Brandwave

How popular isSmartpay in search?

In August 2026, there were an estimated 1.8K branded searches for Smartpay in New Zealand which is down 50.8% over the last 11 months. Smartpay holds 15% estimated Share of Search among New Zealand EFTPOS terminal providers and is ranked 4th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Windcave44.7%
  2. Shift418.1%
  3. Eftpos NZ17.3%
  4. Smartpay15%
  5. Skyzer2.5%
  6. Verifone2.4%
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Which EFTPOS terminal providers compete with Smartpay?

Smartpay against EFTPOS terminal providers in New Zealand, by month

Share of Search by month for Windcave, Shift4, Eftpos NZ, Smartpay, Skyzer, Verifone. The figures are in the table below the chart.

View monthly share of search table
MonthWindcaveShift4Eftpos NZSmartpaySkyzerVerifone
Oct 202549.5%1.1%17.2%28.5%1.3%2.3%
Nov 202542.1%2%20.3%31.5%1.8%2.4%
Dec 202548.3%1%16.3%29.9%1.8%2.7%
Jan 202644.7%0.99%18.7%30.8%2.2%2.6%
Feb 202644.8%4.8%17.3%28.2%2.5%2.4%
Mar 202637.4%18.6%18.3%21.3%2.3%2.1%
Apr 202639%21.6%14.8%20.3%2.1%2.2%
May 202642.9%19.8%16%16.6%2.3%2.3%
Jun 202643%19.2%16.4%17%2.2%2.2%
Jul 202645.2%18.7%17.5%14.1%2%2.4%
Aug 202644.7%18.1%17.3%15%2.5%2.4%
Sep 2026——————

  1. 1.Windcave

    44.7%

    held 1st · 5.2K estimated branded searches · +0.39% vs prior month · -0.6 points

  2. 2.Shift4

    18.1%

    held 2nd · 2.1K estimated branded searches · -1.4% vs prior month · -0.6 points

  3. 3.Eftpos NZ

    17.3%

    held 3rd · 2K estimated branded searches · +0.5% vs prior month · -0.2 points

  4. 4.Smartpay

    15%

    held 4th · 1.8K estimated branded searches · +8% vs prior month · +0.9 points

  5. 5.Skyzer

    2.5%

    moved from 6th to 5th · 290 estimated branded searches · +26.1% vs prior month · +0.5 points

  6. 6.Verifone

    2.4%

    moved from 5th to 6th · 280 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Smartpay and its closest rivals

How has branded search demand for Smartpay changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Smartpay in New Zealand fell from 3.6K to 1.8K.
  • Across the 11 months ending August 2026, Smartpay’s estimated Share of Search among EFTPOS terminal providers in New Zealand decreased from 28.5% to 15%.
  • Across the 11 months ending August 2026, Smartpay’s estimated Share of Search among EFTPOS terminal providers in New Zealand peaked at 31.5% in November 2025 and was lowest at 14.1% in July 2026.
  • Across the 11 months ending August 2026, Smartpay fell from 2nd to 4th among EFTPOS terminal providers in New Zealand.

How did search popularity change for New Zealand EFTPOS terminal providers in August 2026?

  1. In August 2026, Smartpay gained estimated Share of Search among EFTPOS terminal providers in New Zealand, from 14.1% to 15%.

  2. In August 2026, Windcave lost estimated Share of Search among EFTPOS terminal providers in New Zealand, from 45.2% to 44.7%.

  3. In August 2026, Shift4 lost estimated Share of Search among EFTPOS terminal providers in New Zealand, from 18.7% to 18.1%.

  4. In August 2026, Skyzer rose from 6th to 5th among EFTPOS terminal providers in New Zealand.

  5. In August 2026, Verifone fell from 5th to 6th among EFTPOS terminal providers in New Zealand.

Which payment providers compete with Smartpay?

