Brandwave

How popular isSmartpay?

In September 2026, people searched for Smartpay by name about 1,140 times in New Zealand, a 36.3% decrease from the previous year. These searches made up 11.9% of all New Zealand EFTPOS terminal provider searches, placing Smartpay fourth out of six providers. When we asked both ChatGPT and Google AI Overviews about EFTPOS terminal providers, Smartpay appeared in three of the four answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Smartpay is the fourth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. WindcaveShare of searches 42.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  2. Eftpos NZShare of searches 23.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. Shift4Share of searches 16.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. SmartpayShare of searches 11.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  5. VerifoneShare of searches 3.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th

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Top EFTPOS terminal providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Smartpay was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Smartpay is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shift41st
  2. Eftpos NZ2nd
  3. Windcave3rd
  4. Smartpay4th
  5. Verifone5th
  6. Skyzer–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Eftpos NZ4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Shift44 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Windcave3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Smartpay3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Verifone3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Skyzer0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about EFTPOS terminal providers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which EFTPOS terminal providers compete with Smartpay?

Smartpay against EFTPOS terminal providers in New Zealand, by month

Share of searches by month for Windcave, Eftpos NZ, Shift4, Smartpay, Verifone, Skyzer. The figures are in the table below the chart.

View monthly share of searches table
MonthWindcaveEftpos NZShift4SmartpayVerifoneSkyzer
Oct 202551.1%23.7%1.6%18.8%3.3%1.6%
Nov 202541%28.6%2.9%21.6%3.6%2.3%
Dec 202548.5%22.5%1.5%21.4%3.8%2.2%
Jan 202646.6%25.3%1.4%20.5%3.7%2.7%
Feb 202644.7%24.2%4.7%19.6%3.5%3.2%
Mar 202635.3%24.5%15.7%18.5%2.9%3.1%
Apr 202638.8%20.5%17.8%17.1%3.1%2.7%
May 202641.4%22%15.5%15%3.2%2.9%
Jun 202641.3%22%15.9%14.9%3%2.9%
Jul 202643%23%16.3%12%3.3%2.5%
Aug 202642.7%22.7%16.4%11.9%3.3%3%
Sep 202642.3%23.3%16.4%11.9%3.6%2.4%

  1. 1.Windcave

    42.3%

    Held 1st. 3.6K estimated branded searches, -0.54% vs prior month. Share -0.4 points.

  2. 2.Eftpos NZ

    23.3%

    Held 2nd. 2K estimated branded searches, +3.1% vs prior month. Share +0.6 points.

  3. 3.Shift4

    16.4%

    Held 3rd. 1.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Smartpay

    11.9%

    Held 4th. 1K estimated branded searches, +0.98% vs prior month. Share +0.1 points.

  5. 5.Verifone

    3.6%

    Held 5th. 310 estimated branded searches, +10.7% vs prior month. Share +0.3 points.

  6. 6.Skyzer

    2.4%

    Held 6th. 210 estimated branded searches, -19.2% vs prior month. Share -0.6 points.

Compare popularity between Smartpay and its closest rivals

Every comparison with Smartpay

12 comparisons

How has branded search demand for Smartpay changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Smartpay in New Zealand fell from 1.8K to 1.1K.
  • Across the 12 months ending September 2026, Smartpay’s share of searches among EFTPOS terminal providers in New Zealand decreased from 18.8% to 11.9%.
  • Across the 12 months ending September 2026, Smartpay’s share of searches among EFTPOS terminal providers in New Zealand peaked at 21.6% in November 2025 and was lowest at 11.9% in August 2026.
  • Across the 12 months ending September 2026, Smartpay fell from 3rd to 4th among EFTPOS terminal providers in New Zealand.

How did search popularity change for New Zealand EFTPOS terminal providers in September 2026?

5 changes

  1. In September 2026, Eftpos NZ gained share of searches among EFTPOS terminal providers in New Zealand, from 22.7% to 23.3%.

  2. In September 2026, Skyzer lost share of searches among EFTPOS terminal providers in New Zealand, from 3% to 2.4%.

  3. Estimated monthly branded searches for Shift4 in New Zealand rose 907.1% over 12 measured months, from 140 to 1.4K in September 2026.

  4. Estimated monthly branded searches for Smartpay in New Zealand fell 37.6% over 12 measured months, from 1.6K to 1K in September 2026.

  5. Estimated monthly branded searches for Windcave in New Zealand fell 18.7% over 12 measured months, from 4.5K to 3.6K in September 2026.

How are Smartpay’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Smartpay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • smartpay
  • smartpay eftpos
  • smartpay eftpos machine
  • smartpay payment gateway

Do you work for Smartpay? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Smartpay compete?

Smartpay is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Payment providers3rd of 92.6%Show ranking
EFTPOS terminal providers4th of 611.9%Shown above
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Is Smartpay your brand?

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