Brandwave

How popular isWise?

In September 2026, people searched for Wise by name about 20,100 times in New Zealand, a 283.4% increase from the previous year. These searches made up 5.2% of all New Zealand corporate card platform searches, placing Wise second out of seven platforms. When we asked both ChatGPT and Google AI Overviews about corporate card platforms, Wise appeared in three of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Wise is the second most searched of 7 competitors and the second most recommended in AI answers.

  1. AirwallexShare of searches 88.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. WiseShare of searches 5.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. BrexShare of searches 3.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. PleoShare of searches 1.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. RampShare of searches 0.74%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top corporate card platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wise was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Wise is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Airwallex1st
  2. Wise2nd
  3. Pleo3rd
  4. Weel4th
  5. Spendesk5th
  6. Brex–
  7. Ramp–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Airwallex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wise3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pleo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Weel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spendesk1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ramp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about corporate card platforms

5 answers

  • Asked ChatGPT

    “Which corporate card platform should I use in New Zealand?”

    1. 1Airwallex
    2. 2Wise
    3. 3Pleo
    4. 4Spendesk
    5. 5Weel

  • Asked ChatGPT

    “What are the best corporate card platforms in New Zealand?”

    1. 1Airwallex
    2. 2Wise
    3. 3Pleo

  • Asked ChatGPT

    “What's the best corporate card platform in New Zealand for business expense control?”

    1. 1Airwallex
    2. 2Weel
    3. 3Wise

  • Searched Google, AI Overview

    “business card management software”

    1. Searched Google, AI Overview

      “virtual corporate cards”

      1. 1Airwallex

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which corporate card platforms compete with Wise?

    Wise against corporate card platforms in New Zealand, by month

    Share of searches by month for Airwallex, Wise, Brex. The figures are in the table below the chart.

    View monthly share of searches table
    MonthAirwallexWiseBrexPleoRampSpendeskWeel
    Oct 202588.4%2.3%5.1%1.9%1.4%0.47%0.47%
    Nov 202586%4.1%6.3%1.8%0.9%0.45%0.45%
    Dec 202592.1%2.9%2.9%0.95%0.63%0.32%0.32%
    Jan 202684.1%4.9%7.5%1.8%0.88%0.44%0.44%
    Feb 202685.2%4.9%6.3%1.8%0.9%0.45%0.45%
    Mar 202689%4.3%4.3%1.2%0.61%0.31%0.31%
    Apr 202689.2%4.1%4.1%1.1%0.74%0.37%0.37%
    May 202686%6.1%5%1.1%1.1%0.36%0.36%
    Jun 202689.5%5.2%3.4%0.62%0.62%0.31%0.31%
    Jul 202687.9%6.2%3.3%1.1%0.73%0.37%0.37%
    Aug 202688.6%5.2%4.1%0.74%0.74%0.37%0.37%
    Sep 202688.9%5.2%3.3%1.1%0.74%0.37%0.37%

    1. 1.Airwallex

      88.9%

      Held 1st. 2.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

    2. 2.Wise

      5.2%

      Held 2nd. 140 estimated branded searches, 0% vs prior month. Share 0 points.

    3. 3.Brex

      3.3%

      Held 3rd. 90 estimated branded searches, -18.2% vs prior month. Share -0.7 points.

    4. 4.Pleo

      1.1%

      Held 4th. 30 estimated branded searches, +50% vs prior month. Share +0.4 points.

    5. 5.Ramp

      0.74%

      Held 5th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

    6. 6.Spendesk

      0.37%

      Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

    7. 7.Weel

      0.37%

      Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between Wise and its closest rivals

    Every comparison with Wise

    25 comparisons

    How has branded search demand for Wise changed in New Zealand over the last 12 months?

    4 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Wise in New Zealand rose from 5.2K to 20.1K.
    • Across the 12 months ending September 2026, Wise’s share of searches among corporate card platforms in New Zealand increased from 2.3% to 5.2%.
    • Across the 12 months ending September 2026, Wise’s share of searches among corporate card platforms in New Zealand peaked at 6.2% in July 2026 and was lowest at 2.3% in October 2025.
    • Across the 12 months ending September 2026, Wise rose from 3rd to 2nd among corporate card platforms in New Zealand.

    How did search popularity change for New Zealand corporate card platforms in September 2026?

    5 changes

    1. In September 2026, Brex lost share of searches among corporate card platforms in New Zealand, from 4.1% to 3.3%.

    2. Estimated monthly branded searches for Wise in New Zealand rose 180% over 12 measured months, from 50 to 140 in September 2026.

    3. Estimated monthly branded searches for Airwallex in New Zealand rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.

    4. Estimated monthly branded searches for Ramp in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.

    5. Estimated monthly branded searches for Pleo in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.

    How are Wise’s branded searches counted?

    13 search terms

    Brandwave collects information about searches that people make online using Wise’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • wise business
    • wise converter
    • wise currency converter
    • wise exchange rate
    • wise fx
    • wise international transfer
    • wise money transfer
    • wise payments
    • wise payments ltd
    • wise send money
    • wise transfer
    • wise visa
    • wise web

    Do you work for Wise? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Wise compete?

    Wise is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Money transfer services2nd of 820.6%Show ranking
    Send money brands2nd of 623%Show ranking
    Currency converter software2nd of 627.3%Show ranking
    Payment processors8th of 150.9%Show ranking
    Neo-banks and everyday money apps2nd of 721.8%Show ranking
    Corporate card platforms2nd of 75.2%Shown above
    Creator with pink hair and a pink jacket

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