Brandwave

Western Union vs Xe:Which is more popular?

In September 2026, Western Union had more branded searches than Xe among currency converter software in New Zealand. Western Union had about 33,300 branded searches, while Xe had 2,900. Western Union made up 56.2% of all currency converter software searches we track, and Xe accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about currency converter software, Xe appeared in all five answers and Western Union in none.

Among currency converter software in New Zealand in September 2026

Who do people search for more?

Western Union, about 11 searches for every 1 for Xe

Western Union 33.3K searchesXe 2.9K searches

Who does AI mention more?

Xe, mentioned in every answer we collected

Xe in 5 of 5Western Union in 0 of 5

Who does AI recommend more?

Xe, the only one of the two named

Xe first in 4Western Union never named

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Top currency converter software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Xe appeared in all five answers. Western Union did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Xe1st
  2. Wise2nd
  3. OFX3rd
  4. OANDA4th
  5. Airwallex5th
  6. Western Union–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Xe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wise4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OFX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Airwallex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OANDA2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Western Union0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about currency converter software

5 answers

  • Asked ChatGPT

    “Which currency converter software should I use in New Zealand?”

    1. 1Xe
    2. 2Wise
    3. 3OANDA

  • Asked ChatGPT

    “What are the best currency converter software options in New Zealand?”

    1. 1Xe
    2. 2Wise
    3. 3OFX
    4. 4Airwallex

  • Asked ChatGPT

    “What's the best currency converter software in New Zealand for international payments?”

    1. 1Wise
    2. 2OFX
    3. 3Xe
    4. 4Airwallex

  • Searched Google, AI Overview

    “best currency converter”

    1. 1Xe
    2. 2OANDA
    3. 3Wise

  • Searched Google, AI Overview

    “exchange rate software”

    1. 1Xe

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Western Union or Xe more popular in search?

This chart shows how often people search Google for Western Union and Xe by name. Each line represents a brand's share of searches for all six currency converter software we track, month by month, from searches in New Zealand.

Western Union and Xe among currency converter software in New Zealand, by month

Share of searches by month for Western Union, Xe. The figures are in the table below the chart.

View monthly share of searches table
MonthWestern UnionWiseOFXXeAirwallexOANDA
Oct 202576.3%4.5%3.7%8.2%4.3%3%
Nov 202580.1%3.4%3.2%7.1%3.7%2.6%
Dec 202579.8%3.3%3%5.7%5.7%2.5%
Jan 202679%4.2%3.6%7%3.7%2.5%
Feb 202679.4%4.4%2.9%7%3.7%2.5%
Mar 202661.8%16.8%7.9%6.7%4.4%2.4%
Apr 202628.6%64.4%1.3%3.1%1.7%0.91%
May 202616%79.8%0.74%1.7%1.2%0.62%
Jun 202627.5%62.4%3.6%3%2.4%1.1%
Jul 202628.3%64.9%1.1%2.5%2%1.1%
Aug 202641%51.3%1.4%2.9%2.4%1%
Sep 202656.2%27.3%5.8%4.9%4.1%1.7%

How has the Western Union and Xe comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand currency converter software in September 2026?

3 changes

  1. In September 2026, Western Union overtook Wise to become the leader among currency converter software in New Zealand, with 56.2% of the searches.

  2. In September 2026, OFX overtook Xe and Airwallex to rank 3rd among currency converter software in New Zealand, with 5.8% of the searches.

  3. In September 2026, Xe gained share of searches among currency converter software in New Zealand, from 2.9% to 4.9%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Western Union’s and Xe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Western Union

3 branded search terms

  • western union
  • western union rates
  • westernunion

Xe

1 branded search term

  • xe currency

How the Brand Demand Index is measured

Other head-to-heads among currency converter software

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