Brandwave

Wise vs Worldline:Which is more popular?

In September 2026, Worldline had more branded searches than Wise among payment processors in New Zealand. Worldline had about 660 branded searches, while Wise had 510. Worldline made up 1.2% of all payment processor searches we track, and Wise accounted for 0.9%. When we asked ChatGPT and Google AI Overviews about payment processors, neither Wise nor Worldline appeared in any of the five answers.

Among payment processors in New Zealand in September 2026

Who do people search for more?

Worldline, about 29% more searches than Wise

Worldline 660 searchesWise 510 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Wise in 0 of 5Worldline in 0 of 5

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Top payment processors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Wise nor Worldline showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stripe1st
  2. Windcave2nd
  3. PayPal3rd
  4. Square3rd
  5. Paystation5th
  6. Airwallex6th
  7. Shopify POS6th
  8. Adyen8th
  9. +2 more
  10. Worldline–
  11. Wise–
  12. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stripe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PayPal3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Windcave3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Square3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shopify POS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Paystation2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adyen2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Airwallex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Worldline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about payment processors

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Wise or Worldline more popular in search?

This chart shows how often people search Google for Wise and Worldline by name. Each line represents a brand's share of searches for all 15 payment processors we track, month by month, from searches in New Zealand.

Wise and Worldline among payment processors in New Zealand, by month

Share of searches by month for Worldline, Wise. The figures are in the table below the chart.

View monthly share of searches table
MonthPayPalRevolutWindcaveAirwallexGoCardlessStripeWorldlineWiseSquareMollieBraintreePaystationAdyenShopify POSCheckout.com
Oct 202568.1%11.1%7.2%3.1%2.7%1.2%2.2%0.7%0.71%0.78%0.53%0.63%0.52%0.52%0.02%
Nov 202567.3%13.4%5.9%3.1%2.2%1.2%2.1%0.76%0.74%0.77%0.79%0.77%0.51%0.51%0.02%
Dec 202567.3%13.4%5.8%4.7%2.2%0.95%1.9%0.64%0.56%0.77%0.53%0.51%0.42%0.42%0.02%
Jan 202665.6%15.9%5.7%3%2.6%1.1%1.8%0.73%0.79%0.92%0.53%0.5%0.4%0.5%0.02%
Feb 202667.2%13.4%5.8%3%2.7%1.4%2.1%0.69%0.69%0.63%0.53%0.63%0.51%0.63%0.02%
Mar 202663.2%15.4%5.5%4.4%3%1.1%2.6%0.89%0.74%0.73%0.6%0.73%0.48%0.59%0.02%
Apr 202666.7%13.4%5.9%3.8%2.2%1.1%2.6%0.81%0.75%0.62%0.52%0.62%0.51%0.41%0.02%
May 202666.5%13.4%5.9%3.8%2.7%1.1%2%0.78%0.75%0.76%0.65%0.62%0.51%0.51%0.02%
Jun 202663.6%15.6%5.5%4.4%2.6%1.5%2%0.88%0.79%0.73%0.92%0.59%0.48%0.48%0.02%
Jul 202664.9%16.4%5.6%3.7%2.6%1.1%1.4%0.81%0.69%0.74%0.63%0.6%0.4%0.4%0.02%
Aug 202662.7%15.8%6.6%4.3%3%1.3%1.3%0.99%1%0.7%0.6%0.7%0.47%0.38%0.02%
Sep 202661.1%18.5%6.4%4.2%2.5%1.3%1.2%0.9%0.86%0.85%0.74%0.69%0.46%0.3%0.02%

How has the Wise and Worldline comparison changed over the last 12 months?

3 findings
  • Worldline was ahead of Wise in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Wise’s share of searches among payment processors in New Zealand moved from 0.7% to 0.9%, and its estimated monthly branded searches moved from 430 to 510.
  • Across the 12 months ending September 2026, Worldline’s share of searches among payment processors in New Zealand moved from 2.2% to 1.2%, and its estimated monthly branded searches moved from 1.3K to 660.

How did search popularity change for New Zealand payment processors in September 2026?

2 changes
  1. Worldline’s share of searches among payment processors in New Zealand has lost ground for 3 months in a row, from 2% to 1.2% in September 2026.

  2. In September 2026, Wise rose from 9th to 8th among payment processors in New Zealand.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Wise’s and Worldline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Wise

6 branded search terms

  • wise business
  • wise fx
  • wise payments
  • wise payments ltd
  • wise visa
  • wise web

Worldline

4 branded search terms

  • paymark worldline
  • worldline
  • worldline insights
  • worldline paymark

How the Brand Demand Index is measured

Other head-to-heads among payment processors

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