Eftpos NZ vs Shift4:Which is more popular by branded search in New Zealand?
In August 2026, Shift4 had more branded searches than Eftpos NZ among EFTPOS terminal providers in New Zealand. Shift4 was estimated to have 2.1K branded searches compared to Eftpos NZ’s 2K, and held an 18.1% Share of Search versus Eftpos NZ’s 17.3%.
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Which is more popular in search, Eftpos NZ or Shift4?
Compare the EFTPOS terminal and in-store payment providers New Zealand merchants use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shift4, Eftpos NZ. The figures are in the table below the chart.
View monthly share of search table
| Month | Windcave | Shift4 | Eftpos NZ | Smartpay | Skyzer | Verifone |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.5% | 1.1% | 17.2% | 28.5% | 1.3% | 2.3% |
| Nov 2025 | 42.1% | 2% | 20.3% | 31.5% | 1.8% | 2.4% |
| Dec 2025 | 48.3% | 1% | 16.3% | 29.9% | 1.8% | 2.7% |
| Jan 2026 | 44.7% | 0.99% | 18.7% | 30.8% | 2.2% | 2.6% |
| Feb 2026 | 44.8% | 4.8% | 17.3% | 28.2% | 2.5% | 2.4% |
| Mar 2026 | 37.4% | 18.6% | 18.3% | 21.3% | 2.3% | 2.1% |
| Apr 2026 | 39% | 21.6% | 14.8% | 20.3% | 2.1% | 2.2% |
| May 2026 | 42.9% | 19.8% | 16% | 16.6% | 2.3% | 2.3% |
| Jun 2026 | 43% | 19.2% | 16.4% | 17% | 2.2% | 2.2% |
| Jul 2026 | 45.2% | 18.7% | 17.5% | 14.1% | 2% | 2.4% |
| Aug 2026 | 44.7% | 18.1% | 17.3% | 15% | 2.5% | 2.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the Eftpos NZ and Shift4 comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Shift4 took it in March 2026.
- Across the 11 months ending August 2026, Eftpos NZ’s estimated Share of Search among EFTPOS terminal providers in New Zealand moved from 17.2% to 17.3%, and its estimated monthly branded searches moved from 2.1K to 2K.
- Across the 11 months ending August 2026, Shift4’s estimated Share of Search among EFTPOS terminal providers in New Zealand moved from 1.1% to 18.1%, and its estimated monthly branded searches moved from 140 to 2.1K.
How did search popularity change for New Zealand EFTPOS terminal providers in August 2026?
1 change
In August 2026, Shift4 lost estimated Share of Search among EFTPOS terminal providers in New Zealand, from 18.7% to 18.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Eftpos NZ’s and Shift4’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.