OANDA accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about currency converter software, Xe appeared in all five answers and OANDA in two. Xe was mentioned before OANDA in every answer.

Among currency converter software in New Zealand in September 2026

Who do people search for more?

Xe, about 3 searches for every 1 for OANDA

Xe 2.9K searchesOANDA 1K searches

Who does AI mention more?

Xe, mentioned in every answer we collected

Xe in 5 of 5OANDA in 2 of 5

Who does AI recommend more?

Xe, named ahead of OANDA in every answer

Xe first in 4OANDA never first

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Top currency converter software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Xe appeared in all five answers. OANDA was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Xe was listed before OANDA in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Xe1st
  2. Wise2nd
  3. OFX3rd
  4. OANDA4th
  5. Airwallex5th
  6. Western Union–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Xe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wise4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OFX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Airwallex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OANDA2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Western Union0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about currency converter software

5 answers

  • Asked ChatGPT

    “Which currency converter software should I use in New Zealand?”

    1. 1Xe
    2. 2Wise
    3. 3OANDA

  • Asked ChatGPT

    “What are the best currency converter software options in New Zealand?”

    1. 1Xe
    2. 2Wise
    3. 3OFX
    4. 4Airwallex

  • Asked ChatGPT

    “What's the best currency converter software in New Zealand for international payments?”

    1. 1Wise
    2. 2OFX
    3. 3Xe
    4. 4Airwallex

  • Searched Google, AI Overview

    “best currency converter”

    1. 1Xe
    2. 2OANDA
    3. 3Wise

  • Searched Google, AI Overview

    “exchange rate software”

    1. 1Xe

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is OANDA or Xe more popular in search?

This chart shows how often people search Google for OANDA and Xe by name. Each line represents a brand's share of searches for all six currency converter software we track, month by month, from searches in New Zealand.

OANDA and Xe among currency converter software in New Zealand, by month

Share of searches by month for Xe, OANDA. The figures are in the table below the chart.

View monthly share of searches table
MonthWestern UnionWiseOFXXeAirwallexOANDA
Oct 202576.3%4.5%3.7%8.2%4.3%3%
Nov 202580.1%3.4%3.2%7.1%3.7%2.6%
Dec 202579.8%3.3%3%5.7%5.7%2.5%
Jan 202679%4.2%3.6%7%3.7%2.5%
Feb 202679.4%4.4%2.9%7%3.7%2.5%
Mar 202661.8%16.8%7.9%6.7%4.4%2.4%
Apr 202628.6%64.4%1.3%3.1%1.7%0.91%
May 202616%79.8%0.74%1.7%1.2%0.62%
Jun 202627.5%62.4%3.6%3%2.4%1.1%
Jul 202628.3%64.9%1.1%2.5%2%1.1%
Aug 202641%51.3%1.4%2.9%2.4%1%
Sep 202656.2%27.3%5.8%4.9%4.1%1.7%

How has the OANDA and Xe comparison changed over the last 12 months?

3 findings
  • Xe was ahead of OANDA in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, OANDA’s share of searches among currency converter software in New Zealand moved from 3% to 1.7%, and its estimated monthly branded searches moved from 1.3K to 1K.
  • Across the 12 months ending September 2026, Xe’s share of searches among currency converter software in New Zealand moved from 8.2% to 4.9%, and its estimated monthly branded searches moved from 3.6K to 2.9K.

How did search popularity change for New Zealand currency converter software in September 2026?

3 changes

  1. In September 2026, OFX overtook Xe and Airwallex to rank 3rd among currency converter software in New Zealand, with 5.8% of the searches.

  2. In September 2026, Xe gained share of searches among currency converter software in New Zealand, from 2.9% to 4.9%.

  3. In September 2026, OANDA gained share of searches among currency converter software in New Zealand, from 1% to 1.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using OANDA’s and Xe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

OANDA

1 branded search term

  • oanda

Xe

1 branded search term

  • xe currency

How the Brand Demand Index is measured

Other head-to-heads among currency converter software

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