Brandwave

How popular isAdyen?

In September 2026, people searched for Adyen by name about 290 times in New Zealand, a 19.4% decrease from the previous year. These searches made up 2.2% of all New Zealand POS terminal brand searches, placing Adyen sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about POS terminal brands, Adyen did not appear in any of the answers.

Search and AI answers in September 2026

Adyen is the sixth most searched of 7 competitors and not listed in any AI answer.

  1. LightspeedShare of searches 31.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. WindcaveShare of searches 30.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. Eftpos NZShare of searches 16%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. Shift4Share of searches 10.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. AdyenShare of searches 2.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top POS terminal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adyen did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Verifone1st
  2. Windcave2nd
  3. Shift43rd
  4. Eftpos NZ4th
  5. Lightspeed5th
  6. Square6th
  7. Adyen–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Eftpos NZ4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shift44 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Verifone4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Windcave3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Square2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lightspeed1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adyen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about POS terminal brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which POS terminal brands compete with Adyen?

Adyen against POS terminal brands in New Zealand, by month

Share of searches by month for Lightspeed, Windcave, Eftpos NZ, Shift4, Square, Adyen. The figures are in the table below the chart.

View monthly share of searches table
MonthLightspeedWindcaveEftpos NZShift4SquareAdyenVerifone
Oct 202537.4%36.7%15.7%1.2%4.7%2.6%1.7%
Nov 202535.2%31.8%20.9%2.3%4.8%2.8%2.3%
Dec 202533.3%38.8%17.1%1.2%4.6%2.8%2.2%
Jan 202633.5%36%18.6%1.1%6.2%2.6%2.1%
Feb 202633.9%33.3%17.4%3.6%7%2.9%1.9%
Mar 202633.3%26.7%17.6%11.7%6.8%2.3%1.5%
Apr 202635.3%27.5%14.2%11.9%7.1%2.4%1.6%
May 202632.9%28.6%14.7%10.1%9.5%2.5%1.6%
Jun 202632.9%28.1%14.7%10%10.5%2.5%1.3%
Jul 202630.8%29.9%15.7%10.7%8.9%2.1%1.7%
Aug 202631.2%30.2%15.8%10.8%8.3%2.2%1.4%
Sep 202631.4%30.5%16%10.9%7.3%2.2%1.8%

  1. 1.Lightspeed

    31.4%

    Held 1st. 3.7K estimated branded searches, -0.27% vs prior month. Share +0.2 points.

  2. 2.Windcave

    30.5%

    Held 2nd. 3.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Eftpos NZ

    16%

    Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Shift4

    10.9%

    Held 4th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Square

    7.3%

    Held 5th. 870 estimated branded searches, -13% vs prior month. Share -1 points.

  6. 6.Adyen

    2.2%

    Held 6th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Verifone

    1.8%

    Held 7th. 210 estimated branded searches, +23.5% vs prior month. Share +0.3 points.

Compare popularity between Adyen and its closest rivals

Every comparison with Adyen

19 comparisons

How has branded search demand for Adyen changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Adyen in New Zealand fell from 360 to 290.
  • Across the 12 months ending September 2026, Adyen fell from 5th to 6th among POS terminal brands in New Zealand.

How did search popularity change for New Zealand POS terminal brands in September 2026?

6 changes

  1. In September 2026, Square lost share of searches among POS terminal brands in New Zealand, from 8.3% to 7.3%.

  2. Windcave’s share of searches among POS terminal brands in New Zealand has gained ground for 3 months in a row, from 28.1% to 30.5% in September 2026.

  3. Eftpos NZ’s share of searches among POS terminal brands in New Zealand has gained ground for 3 months in a row, from 14.7% to 16% in September 2026.

  4. Shift4’s share of searches among POS terminal brands in New Zealand has gained ground for 3 months in a row, from 10% to 10.9% in September 2026.

  5. Estimated monthly branded searches for Adyen in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

  6. Estimated monthly branded searches for Lightspeed in New Zealand fell 17.4% over 12 measured months, from 4.5K to 3.7K in September 2026.

How are Adyen’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Adyen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • adyen
  • adyen eftpos
  • adyen payment gateway
  • adyen payments

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How the Brand Demand Index is measured

Where does Adyen compete?

Adyen is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Payment processors13th of 150.46%Show ranking
Payment providers9th of 90.67%Show ranking
POS terminal brands6th of 72.2%Shown above
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