How popular isWise?
In September 2026, people searched for Wise by name about 20,100 times in New Zealand, a 283.4% increase from the previous year. These searches made up 23% of all New Zealand send money brand searches, placing Wise second out of six brands. When we asked both ChatGPT and Google AI Overviews about send money brands, Wise appeared in all answers and was the most recommended of the six.
Wise is the second most searched of 6 competitors and the most recommended in AI answers.
Western UnionShare of searches 47.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
WiseShare of searches 23%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
MoneyGramShare of searches 11%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
RemitlyShare of searches 9.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
OFXShare of searches 4.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top send money brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wise appeared in all five answers. Wise is the most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wise5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Xe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- OFX4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Remitly3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Western Union2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MoneyGram1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about send money brands
5 answers
Asked ChatGPT
“Which send money brand should I use in New Zealand?”
Asked ChatGPT
“What are the best send money brands in New Zealand?”
Asked ChatGPT
“What's the best send money brand in New Zealand for sending money overseas?”
Searched Google, AI Overview
“send money overseas”
Searched Google, AI Overview
“money transfer service”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which send money brands compete with Wise?
Share of searches by month for Western Union, Wise, MoneyGram, Remitly, OFX, Xe. The figures are in the table below the chart.
View monthly share of searches table
| Month | Western Union | Wise | MoneyGram | Remitly | OFX | Xe |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.6% | 3.7% | 12.1% | 13.1% | 2.9% | 6.6% |
| Nov 2025 | 61.9% | 2.6% | 11.8% | 15.8% | 2.5% | 5.5% |
| Dec 2025 | 66.1% | 2.7% | 12.7% | 11.3% | 2.5% | 4.7% |
| Jan 2026 | 64.6% | 3.4% | 12.1% | 11.2% | 3% | 5.7% |
| Feb 2026 | 66.2% | 3.7% | 12.5% | 9.4% | 2.4% | 5.9% |
| Mar 2026 | 53.5% | 14.6% | 10.1% | 9.3% | 6.8% | 5.8% |
| Apr 2026 | 26.6% | 59.8% | 5% | 4.6% | 1.2% | 2.9% |
| May 2026 | 15.1% | 75.7% | 3.5% | 3.4% | 0.7% | 1.6% |
| Jun 2026 | 25.6% | 58.1% | 4.9% | 5.3% | 3.4% | 2.8% |
| Jul 2026 | 26.2% | 60.1% | 5.9% | 4.5% | 1% | 2.3% |
| Aug 2026 | 36.3% | 45.5% | 8.1% | 6.2% | 1.2% | 2.6% |
| Sep 2026 | 47.2% | 23% | 11% | 9.8% | 4.9% | 4.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 47.2% | 33.3K | -18.3% | +10.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 23% | 16.2K | -68.3% | -22.5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 11% | 7.7K | -15.1% | +2.9 points | |
| 4, held 4th | 9.8% | 6.9K | -1.1% | +3.6 points | |
| 5, moved from 6th to 5th | 4.9% | 3.5K | +150.7% | +3.7 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 4.1% | 2.9K | 0% | +1.5 pointsmoved from 5th to 6th |
47.2%
Moved from 2nd to 1st. 33.3K estimated branded searches, -18.3% vs prior month. Share +10.9 points.
2.
Wise23%
Moved from 1st to 2nd. 16.2K estimated branded searches, -68.3% vs prior month. Share -22.5 points.
11%
Held 3rd. 7.7K estimated branded searches, -15.1% vs prior month. Share +2.9 points.
4.
Remitly9.8%
Held 4th. 6.9K estimated branded searches, -1.1% vs prior month. Share +3.6 points.
5.
OFX4.9%
Moved from 6th to 5th. 3.5K estimated branded searches, +150.7% vs prior month. Share +3.7 points.
6.
Xe4.1%
Moved from 5th to 6th. 2.9K estimated branded searches, 0% vs prior month. Share +1.5 points.
Compare popularity between Wise and its closest rivals
Every comparison with Wise
25 comparisons
- Western Union vs Wise
- Revolut vs Wise
- MoneyGram vs Wise
- Remitly vs Wise
- OFX vs Wise
- Wise vs Xe
- Airwallex vs Wise
- OANDA vs Wise
- Payap vs Wise
- Dosh vs Wise
- GoCardless vs Wise
- PayPal vs Wise
- Stripe vs Wise
- Windcave vs Wise
- Wise vs Worldline
- Square vs Wise
- Booster Savvy vs Wise
- Mollie vs Wise
- Braintree vs Wise
- Paystation vs Wise
- Emerge vs Wise
- Wise vs WorldRemit
- Adyen vs Wise
- Shopify POS vs Wise
- Brex vs Wise
How has branded search demand for Wise changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Wise in New Zealand rose from 5.2K to 20.1K.
- Across the 12 months ending September 2026, Wise’s share of searches among send money brands in New Zealand increased from 3.7% to 23%.
- Across the 12 months ending September 2026, Wise’s share of searches among send money brands in New Zealand peaked at 75.7% in May 2026 and was lowest at 2.6% in November 2025.
- Across the 12 months ending September 2026, Wise rose from 5th to 2nd among send money brands in New Zealand.
How did search popularity change for New Zealand send money brands in September 2026?
6 changes
In September 2026, Western Union overtook Wise to become the leader among send money brands in New Zealand, with 47.2% of the searches.
In September 2026, OFX overtook Xe to rank 5th among send money brands in New Zealand, with 4.9% of the searches.
In September 2026, Remitly gained share of searches among send money brands in New Zealand, from 6.2% to 9.8%.
In September 2026, MoneyGram gained share of searches among send money brands in New Zealand, from 8.1% to 11%.
In September 2026, Xe gained share of searches among send money brands in New Zealand, from 2.6% to 4.1%.
In September 2026, Wise lost share of searches among send money brands in New Zealand, from 45.5% to 23%.
How are Wise’s branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Wise’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- wise business
- wise converter
- wise currency converter
- wise exchange rate
- wise fx
- wise international transfer
- wise money transfer
- wise payments
- wise payments ltd
- wise send money
- wise transfer
- wise visa
- wise web
Do you work for Wise? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Wise compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Money transfer services | 2nd of 8 | 20.6% | Show ranking |
| Send money brands | 2nd of 6 | 23% | Shown above |
| Currency converter software | 2nd of 6 | 27.3% | Show ranking |
| Payment processors | 8th of 15 | 0.9% | Show ranking |
| Neo-banks and everyday money apps | 2nd of 7 | 21.8% | Show ranking |
| Corporate card platforms | 2nd of 7 | 5.2% | Show ranking |
Is Wise your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.