Smartpay against payment providers in New Zealand, by month

Share of Search by month for Square, PayPal, Windcave, Smartpay. The figures are in the table below the chart.

View monthly share of search table
MonthSquarePayPalWindcaveSmartpayStripeWorldlinePOLiAdyen
Oct 202538%48.3%5.6%3.2%1.1%2.2%1.1%0.39%
Nov 202537.9%48.2%5%3.8%1.1%2.2%1.4%0.39%
Dec 202538.6%49.2%4.9%3%1%1.8%1.1%0.37%
Jan 202638.6%49.1%4.5%3.1%1.1%2%1.2%0.33%
Feb 202639.2%47.8%5%3.2%1.4%1.9%1%0.36%
Mar 202643.9%43.7%4.6%2.6%1.2%2.4%1.1%0.37%
Apr 202639.4%47.7%5%2.6%1.3%2.5%1%0.39%
May 202640.1%47.8%5.1%2%1.3%2.1%1.1%0.43%
Jun 202640.3%47.7%5%2%1.6%2.1%0.87%0.44%
Jul 202640.7%48.7%4.9%1.5%1.3%1.6%0.97%0.35%
Aug 202649%40.5%5%1.7%1.3%1.2%0.86%0.4%
Sep 2026————————

  1. 1.Square

    49%

    moved from 2nd to 1st · 51.6K estimated branded searches · +19.7% vs prior month · +8.4 points

  2. 2.PayPal

    40.5%

    moved from 1st to 2nd · 42.7K estimated branded searches · -17.4% vs prior month · -8.2 points

  3. 3.Windcave

    5%

    held 3rd · 5.2K estimated branded searches · +0.39% vs prior month · +0.1 points

  4. 4.Smartpay

    1.7%

    moved from 5th to 4th · 1.8K estimated branded searches · +8% vs prior month · +0.1 points

  5. 5.Stripe

    1.3%

    moved from 6th to 5th · 1.4K estimated branded searches · +5.3% vs prior month · +0.1 points

  6. 6.Worldline

    1.2%

    moved from 4th to 6th · 1.3K estimated branded searches · -25% vs prior month · -0.4 points

  7. 7.POLi

    0.86%

    held 7th · 910 estimated branded searches · -11.7% vs prior month · -0.1 points

  8. 8.Adyen

    0.4%

    held 8th · 420 estimated branded searches · +13.5% vs prior month · +0.1 points

Compare search popularity between Smartpay and its closest rivals

How has branded search demand for Smartpay changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Smartpay’s estimated Share of Search among payment providers in New Zealand decreased from 3.2% to 1.7%.
  • Across the 11 months ending August 2026, Smartpay’s estimated Share of Search among payment providers in New Zealand peaked at 3.8% in November 2025 and was lowest at 1.5% in July 2026.

How did search popularity change for New Zealand payment providers in August 2026?

  1. In August 2026, Square overtook PayPal to take the highest estimated Share of Search among payment providers in New Zealand, at 49%.

  2. In August 2026, PayPal lost estimated Share of Search among payment providers in New Zealand, from 48.7% to 40.5%.

  3. In August 2026, Smartpay rose from 5th to 4th among payment providers in New Zealand.

  4. In August 2026, Stripe rose from 6th to 5th among payment providers in New Zealand.

  5. In August 2026, Worldline fell from 4th to 6th among payment providers in New Zealand.

  6. Estimated monthly branded searches for POLi in New Zealand fell 27.2% over 11 measured months, from 1.3K to 910 in August 2026.

How is Smartpay measured?

Brandwave collects information about searches that people make online using Smartpay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • smartpay
  • smartpay co nz
  • smartpay eftpos
  • smartpay eftpos machine
  • smartpay near me
  • smartpay new zealand
  • smartpay nz
  • smartpay online
  • smartpay payment gateway

Do you work for Smartpay? To request corrections or removal please contact us via our support page and we will be happy to assist.

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