Brandwave

How popular isPleo?

In September 2026, people searched for Pleo by name about 30 times in New Zealand, a 25% decrease from the previous year. These searches made up 1.1% of all New Zealand corporate card platform searches, placing Pleo fourth out of seven platforms. When we asked both ChatGPT and Google AI Overviews about corporate card platforms, Pleo appeared in two of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Pleo is the fourth most searched of 7 competitors and the third most recommended in AI answers.

  1. AirwallexShare of searches 88.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. WiseShare of searches 5.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. BrexShare of searches 3.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. PleoShare of searches 1.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. RampShare of searches 0.74%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top corporate card platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pleo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pleo is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Airwallex1st
  2. Wise2nd
  3. Pleo3rd
  4. Weel4th
  5. Spendesk5th
  6. Brex–
  7. Ramp–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Airwallex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wise3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pleo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Weel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spendesk1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ramp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about corporate card platforms

5 answers

  • Asked ChatGPT

    “Which corporate card platform should I use in New Zealand?”

    1. 1Airwallex
    2. 2Wise
    3. 3Pleo
    4. 4Spendesk
    5. 5Weel

  • Asked ChatGPT

    “What are the best corporate card platforms in New Zealand?”

    1. 1Airwallex
    2. 2Wise
    3. 3Pleo

  • Asked ChatGPT

    “What's the best corporate card platform in New Zealand for business expense control?”

    1. 1Airwallex
    2. 2Weel
    3. 3Wise

  • Searched Google, AI Overview

    “business card management software”

    1. Searched Google, AI Overview

      “virtual corporate cards”

      1. 1Airwallex

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which corporate card platforms compete with Pleo?

    Pleo against corporate card platforms in New Zealand, by month

    Share of searches by month for Airwallex, Wise, Brex, Pleo. The figures are in the table below the chart.

    View monthly share of searches table
    MonthAirwallexWiseBrexPleoRampSpendeskWeel
    Oct 202588.4%2.3%5.1%1.9%1.4%0.47%0.47%
    Nov 202586%4.1%6.3%1.8%0.9%0.45%0.45%
    Dec 202592.1%2.9%2.9%0.95%0.63%0.32%0.32%
    Jan 202684.1%4.9%7.5%1.8%0.88%0.44%0.44%
    Feb 202685.2%4.9%6.3%1.8%0.9%0.45%0.45%
    Mar 202689%4.3%4.3%1.2%0.61%0.31%0.31%
    Apr 202689.2%4.1%4.1%1.1%0.74%0.37%0.37%
    May 202686%6.1%5%1.1%1.1%0.36%0.36%
    Jun 202689.5%5.2%3.4%0.62%0.62%0.31%0.31%
    Jul 202687.9%6.2%3.3%1.1%0.73%0.37%0.37%
    Aug 202688.6%5.2%4.1%0.74%0.74%0.37%0.37%
    Sep 202688.9%5.2%3.3%1.1%0.74%0.37%0.37%

    1. 1.Airwallex

      88.9%

      Held 1st. 2.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

    2. 2.Wise

      5.2%

      Held 2nd. 140 estimated branded searches, 0% vs prior month. Share 0 points.

    3. 3.Brex

      3.3%

      Held 3rd. 90 estimated branded searches, -18.2% vs prior month. Share -0.7 points.

    4. 4.Pleo

      1.1%

      Held 4th. 30 estimated branded searches, +50% vs prior month. Share +0.4 points.

    5. 5.Ramp

      0.74%

      Held 5th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

    6. 6.Spendesk

      0.37%

      Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

    7. 7.Weel

      0.37%

      Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between Pleo and its closest rivals

    How has branded search demand for Pleo changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Pleo in New Zealand fell from 40 to 30.
    • Across the 12 months ending September 2026, Pleo’s share of searches among corporate card platforms in New Zealand decreased from 1.9% to 1.1%.
    • Across the 12 months ending September 2026, Pleo’s share of searches among corporate card platforms in New Zealand peaked at 1.9% in October 2025 and was lowest at 0.62% in June 2026.

    How did search popularity change for New Zealand corporate card platforms in September 2026?

    5 changes

    1. In September 2026, Brex lost share of searches among corporate card platforms in New Zealand, from 4.1% to 3.3%.

    2. Estimated monthly branded searches for Wise in New Zealand rose 180% over 12 measured months, from 50 to 140 in September 2026.

    3. Estimated monthly branded searches for Airwallex in New Zealand rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.

    4. Estimated monthly branded searches for Ramp in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.

    5. Estimated monthly branded searches for Pleo in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.

    How are Pleo’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Pleo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • pleo

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    How the Brand Demand Index is measured

    Where does Pleo compete?

    Pleo is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Expense management software8th of 100.61%Show ranking
    Corporate card platforms4th of 71.1%Shown above
    Creator with pink hair and a pink jacket

    Is Pleo your brand?

    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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