Eftpos NZ vs Smartpay:Which is more popular by branded search in New Zealand?
In August 2026, Eftpos NZ had more branded searches than Smartpay among EFTPOS terminal providers in New Zealand. Eftpos NZ was estimated to have 2K branded searches compared to Smartpay’s 1.8K, and held a 17.3% Share of Search versus Smartpay’s 15%.
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Which is more popular in search, Eftpos NZ or Smartpay?
Compare the EFTPOS terminal and in-store payment providers New Zealand merchants use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Eftpos NZ, Smartpay. The figures are in the table below the chart.
View monthly share of search table
| Month | Windcave | Shift4 | Eftpos NZ | Smartpay | Skyzer | Verifone |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.5% | 1.1% | 17.2% | 28.5% | 1.3% | 2.3% |
| Nov 2025 | 42.1% | 2% | 20.3% | 31.5% | 1.8% | 2.4% |
| Dec 2025 | 48.3% | 1% | 16.3% | 29.9% | 1.8% | 2.7% |
| Jan 2026 | 44.7% | 0.99% | 18.7% | 30.8% | 2.2% | 2.6% |
| Feb 2026 | 44.8% | 4.8% | 17.3% | 28.2% | 2.5% | 2.4% |
| Mar 2026 | 37.4% | 18.6% | 18.3% | 21.3% | 2.3% | 2.1% |
| Apr 2026 | 39% | 21.6% | 14.8% | 20.3% | 2.1% | 2.2% |
| May 2026 | 42.9% | 19.8% | 16% | 16.6% | 2.3% | 2.3% |
| Jun 2026 | 43% | 19.2% | 16.4% | 17% | 2.2% | 2.2% |
| Jul 2026 | 45.2% | 18.7% | 17.5% | 14.1% | 2% | 2.4% |
| Aug 2026 | 44.7% | 18.1% | 17.3% | 15% | 2.5% | 2.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the Eftpos NZ and Smartpay comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Eftpos NZ took it in July 2026.
- Across the 11 months ending August 2026, Eftpos NZ’s estimated Share of Search among EFTPOS terminal providers in New Zealand moved from 17.2% to 17.3%, and its estimated monthly branded searches moved from 2.1K to 2K.
- Across the 11 months ending August 2026, Smartpay’s estimated Share of Search among EFTPOS terminal providers in New Zealand moved from 28.5% to 15%, and its estimated monthly branded searches moved from 3.6K to 1.8K.
How did search popularity change for New Zealand EFTPOS terminal providers in August 2026?
1 change
In August 2026, Smartpay gained estimated Share of Search among EFTPOS terminal providers in New Zealand, from 14.1% to 15%.
How each brand is measured
Brandwave collects information about searches that people make online using Eftpos NZ’s and Smartpay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Eftpos NZ
7 branded search terms
- eftpos co nz
- eftpos nz
- eftpos nz merchant fees
- eftpos nz near me
- eftposnz
- mobile eftpos nz
- online eftpos nz
Smartpay
9 branded search terms
- smartpay
- smartpay co nz
- smartpay eftpos
- smartpay eftpos machine
- smartpay near me
- smartpay new zealand
- smartpay nz
- smartpay online
- smartpay payment gateway
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.