Brandwave

How popular isStripe?

In September 2026, people searched for Stripe by name about 820 times in New Zealand, a 5.1% increase from the previous year. These searches made up 1.3% of all New Zealand payment processor searches, placing Stripe sixth out of 15 processors. When we asked both ChatGPT and Google AI Overviews about payment processors, Stripe appeared in all answers and was the most recommended of the 15.

Search and AI answers in September 2026

Stripe is the sixth most searched of 15 competitors and the most recommended in AI answers.

  1. PayPalShare of searches 61.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. RevolutShare of searches 18.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. WindcaveShare of searches 6.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. AirwallexShare of searches 4.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. StripeShare of searches 1.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

+10 more

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Top payment processors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stripe appeared in all five answers. Stripe is the most recommended of the 15.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stripe1st
  2. Windcave2nd
  3. PayPal3rd
  4. Square3rd
  5. Paystation5th
  6. Airwallex6th
  7. Shopify POS6th
  8. Adyen8th
  9. Revolut–
  10. GoCardless–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stripe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PayPal3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Windcave3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Square3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shopify POS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Paystation2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adyen2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Airwallex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Revolut0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GoCardless0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about payment processors

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which payment processors compete with Stripe?

Stripe against payment processors in New Zealand, by month

Share of searches by month for PayPal, Revolut, Windcave, Airwallex, GoCardless, Stripe. The figures are in the table below the chart.

View monthly share of searches table
MonthPayPalRevolutWindcaveAirwallexGoCardlessStripeWorldlineWiseSquareMollieBraintreePaystationAdyenShopify POSCheckout.com
Oct 202568.1%11.1%7.2%3.1%2.7%1.2%2.2%0.7%0.71%0.78%0.53%0.63%0.52%0.52%0.02%
Nov 202567.3%13.4%5.9%3.1%2.2%1.2%2.1%0.76%0.74%0.77%0.79%0.77%0.51%0.51%0.02%
Dec 202567.3%13.4%5.8%4.7%2.2%0.95%1.9%0.64%0.56%0.77%0.53%0.51%0.42%0.42%0.02%
Jan 202665.6%15.9%5.7%3%2.6%1.1%1.8%0.73%0.79%0.92%0.53%0.5%0.4%0.5%0.02%
Feb 202667.2%13.4%5.8%3%2.7%1.4%2.1%0.69%0.69%0.63%0.53%0.63%0.51%0.63%0.02%
Mar 202663.2%15.4%5.5%4.4%3%1.1%2.6%0.89%0.74%0.73%0.6%0.73%0.48%0.59%0.02%
Apr 202666.7%13.4%5.9%3.8%2.2%1.1%2.6%0.81%0.75%0.62%0.52%0.62%0.51%0.41%0.02%
May 202666.5%13.4%5.9%3.8%2.7%1.1%2%0.78%0.75%0.76%0.65%0.62%0.51%0.51%0.02%
Jun 202663.6%15.6%5.5%4.4%2.6%1.5%2%0.88%0.79%0.73%0.92%0.59%0.48%0.48%0.02%
Jul 202664.9%16.4%5.6%3.7%2.6%1.1%1.4%0.81%0.69%0.74%0.63%0.6%0.4%0.4%0.02%
Aug 202662.7%15.8%6.6%4.3%3%1.3%1.3%0.99%1%0.7%0.6%0.7%0.47%0.38%0.02%
Sep 202661.1%18.5%6.4%4.2%2.5%1.3%1.2%0.9%0.86%0.85%0.74%0.69%0.46%0.3%0.02%

  1. 1.PayPal

    61.1%

    Held 1st. 34.7K estimated branded searches, -0.26% vs prior month. Share -1.6 points.

  2. 2.Revolut

    18.5%

    Held 2nd. 10.5K estimated branded searches, +19.7% vs prior month. Share +2.7 points.

  3. 3.Windcave

    6.4%

    Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Airwallex

    4.2%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.GoCardless

    2.5%

    Held 5th. 1.4K estimated branded searches, -17.8% vs prior month. Share -0.6 points.

  6. 6.Stripe

    1.3%

    Moved from 7th to 6th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Worldline

    1.2%

    Moved from 6th to 7th. 660 estimated branded searches, -9.6% vs prior month. Share -0.2 points.

  8. 8.Wise

    0.9%

    Moved from 9th to 8th. 510 estimated branded searches, -7.3% vs prior month. Share -0.1 points.

  9. 9.Square

    0.86%

    Moved from 8th to 9th. 490 estimated branded searches, -12.5% vs prior month. Share -0.1 points.

  10. 10.Mollie

    0.85%

    Held 10th. 480 estimated branded searches, +23.1% vs prior month. Share +0.1 points.

  11. 11.Braintree

    0.74%

    Moved from 12th to 11th. 420 estimated branded searches, +27.3% vs prior month. Share +0.1 points.

  12. 12.Paystation

    0.69%

    Moved from 11th to 12th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.Adyen

    0.46%

    Held 13th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

  14. 14.Shopify POS

    0.3%

    Held 14th. 170 estimated branded searches, -19% vs prior month. Share -0.1 points.

  15. 15.Checkout.com

    0.02%

    Held 15th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Stripe and its closest rivals

Every comparison with Stripe

15 comparisons

How has branded search demand for Stripe changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Stripe in New Zealand rose from 780 to 820.
  • Across the 12 months ending September 2026, Stripe rose from 7th to 6th among payment processors in New Zealand.

How did search popularity change for New Zealand payment processors in September 2026?

6 changes

  1. In September 2026, Revolut gained share of searches among payment processors in New Zealand, from 15.8% to 18.5%.

  2. In September 2026, PayPal lost share of searches among payment processors in New Zealand, from 62.7% to 61.1%.

  3. In September 2026, GoCardless lost share of searches among payment processors in New Zealand, from 3% to 2.5%.

  4. Worldline’s share of searches among payment processors in New Zealand has lost ground for 3 months in a row, from 2% to 1.2% in September 2026.

  5. In September 2026, Braintree rose from 12th to 11th among payment processors in New Zealand.

  6. In September 2026, Stripe rose from 7th to 6th among payment processors in New Zealand.

How are Stripe’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Stripe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • stripe eftpos
  • stripe payment gateway
  • stripe payments

Do you work for Stripe? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Stripe compete?

Stripe is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Payment processors6th of 151.3%Shown above
Payment providers5th of 91.9%Show ranking
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Is Stripe your brand?

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