OFX vs Western Union:Which is more popular by branded search in New Zealand?
In August 2026, Western Union had more branded searches than OFX among money transfer services in New Zealand. Western Union was estimated to have 50.8K branded searches compared to OFX’s 1.6K, and held a 41.4% Share of Search versus OFX’s 1.3%.
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Which is more popular in search, OFX or Western Union?
Compare the services New Zealanders use to send money overseas. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Western Union, OFX. The figures are in the table below the chart.
View monthly share of search table
| Month | Western Union | Wise | Revolut | MoneyGram | Remitly | Xe | OFX | WorldRemit |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 27.8% | 8% | 8.5% | 7.8% | 5.2% | 1.6% | 0.6% |
| Nov 2025 | 42.2% | 24.9% | 8.6% | 8.4% | 9.3% | 4.6% | 1.4% | 0.51% |
| Dec 2025 | 43.9% | 25.4% | 8.9% | 9.3% | 6.8% | 3.9% | 1.4% | 0.48% |
| Jan 2026 | 40.7% | 28.6% | 9.7% | 7.9% | 6.5% | 4.4% | 1.8% | 0.43% |
| Feb 2026 | 43.1% | 26% | 9.2% | 8.9% | 6.1% | 4.6% | 1.6% | 0.47% |
| Mar 2026 | 40.8% | 24.9% | 9.8% | 7.7% | 6.9% | 5.3% | 4.2% | 0.5% |
| Apr 2026 | 43% | 25.9% | 8.7% | 7.9% | 7.1% | 5.3% | 1.7% | 0.38% |
| May 2026 | 38.7% | 27.9% | 9.2% | 8.7% | 8% | 5.2% | 1.8% | 0.44% |
| Jun 2026 | 36.8% | 27.4% | 11.6% | 7.5% | 7.4% | 4.8% | 4% | 0.41% |
| Jul 2026 | 39.7% | 24.9% | 12.6% | 9.2% | 7.2% | 4.5% | 1.5% | 0.37% |
| Aug 2026 | 41.4% | 26.4% | 9.5% | 9.4% | 7.4% | 4.3% | 1.3% | 0.38% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the OFX and Western Union comparison changed over the last 12 months?
3 findings
- Western Union was ahead of OFX in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, OFX’s estimated Share of Search among money transfer services in New Zealand moved from 1.6% to 1.3%, and its estimated monthly branded searches moved from 1.8K to 1.6K.
- Across the 11 months ending August 2026, Western Union’s estimated Share of Search among money transfer services in New Zealand moved from 40.6% to 41.4%, and its estimated monthly branded searches moved from 46.6K to 50.8K.
How did search popularity change for New Zealand money transfer services in August 2026?
1 change
In August 2026, Western Union gained estimated Share of Search among money transfer services in New Zealand, from 39.7% to 41.4%.
How each brand is measured
Brandwave collects information about searches that people make online using OFX’s and Western Union’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
OFX
11 branded search terms
- ofx
- ofx au
- ofx com
- ofx currency converter
- ofx exchange
- ofx near me
- ofx nz
- ofx online
- ofx rates
- ofx send money
- ofx transfer
Western Union
16 branded search terms
- western union
- western union bank transfer
- western union fx rates
- western union money changer rate
- western union near me
- western union near me open now
- western union nz
- western union online
- western union price today
- western union rates
- western union send money
- western union sylvia park
- westernunion
- westernunion com
- westernunion nz
- westernunion send money
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.