OFX vs Xe:Which is more popular?
In September 2026, OFX had more branded searches than Xe among send money brands in New Zealand. OFX had about 3,460 branded searches, while Xe had 2,900. OFX made up 4.9% of all send money brand searches we track, and Xe accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about send money brands, Xe appeared in all five answers and OFX in four. OFX was mentioned before Xe in three out of five answers.
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Top send money brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Xe appeared in all five answers. OFX was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. OFX was listed before Xe in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Wise5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Xe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
OFX4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Remitly3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Western Union2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MoneyGram1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about send money brands
5 answers
Asked ChatGPT
“Which send money brand should I use in New Zealand?”
Asked ChatGPT
“What are the best send money brands in New Zealand?”
Asked ChatGPT
“What's the best send money brand in New Zealand for sending money overseas?”
Searched Google, AI Overview
“send money overseas”
Searched Google, AI Overview
“money transfer service”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is OFX or Xe more popular in search?
This chart shows how often people search Google for OFX and Xe by name. Each line represents a brand's share of searches for all six send money brands we track, month by month, from searches in New Zealand.
Share of searches by month for OFX, Xe. The figures are in the table below the chart.
View monthly share of searches table
| Month | Western Union | Wise | MoneyGram | Remitly | OFX | Xe |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.6% | 3.7% | 12.1% | 13.1% | 2.9% | 6.6% |
| Nov 2025 | 61.9% | 2.6% | 11.8% | 15.8% | 2.5% | 5.5% |
| Dec 2025 | 66.1% | 2.7% | 12.7% | 11.3% | 2.5% | 4.7% |
| Jan 2026 | 64.6% | 3.4% | 12.1% | 11.2% | 3% | 5.7% |
| Feb 2026 | 66.2% | 3.7% | 12.5% | 9.4% | 2.4% | 5.9% |
| Mar 2026 | 53.5% | 14.6% | 10.1% | 9.3% | 6.8% | 5.8% |
| Apr 2026 | 26.6% | 59.8% | 5% | 4.6% | 1.2% | 2.9% |
| May 2026 | 15.1% | 75.7% | 3.5% | 3.4% | 0.7% | 1.6% |
| Jun 2026 | 25.6% | 58.1% | 4.9% | 5.3% | 3.4% | 2.8% |
| Jul 2026 | 26.2% | 60.1% | 5.9% | 4.5% | 1% | 2.3% |
| Aug 2026 | 36.3% | 45.5% | 8.1% | 6.2% | 1.2% | 2.6% |
| Sep 2026 | 47.2% | 23% | 11% | 9.8% | 4.9% | 4.1% |
How has the OFX and Xe comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending September 2026: OFX took it in March 2026, Xe took it in April 2026, OFX took it in June 2026, Xe took it in July 2026, OFX took it in September 2026.
- Across the 12 months ending September 2026, OFX’s share of searches among send money brands in New Zealand moved from 2.9% to 4.9%, and its estimated monthly branded searches moved from 1.6K to 3.5K.
- Across the 12 months ending September 2026, Xe’s share of searches among send money brands in New Zealand moved from 6.6% to 4.1%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for New Zealand send money brands in September 2026?
2 changes
In September 2026, OFX overtook Xe to rank 5th among send money brands in New Zealand, with 4.9% of the searches.
In September 2026, Xe gained share of searches among send money brands in New Zealand, from 2.6% to 4.1%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using OFX’s and Xe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among send money brands
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