Brandwave

Brex vs Wise:Which is more popular?

In September 2026, Wise had more branded searches than Brex among corporate card platforms in New Zealand. Wise had about 140 branded searches, while Brex had 90. Wise made up 5.2% of all corporate card platform searches we track, and Brex accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about corporate card platforms, Wise appeared in three of the five answers and Brex in none.

Among corporate card platforms in New Zealand in September 2026

Who do people search for more?

Wise, about 56% more searches than Brex

Wise 140 searchesBrex 90 searches

Who does AI mention more?

Wise, mentioned in 3 of 5 answers, Brex in 0

Wise in 3 of 5Brex in 0 of 5

Who does AI recommend more?

Wise, the only one of the two named

Wise first in 3Brex never named

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Top corporate card platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wise was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Brex did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Airwallex1st
  2. Wise2nd
  3. Pleo3rd
  4. Weel4th
  5. Spendesk5th
  6. Brex–
  7. Ramp–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Airwallex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wise3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pleo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Weel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spendesk1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ramp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about corporate card platforms

5 answers

  • Asked ChatGPT

    “Which corporate card platform should I use in New Zealand?”

    1. 1Airwallex
    2. 2Wise
    3. 3Pleo
    4. 4Spendesk
    5. 5Weel

  • Asked ChatGPT

    “What are the best corporate card platforms in New Zealand?”

    1. 1Airwallex
    2. 2Wise
    3. 3Pleo

  • Asked ChatGPT

    “What's the best corporate card platform in New Zealand for business expense control?”

    1. 1Airwallex
    2. 2Weel
    3. 3Wise

  • Searched Google, AI Overview

    “business card management software”

    1. Searched Google, AI Overview

      “virtual corporate cards”

      1. 1Airwallex

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is Brex or Wise more popular in search?

    This chart shows how often people search Google for Brex and Wise by name. Each line represents a brand's share of searches for all seven corporate card platforms we track, month by month, from searches in New Zealand.

    Brex and Wise among corporate card platforms in New Zealand, by month

    Share of searches by month for Wise, Brex. The figures are in the table below the chart.

    View monthly share of searches table
    MonthAirwallexWiseBrexPleoRampSpendeskWeel
    Oct 202588.4%2.3%5.1%1.9%1.4%0.47%0.47%
    Nov 202586%4.1%6.3%1.8%0.9%0.45%0.45%
    Dec 202592.1%2.9%2.9%0.95%0.63%0.32%0.32%
    Jan 202684.1%4.9%7.5%1.8%0.88%0.44%0.44%
    Feb 202685.2%4.9%6.3%1.8%0.9%0.45%0.45%
    Mar 202689%4.3%4.3%1.2%0.61%0.31%0.31%
    Apr 202689.2%4.1%4.1%1.1%0.74%0.37%0.37%
    May 202686%6.1%5%1.1%1.1%0.36%0.36%
    Jun 202689.5%5.2%3.4%0.62%0.62%0.31%0.31%
    Jul 202687.9%6.2%3.3%1.1%0.73%0.37%0.37%
    Aug 202688.6%5.2%4.1%0.74%0.74%0.37%0.37%
    Sep 202688.9%5.2%3.3%1.1%0.74%0.37%0.37%

    How has the Brex and Wise comparison changed over the last 12 months?

    3 findings
    • The lead changed hands once in the 12 months ending September 2026: Wise took it in May 2026.
    • Across the 12 months ending September 2026, Brex’s share of searches among corporate card platforms in New Zealand moved from 5.1% to 3.3%, and its estimated monthly branded searches moved from 110 to 90.
    • Across the 12 months ending September 2026, Wise’s share of searches among corporate card platforms in New Zealand moved from 2.3% to 5.2%, and its estimated monthly branded searches moved from 50 to 140.

    How did search popularity change for New Zealand corporate card platforms in September 2026?

    2 changes

    1. In September 2026, Brex lost share of searches among corporate card platforms in New Zealand, from 4.1% to 3.3%.

    2. Estimated monthly branded searches for Wise in New Zealand rose 180% over 12 measured months, from 50 to 140 in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Brex’s and Wise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Brex

    1 branded search term

    • brex

    Wise

    1 branded search term

    • wise business

    How the Brand Demand Index is measured

    Other head-to-heads among corporate card platforms

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