How popular isAdyen?
In September 2026, people searched for Adyen by name about 290 times in New Zealand, a 19.4% decrease from the previous year. These searches made up 0.67% of all New Zealand payment provider searches, placing Adyen ninth out of nine providers. When we asked both ChatGPT and Google AI Overviews about payment providers, Adyen did not appear in any of the answers.
Adyen is the ninth most searched of 9 competitors and not listed in any AI answer.
PayPalShare of searches 80.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
WindcaveShare of searches 8.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
SmartpayShare of searches 2.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
POLiShare of searches 1.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
AdyenShare of searches 0.67%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top payment providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Adyen did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Windcave5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Stripe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- PayPal4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- POLi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Paystation2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Smartpay1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Worldline1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Square1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Adyen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about payment providers
5 answers
Asked ChatGPT
“Which payment provider should I use in New Zealand?”
Asked ChatGPT
“What are the best payment providers in New Zealand?”
Asked ChatGPT
“What's the best payment provider in New Zealand for taking card payments?”
Searched Google, AI Overview
“best payment gateway”
Searched Google, AI Overview
“online payment provider”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which payment providers compete with Adyen?
Share of searches by month for PayPal, Windcave, Smartpay, Adyen. The figures are in the table below the chart.
View monthly share of searches table
| Month | PayPal | Windcave | Smartpay | POLi | Stripe | Worldline | Square | Paystation | Adyen |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 78.5% | 9% | 3.2% | 2.6% | 1.4% | 2.8% | 1.1% | 0.73% | 0.67% |
| Nov 2025 | 78.7% | 7.9% | 3.9% | 2.8% | 1.5% | 2.6% | 1.1% | 0.9% | 0.66% |
| Dec 2025 | 80.9% | 7.7% | 3.4% | 2.3% | 1.2% | 2.4% | 0.85% | 0.62% | 0.56% |
| Jan 2026 | 80.5% | 7.5% | 3.4% | 2.4% | 1.5% | 2.3% | 1.2% | 0.61% | 0.57% |
| Feb 2026 | 80% | 7.6% | 3.3% | 2.3% | 1.8% | 2.5% | 1% | 0.74% | 0.65% |
| Mar 2026 | 78.6% | 7.5% | 3.9% | 2.3% | 1.6% | 3.4% | 1.2% | 0.9% | 0.68% |
| Apr 2026 | 79.8% | 7.6% | 3.4% | 2% | 1.5% | 3.2% | 1.1% | 0.74% | 0.68% |
| May 2026 | 80.4% | 7.9% | 2.7% | 2.3% | 1.6% | 2.5% | 1.2% | 0.75% | 0.69% |
| Jun 2026 | 80.1% | 7.8% | 2.7% | 2% | 2.2% | 2.6% | 1.2% | 0.74% | 0.7% |
| Jul 2026 | 82.3% | 7.7% | 2.1% | 1.9% | 1.7% | 1.8% | 1.2% | 0.76% | 0.58% |
| Aug 2026 | 79.4% | 9.1% | 2.4% | 2.4% | 1.8% | 1.7% | 1.5% | 0.89% | 0.71% |
| Sep 2026 | 80.1% | 8.9% | 2.6% | 1.9% | 1.9% | 1.6% | 1.4% | 0.9% | 0.67% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80.1% | 34.7K | -0.26% | +0.8 points | |
| 2, held 2nd | 8.9% | 3.9K | -3.5% | -0.2 points | |
| 3, held 3rd | 2.6% | 1.1K | +3.7% | +0.1 points | |
| 4, held 4th | 1.9% | 840 | -18.4% | -0.4 points | |
| 5, held 5th | 1.9% | 810 | 0% | 0 points | |
| 6, held 6th | 1.6% | 700 | -7.9% | -0.1 points | |
| 7, held 7th | 1.4% | 600 | -10.4% | -0.1 points | |
| 8, held 8th | 0.9% | 390 | 0% | 0 points | |
| 9, held 9th | 0.67% | 290 | -6.5% | 0 points |
1.
PayPal80.1%
Held 1st. 34.7K estimated branded searches, -0.26% vs prior month. Share +0.8 points.
2.
Windcave8.9%
Held 2nd. 3.9K estimated branded searches, -3.5% vs prior month. Share -0.2 points.
3.
Smartpay2.6%
Held 3rd. 1.1K estimated branded searches, +3.7% vs prior month. Share +0.1 points.
4.
POLi1.9%
Held 4th. 840 estimated branded searches, -18.4% vs prior month. Share -0.4 points.
5.
Stripe1.9%
Held 5th. 810 estimated branded searches, 0% vs prior month. Share 0 points.
1.6%
Held 6th. 700 estimated branded searches, -7.9% vs prior month. Share -0.1 points.
7.
Square1.4%
Held 7th. 600 estimated branded searches, -10.4% vs prior month. Share -0.1 points.
0.9%
Held 8th. 390 estimated branded searches, 0% vs prior month. Share 0 points.
9.
Adyen0.67%
Held 9th. 290 estimated branded searches, -6.5% vs prior month. Share 0 points.
Compare popularity between Adyen and its closest rivals
Every comparison with Adyen
19 comparisons
- Adyen vs POLi
- Adyen vs Smartpay
- Adyen vs Eftpos NZ
- Adyen vs Lightspeed
- Adyen vs Shift4
- Adyen vs Airwallex
- Adyen vs Braintree
- Adyen vs GoCardless
- Adyen vs Mollie
- Adyen vs PayPal
- Adyen vs Paystation
- Adyen vs Revolut
- Adyen vs Square
- Adyen vs Stripe
- Adyen vs Windcave
- Adyen vs Wise
- Adyen vs Worldline
- Adyen vs Verifone
- Adyen vs Shopify POS
How has branded search demand for Adyen changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Adyen in New Zealand fell from 360 to 290.
- Across the 12 months ending September 2026, Adyen’s share of searches among payment providers in New Zealand held steady at 0.67%.
How did search popularity change for New Zealand payment providers in September 2026?
6 changes
In September 2026, PayPal gained share of searches among payment providers in New Zealand, from 79.4% to 80.1%.
Worldline’s share of searches among payment providers in New Zealand has lost ground for 3 months in a row, from 2.6% to 1.6% in September 2026.
Estimated monthly branded searches for POLi in New Zealand fell 38.7% over 12 measured months, from 1.4K to 840 in September 2026.
Estimated monthly branded searches for Smartpay in New Zealand fell 36.2% over 12 measured months, from 1.7K to 1.1K in September 2026.
Estimated monthly branded searches for Windcave in New Zealand fell 20.1% over 12 measured months, from 4.8K to 3.9K in September 2026.
Estimated monthly branded searches for Adyen in New Zealand fell 19.4% over 12 measured months, from 360 to 290 in September 2026.
How are Adyen’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Adyen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- adyen
- adyen eftpos
- adyen payment gateway
- adyen payments
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Where does Adyen compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Payment processors | 13th of 15 | 0.46% | Show ranking |
| Payment providers | 9th of 9 | 0.67% | Shown above |
| POS terminal brands | 6th of 7 | 2.2% | Show ranking |
Is Adyen your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.