Brandwave

How popular isWestern Union?

In September 2026, people searched for Western Union by name about 33,300 times in New Zealand, about the same as the previous year. These searches made up 56.2% of all New Zealand currency converter software searches, placing Western Union first out of six brands. When we asked both ChatGPT and Google AI Overviews about currency converter software, Western Union did not appear in any of the answers.

Search and AI answers in September 2026

Western Union is the most searched of 6 competitors and not listed in any AI answer.

  1. Western UnionShare of searches 56.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. WiseShare of searches 27.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. OFXShare of searches 5.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. XeShare of searches 4.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. AirwallexShare of searches 4.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top currency converter software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Western Union did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Xe1st
  2. Wise2nd
  3. OFX3rd
  4. OANDA4th
  5. Airwallex5th
  6. Western Union–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Xe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wise4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OFX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Airwallex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OANDA2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Western Union0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about currency converter software

5 answers

  • Asked ChatGPT

    “Which currency converter software should I use in New Zealand?”

    1. 1Xe
    2. 2Wise
    3. 3OANDA

  • Asked ChatGPT

    “What are the best currency converter software options in New Zealand?”

    1. 1Xe
    2. 2Wise
    3. 3OFX
    4. 4Airwallex

  • Asked ChatGPT

    “What's the best currency converter software in New Zealand for international payments?”

    1. 1Wise
    2. 2OFX
    3. 3Xe
    4. 4Airwallex

  • Searched Google, AI Overview

    “best currency converter”

    1. 1Xe
    2. 2OANDA
    3. 3Wise

  • Searched Google, AI Overview

    “exchange rate software”

    1. 1Xe

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which currency converter software compete with Western Union?

Western Union against currency converter software in New Zealand, by month

Share of searches by month for Western Union, Wise, OFX, Xe, Airwallex. The figures are in the table below the chart.

View monthly share of searches table
MonthWestern UnionWiseOFXXeAirwallexOANDA
Oct 202576.3%4.5%3.7%8.2%4.3%3%
Nov 202580.1%3.4%3.2%7.1%3.7%2.6%
Dec 202579.8%3.3%3%5.7%5.7%2.5%
Jan 202679%4.2%3.6%7%3.7%2.5%
Feb 202679.4%4.4%2.9%7%3.7%2.5%
Mar 202661.8%16.8%7.9%6.7%4.4%2.4%
Apr 202628.6%64.4%1.3%3.1%1.7%0.91%
May 202616%79.8%0.74%1.7%1.2%0.62%
Jun 202627.5%62.4%3.6%3%2.4%1.1%
Jul 202628.3%64.9%1.1%2.5%2%1.1%
Aug 202641%51.3%1.4%2.9%2.4%1%
Sep 202656.2%27.3%5.8%4.9%4.1%1.7%

  1. 1.Western Union

    56.2%

    Moved from 2nd to 1st. 33.3K estimated branded searches, -18.3% vs prior month. Share +15.2 points.

  2. 2.Wise

    27.3%

    Moved from 1st to 2nd. 16.2K estimated branded searches, -68.3% vs prior month. Share -24 points.

  3. 3.OFX

    5.8%

    Moved from 5th to 3rd. 3.5K estimated branded searches, +150.7% vs prior month. Share +4.5 points.

  4. 4.Xe

    4.9%

    Moved from 3rd to 4th. 2.9K estimated branded searches, 0% vs prior month. Share +2 points.

  5. 5.Airwallex

    4.1%

    Moved from 4th to 5th. 2.4K estimated branded searches, 0% vs prior month. Share +1.6 points.

  6. 6.OANDA

    1.7%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share +0.7 points.

Compare popularity between Western Union and its closest rivals

Every comparison with Western Union

9 comparisons

How has branded search demand for Western Union changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Western Union in New Zealand held steady, from 33.4K to 33.3K.
  • Across the 12 months ending September 2026, Western Union’s share of searches among currency converter software in New Zealand decreased from 76.3% to 56.2%.
  • Across the 12 months ending September 2026, Western Union’s share of searches among currency converter software in New Zealand peaked at 80.1% in November 2025 and was lowest at 16% in May 2026.

How did search popularity change for New Zealand currency converter software in September 2026?

6 changes

  1. In September 2026, Western Union overtook Wise to become the leader among currency converter software in New Zealand, with 56.2% of the searches.

  2. In September 2026, OFX overtook Xe and Airwallex to rank 3rd among currency converter software in New Zealand, with 5.8% of the searches.

  3. In September 2026, Xe gained share of searches among currency converter software in New Zealand, from 2.9% to 4.9%.

  4. In September 2026, Airwallex gained share of searches among currency converter software in New Zealand, from 2.4% to 4.1%.

  5. In September 2026, OANDA gained share of searches among currency converter software in New Zealand, from 1% to 1.7%.

  6. In September 2026, Wise lost share of searches among currency converter software in New Zealand, from 51.3% to 27.3%.

How are Western Union’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Western Union’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • western union
  • western union rates
  • westernunion

Do you work for Western Union? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Western Union compete?

Western Union is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Money transfer services1st of 839.7%Show ranking
Send money brands1st of 647.2%Show ranking
Currency converter software1st of 656.2%Shown above
Creator with pink hair and a pink jacket

Is Western Union your brand?

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