Lightspeed vs Square:Which is more popular by branded search in New Zealand?
In August 2026, Square had more branded searches than Lightspeed among POS systems in New Zealand. Square was estimated to have 51.6K branded searches compared to Lightspeed’s 4.1K, and held an 88.6% Share of Search versus Lightspeed’s 7%.
Follow Lightspeed vs Square and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Lightspeed or Square?
Compare the point-of-sale systems New Zealand retailers and hospitality venues use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Square, Lightspeed. The figures are in the table below the chart.
View monthly share of search table
| Month | Square | Lightspeed | Bustle | Shopify POS | Kounta | Hike POS |
|---|---|---|---|---|---|---|
| Oct 2025 | 83.4% | 9.9% | 4.7% | 1.1% | 0.82% | 0.08% |
| Nov 2025 | 83.6% | 8.8% | 5.6% | 1.1% | 0.82% | 0.08% |
| Dec 2025 | 86.2% | 7.1% | 4.8% | 1.1% | 0.85% | 0.04% |
| Jan 2026 | 85.8% | 7.6% | 4.5% | 1.3% | 0.72% | 0.04% |
| Feb 2026 | 85.1% | 8.2% | 4.4% | 1.6% | 0.57% | 0.1% |
| Mar 2026 | 85.6% | 8.3% | 3.8% | 1.6% | 0.57% | 0.07% |
| Apr 2026 | 84% | 10.1% | 3.7% | 1.3% | 0.69% | 0.1% |
| May 2026 | 84.8% | 9.1% | 3.8% | 1.6% | 0.69% | 0.06% |
| Jun 2026 | 85.7% | 9% | 3.2% | 1.2% | 0.83% | 0.08% |
| Jul 2026 | 86.9% | 8.2% | 3% | 1.1% | 0.71% | 0.1% |
| Aug 2026 | 88.6% | 7% | 3% | 0.69% | 0.58% | 0.09% |
| Sep 2026 | — | — | — | — | — | — |
How has the Lightspeed and Square comparison changed over the last 12 months?
3 findings
- Square was ahead of Lightspeed in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lightspeed’s estimated Share of Search among POS systems in New Zealand moved from 9.9% to 7%, and its estimated monthly branded searches moved from 5K to 4.1K.
- Across the 11 months ending August 2026, Square’s estimated Share of Search among POS systems in New Zealand moved from 83.4% to 88.6%, and its estimated monthly branded searches moved from 41.9K to 51.6K.
How did search popularity change for New Zealand POS systems in August 2026?
2 changes
In August 2026, Square gained estimated Share of Search among POS systems in New Zealand, from 86.9% to 88.6%.
In August 2026, Lightspeed lost estimated Share of Search among POS systems in New Zealand, from 8.2% to 7%.
How each brand is measured
Brandwave collects information about searches that people make online using Lightspeed’s and Square’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lightspeed
11 branded search terms
- lightspeed
- lightspeed near me
- lightspeed nz
- lightspeed online
- lightspeed point of sale
- lightspeed pos
- lightspeed retail
- lightspeed speed
- lightspeed stocks
- lightspeed vend
- vend lightspeed
Square
21 branded search terms
- square
- square appointments
- square eftpos
- square it
- square near me
- square nz
- square online
- square payment gateway
- square payments
- square pos
- square pos system
- square reader
- square restaurant
- square space costs
- square space examples
- square space price
- square space site
- square space website builder
- square space website design
- square terminal
- squareup com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.