Adyen vs Smartpay:Which is more popular by branded search in New Zealand?
In August 2026, Smartpay had more branded searches than Adyen among payment providers in New Zealand. Smartpay was estimated to have 1.8K branded searches compared to Adyen’s 420, and held a 1.7% Share of Search versus Adyen’s 0.4%.
Follow Adyen vs Smartpay and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Adyen or Smartpay?
Compare the payment gateways and card payment providers New Zealand businesses use to take payments. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smartpay, Adyen. The figures are in the table below the chart.
View monthly share of search table
| Month | Square | PayPal | Windcave | Smartpay | Stripe | Worldline | POLi | Adyen |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38% | 48.3% | 5.6% | 3.2% | 1.1% | 2.2% | 1.1% | 0.39% |
| Nov 2025 | 37.9% | 48.2% | 5% | 3.8% | 1.1% | 2.2% | 1.4% | 0.39% |
| Dec 2025 | 38.6% | 49.2% | 4.9% | 3% | 1% | 1.8% | 1.1% | 0.37% |
| Jan 2026 | 38.6% | 49.1% | 4.5% | 3.1% | 1.1% | 2% | 1.2% | 0.33% |
| Feb 2026 | 39.2% | 47.8% | 5% | 3.2% | 1.4% | 1.9% | 1% | 0.36% |
| Mar 2026 | 43.9% | 43.7% | 4.6% | 2.6% | 1.2% | 2.4% | 1.1% | 0.37% |
| Apr 2026 | 39.4% | 47.7% | 5% | 2.6% | 1.3% | 2.5% | 1% | 0.39% |
| May 2026 | 40.1% | 47.8% | 5.1% | 2% | 1.3% | 2.1% | 1.1% | 0.43% |
| Jun 2026 | 40.3% | 47.7% | 5% | 2% | 1.6% | 2.1% | 0.87% | 0.44% |
| Jul 2026 | 40.7% | 48.7% | 4.9% | 1.5% | 1.3% | 1.6% | 0.97% | 0.35% |
| Aug 2026 | 49% | 40.5% | 5% | 1.7% | 1.3% | 1.2% | 0.86% | 0.4% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Adyen and Smartpay comparison changed over the last 12 months?
3 findings
- Smartpay was ahead of Adyen in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adyen’s estimated Share of Search among payment providers in New Zealand moved from 0.39% to 0.4%, and its estimated monthly branded searches moved from 430 to 420.
- Across the 11 months ending August 2026, Smartpay’s estimated Share of Search among payment providers in New Zealand moved from 3.2% to 1.7%, and its estimated monthly branded searches moved from 3.6K to 1.8K.
How did search popularity change for New Zealand payment providers in August 2026?
1 change
In August 2026, Smartpay rose from 5th to 4th among payment providers in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Adyen’s and Smartpay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adyen
9 branded search terms
- adyen
- adyen com
- adyen eftpos
- adyen near me
- adyen new zealand
- adyen nz
- adyen online
- adyen payment gateway
- adyen payments
Smartpay
9 branded search terms
- smartpay
- smartpay co nz
- smartpay eftpos
- smartpay eftpos machine
- smartpay near me
- smartpay new zealand
- smartpay nz
- smartpay online
- smartpay payment gateway
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.