How popular isStripe?
In September 2026, people searched for Stripe by name about 820 times in New Zealand, a 5.1% increase from the previous year. These searches made up 1.9% of all New Zealand payment provider searches, placing Stripe fifth out of nine providers. When we asked both ChatGPT and Google AI Overviews about payment providers, Stripe appeared in all answers and was the most recommended of the nine.
Stripe is the fifth most searched of 9 competitors and the most recommended in AI answers.
PayPalShare of searches 80.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
WindcaveShare of searches 8.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
SmartpayShare of searches 2.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
POLiShare of searches 1.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
StripeShare of searches 1.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top payment providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stripe appeared in all five answers. Stripe is the most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Windcave5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Stripe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- PayPal4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- POLi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Paystation2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Smartpay1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Worldline1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Square1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Adyen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about payment providers
5 answers
Asked ChatGPT
“Which payment provider should I use in New Zealand?”
Asked ChatGPT
“What are the best payment providers in New Zealand?”
Asked ChatGPT
“What's the best payment provider in New Zealand for taking card payments?”
Searched Google, AI Overview
“best payment gateway”
Searched Google, AI Overview
“online payment provider”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which payment providers compete with Stripe?
Share of searches by month for PayPal, Windcave, Smartpay, Stripe. The figures are in the table below the chart.
View monthly share of searches table
| Month | PayPal | Windcave | Smartpay | POLi | Stripe | Worldline | Square | Paystation | Adyen |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 78.5% | 9% | 3.2% | 2.6% | 1.4% | 2.8% | 1.1% | 0.73% | 0.67% |
| Nov 2025 | 78.7% | 7.9% | 3.9% | 2.8% | 1.5% | 2.6% | 1.1% | 0.9% | 0.66% |
| Dec 2025 | 80.9% | 7.7% | 3.4% | 2.3% | 1.2% | 2.4% | 0.85% | 0.62% | 0.56% |
| Jan 2026 | 80.5% | 7.5% | 3.4% | 2.4% | 1.5% | 2.3% | 1.2% | 0.61% | 0.57% |
| Feb 2026 | 80% | 7.6% | 3.3% | 2.3% | 1.8% | 2.5% | 1% | 0.74% | 0.65% |
| Mar 2026 | 78.6% | 7.5% | 3.9% | 2.3% | 1.6% | 3.4% | 1.2% | 0.9% | 0.68% |
| Apr 2026 | 79.8% | 7.6% | 3.4% | 2% | 1.5% | 3.2% | 1.1% | 0.74% | 0.68% |
| May 2026 | 80.4% | 7.9% | 2.7% | 2.3% | 1.6% | 2.5% | 1.2% | 0.75% | 0.69% |
| Jun 2026 | 80.1% | 7.8% | 2.7% | 2% | 2.2% | 2.6% | 1.2% | 0.74% | 0.7% |
| Jul 2026 | 82.3% | 7.7% | 2.1% | 1.9% | 1.7% | 1.8% | 1.2% | 0.76% | 0.58% |
| Aug 2026 | 79.4% | 9.1% | 2.4% | 2.4% | 1.8% | 1.7% | 1.5% | 0.89% | 0.71% |
| Sep 2026 | 80.1% | 8.9% | 2.6% | 1.9% | 1.9% | 1.6% | 1.4% | 0.9% | 0.67% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80.1% | 34.7K | -0.26% | +0.8 points | |
| 2, held 2nd | 8.9% | 3.9K | -3.5% | -0.2 points | |
| 3, held 3rd | 2.6% | 1.1K | +3.7% | +0.1 points | |
| 4, held 4th | 1.9% | 840 | -18.4% | -0.4 points | |
| 5, held 5th | 1.9% | 810 | 0% | 0 points | |
| 6, held 6th | 1.6% | 700 | -7.9% | -0.1 points | |
| 7, held 7th | 1.4% | 600 | -10.4% | -0.1 points | |
| 8, held 8th | 0.9% | 390 | 0% | 0 points | |
| 9, held 9th | 0.67% | 290 | -6.5% | 0 points |
1.
PayPal80.1%
Held 1st. 34.7K estimated branded searches, -0.26% vs prior month. Share +0.8 points.
2.
Windcave8.9%
Held 2nd. 3.9K estimated branded searches, -3.5% vs prior month. Share -0.2 points.
3.
Smartpay2.6%
Held 3rd. 1.1K estimated branded searches, +3.7% vs prior month. Share +0.1 points.
4.
POLi1.9%
Held 4th. 840 estimated branded searches, -18.4% vs prior month. Share -0.4 points.
5.
Stripe1.9%
Held 5th. 810 estimated branded searches, 0% vs prior month. Share 0 points.
1.6%
Held 6th. 700 estimated branded searches, -7.9% vs prior month. Share -0.1 points.
7.
Square1.4%
Held 7th. 600 estimated branded searches, -10.4% vs prior month. Share -0.1 points.
0.9%
Held 8th. 390 estimated branded searches, 0% vs prior month. Share 0 points.
9.
Adyen0.67%
Held 9th. 290 estimated branded searches, -6.5% vs prior month. Share 0 points.
Compare popularity between Stripe and its closest rivals
Every comparison with Stripe
15 comparisons
How has branded search demand for Stripe changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Stripe in New Zealand rose from 780 to 820.
- Across the 12 months ending September 2026, Stripe rose from 6th to 5th among payment providers in New Zealand.
How did search popularity change for New Zealand payment providers in September 2026?
6 changes
In September 2026, PayPal gained share of searches among payment providers in New Zealand, from 79.4% to 80.1%.
Worldline’s share of searches among payment providers in New Zealand has lost ground for 3 months in a row, from 2.6% to 1.6% in September 2026.
Estimated monthly branded searches for POLi in New Zealand fell 38.7% over 12 measured months, from 1.4K to 840 in September 2026.
Estimated monthly branded searches for Smartpay in New Zealand fell 36.2% over 12 measured months, from 1.7K to 1.1K in September 2026.
Estimated monthly branded searches for Windcave in New Zealand fell 20.1% over 12 measured months, from 4.8K to 3.9K in September 2026.
Estimated monthly branded searches for Adyen in New Zealand fell 19.4% over 12 measured months, from 360 to 290 in September 2026.
How are Stripe’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Stripe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- stripe eftpos
- stripe payment gateway
- stripe payments
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Where does Stripe compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Payment processors | 6th of 15 | 1.3% | Show ranking |
| Payment providers | 5th of 9 | 1.9% | Shown above |
Is Stripe your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.