Brandwave

Payment providers in New Zealand:Which brands are most popular in search?

In August 2026, Square was the most searched among payment providers in New Zealand, with an estimated 51.6K branded searches and 49% estimated Share of Search within this set.

Share of Search, August 2026
  1. Square49%
  2. PayPal40.5%
  3. Windcave5%
  4. Smartpay1.7%
  5. Stripe1.3%
  6. Worldline1.2%
  7. POLi0.86%
  8. Adyen0.4%

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Share of SearchLeaderboard

Compare the payment gateways and card payment providers New Zealand businesses use to take payments. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among payment providers in New Zealand, by month

Share of Search by month for Square, PayPal, Windcave. The figures are in the table below the chart.

View monthly share of search table
MonthSquarePayPalWindcaveSmartpayStripeWorldlinePOLiAdyen
Oct 202538%48.3%5.6%3.2%1.1%2.2%1.1%0.39%
Nov 202537.9%48.2%5%3.8%1.1%2.2%1.4%0.39%
Dec 202538.6%49.2%4.9%3%1%1.8%1.1%0.37%
Jan 202638.6%49.1%4.5%3.1%1.1%2%1.2%0.33%
Feb 202639.2%47.8%5%3.2%1.4%1.9%1%0.36%
Mar 202643.9%43.7%4.6%2.6%1.2%2.4%1.1%0.37%
Apr 202639.4%47.7%5%2.6%1.3%2.5%1%0.39%
May 202640.1%47.8%5.1%2%1.3%2.1%1.1%0.43%
Jun 202640.3%47.7%5%2%1.6%2.1%0.87%0.44%
Jul 202640.7%48.7%4.9%1.5%1.3%1.6%0.97%0.35%
Aug 202649%40.5%5%1.7%1.3%1.2%0.86%0.4%
Sep 2026————————

This month’s ranking, August 2026

  1. 1.Square

    49%

    moved from 2nd to 1st · 51.6K estimated branded searches · +19.7% vs prior month · +8.4 points

  2. 2.PayPal

    40.5%

    moved from 1st to 2nd · 42.7K estimated branded searches · -17.4% vs prior month · -8.2 points

  3. 3.Windcave

    5%

    held 3rd · 5.2K estimated branded searches · +0.39% vs prior month · +0.1 points

  4. 4.Smartpay

    1.7%

    moved from 5th to 4th · 1.8K estimated branded searches · +8% vs prior month · +0.1 points

  5. 5.Stripe

    1.3%

    moved from 6th to 5th · 1.4K estimated branded searches · +5.3% vs prior month · +0.1 points

  6. 6.Worldline

    1.2%

    moved from 4th to 6th · 1.3K estimated branded searches · -25% vs prior month · -0.4 points

  7. 7.POLi

    0.86%

    held 7th · 910 estimated branded searches · -11.7% vs prior month · -0.1 points

  8. 8.Adyen

    0.4%

    held 8th · 420 estimated branded searches · +13.5% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among payment providers in New Zealand?

In August 2026, Square was the most searched among payment providers in New Zealand, with an estimated 51.6K branded searches and 49% estimated Share of Search within this set. PayPal is in 2nd place, 8.5 percentage points behind at 40.5% Share of Search.

New Zealand payment providers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Square38% → 49%49%Aug 202637.9%Nov 20252nd → 1st
PayPal48.3% → 40.5%49.2%Dec 202540.5%Aug 20261st → 2nd
Windcave5.6% → 5%5.6%Oct 20254.5%Jan 20263rd
Smartpay3.2% → 1.7%3.8%Nov 20251.5%Jul 20264th
Stripe1.1% → 1.3%1.6%Jun 20261%Dec 20257th → 5th
Worldline2.2% → 1.2%2.5%Apr 20261.2%Aug 20265th → 6th
POLi1.1% → 0.86%1.4%Nov 20250.86%Aug 20266th → 7th
Adyen0.39% → 0.4%0.44%Jun 20260.33%Jan 20268th

Each finding as a sentence

  • Across the 11 months ending August 2026, Square’s estimated Share of Search among payment providers in New Zealand increased from 38% to 49%.
  • Across the 11 months ending August 2026, PayPal’s estimated Share of Search among payment providers in New Zealand decreased from 48.3% to 40.5%.
  • Across the 11 months ending August 2026, Windcave’s estimated Share of Search among payment providers in New Zealand decreased from 5.6% to 5%.
  • Across the 11 months ending August 2026, Smartpay’s estimated Share of Search among payment providers in New Zealand decreased from 3.2% to 1.7%.
  • Across the 11 months ending August 2026, Worldline’s estimated Share of Search among payment providers in New Zealand decreased from 2.2% to 1.2%.
  • Across the 11 months ending August 2026, Square’s estimated Share of Search among payment providers in New Zealand peaked at 49% in August 2026 and was lowest at 37.9% in November 2025.
  • Across the 11 months ending August 2026, PayPal’s estimated Share of Search among payment providers in New Zealand peaked at 49.2% in December 2025 and was lowest at 40.5% in August 2026.
  • Across the 11 months ending August 2026, Windcave’s estimated Share of Search among payment providers in New Zealand peaked at 5.6% in October 2025 and was lowest at 4.5% in January 2026.
  • Across the 11 months ending August 2026, Smartpay’s estimated Share of Search among payment providers in New Zealand peaked at 3.8% in November 2025 and was lowest at 1.5% in July 2026.
  • Across the 11 months ending August 2026, Worldline’s estimated Share of Search among payment providers in New Zealand peaked at 2.5% in April 2026 and was lowest at 1.2% in August 2026.
  • Across the 11 months ending August 2026, Square rose from 2nd to 1st among payment providers in New Zealand.
  • Across the 11 months ending August 2026, PayPal fell from 1st to 2nd among payment providers in New Zealand.
  • Across the 11 months ending August 2026, Stripe rose from 7th to 5th among payment providers in New Zealand.
  • Across the 11 months ending August 2026, Worldline fell from 5th to 6th among payment providers in New Zealand.
  • Across the 11 months ending August 2026, POLi fell from 6th to 7th among payment providers in New Zealand.
  • Across the 11 months ending August 2026, Adyen held steady: its estimated Share of Search among payment providers in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand payment providers in August 2026?

  1. In August 2026, Square overtook PayPal to take the highest estimated Share of Search among payment providers in New Zealand, at 49%.

  2. In August 2026, PayPal lost estimated Share of Search among payment providers in New Zealand, from 48.7% to 40.5%.

  3. In August 2026, Smartpay rose from 5th to 4th among payment providers in New Zealand.

  4. In August 2026, Stripe rose from 6th to 5th among payment providers in New Zealand.

  5. In August 2026, Worldline fell from 4th to 6th among payment providers in New Zealand.

  6. Estimated monthly branded searches for POLi in New Zealand fell 27.2% over 11 measured months, from 1.3K to 910 in August 2026.

  7. Estimated monthly branded searches for Windcave in New Zealand fell 15.7% over 11 measured months, from 6.2K to 5.2K in August 2026.

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