Brandwave

How popular isSquare in search?

In August 2026, there were an estimated 51.6K branded searches for Square in New Zealand which is up 23.2% over the last 11 months. Square holds 49% estimated Share of Search among New Zealand payment providers and is ranked 1st of 8 competitors for search popularity.

Share of Search, August 2026
  1. Square49%
  2. PayPal40.5%
  3. Windcave5%
  4. Smartpay1.7%
  5. Stripe1.3%
  6. Worldline1.2%
  7. POLi0.86%
  8. Adyen0.4%
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Which payment providers compete with Square?

Square against payment providers in New Zealand, by month

Share of Search by month for Square, PayPal, Windcave. The figures are in the table below the chart.

View monthly share of search table
MonthSquarePayPalWindcaveSmartpayStripeWorldlinePOLiAdyen
Oct 202538%48.3%5.6%3.2%1.1%2.2%1.1%0.39%
Nov 202537.9%48.2%5%3.8%1.1%2.2%1.4%0.39%
Dec 202538.6%49.2%4.9%3%1%1.8%1.1%0.37%
Jan 202638.6%49.1%4.5%3.1%1.1%2%1.2%0.33%
Feb 202639.2%47.8%5%3.2%1.4%1.9%1%0.36%
Mar 202643.9%43.7%4.6%2.6%1.2%2.4%1.1%0.37%
Apr 202639.4%47.7%5%2.6%1.3%2.5%1%0.39%
May 202640.1%47.8%5.1%2%1.3%2.1%1.1%0.43%
Jun 202640.3%47.7%5%2%1.6%2.1%0.87%0.44%
Jul 202640.7%48.7%4.9%1.5%1.3%1.6%0.97%0.35%
Aug 202649%40.5%5%1.7%1.3%1.2%0.86%0.4%
Sep 2026————————

  1. 1.Square

    49%

    moved from 2nd to 1st · 51.6K estimated branded searches · +19.7% vs prior month · +8.4 points

  2. 2.PayPal

    40.5%

    moved from 1st to 2nd · 42.7K estimated branded searches · -17.4% vs prior month · -8.2 points

  3. 3.Windcave

    5%

    held 3rd · 5.2K estimated branded searches · +0.39% vs prior month · +0.1 points

  4. 4.Smartpay

    1.7%

    moved from 5th to 4th · 1.8K estimated branded searches · +8% vs prior month · +0.1 points

  5. 5.Stripe

    1.3%

    moved from 6th to 5th · 1.4K estimated branded searches · +5.3% vs prior month · +0.1 points

  6. 6.Worldline

    1.2%

    moved from 4th to 6th · 1.3K estimated branded searches · -25% vs prior month · -0.4 points

  7. 7.POLi

    0.86%

    held 7th · 910 estimated branded searches · -11.7% vs prior month · -0.1 points

  8. 8.Adyen

    0.4%

    held 8th · 420 estimated branded searches · +13.5% vs prior month · +0.1 points

Compare search popularity between Square and its closest rivals

How has branded search demand for Square changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Square in New Zealand rose from 41.9K to 51.6K.
  • Across the 11 months ending August 2026, Square’s estimated Share of Search among payment providers in New Zealand increased from 38% to 49%.
  • Across the 11 months ending August 2026, Square’s estimated Share of Search among payment providers in New Zealand peaked at 49% in August 2026 and was lowest at 37.9% in November 2025.
  • Across the 11 months ending August 2026, Square rose from 2nd to 1st among payment providers in New Zealand.

How did search popularity change for New Zealand payment providers in August 2026?

  1. In August 2026, Square overtook PayPal to take the highest estimated Share of Search among payment providers in New Zealand, at 49%.

  2. In August 2026, PayPal lost estimated Share of Search among payment providers in New Zealand, from 48.7% to 40.5%.

  3. In August 2026, Smartpay rose from 5th to 4th among payment providers in New Zealand.

  4. In August 2026, Stripe rose from 6th to 5th among payment providers in New Zealand.

  5. In August 2026, Worldline fell from 4th to 6th among payment providers in New Zealand.

  6. Estimated monthly branded searches for POLi in New Zealand fell 27.2% over 11 measured months, from 1.3K to 910 in August 2026.

Which POS systems compete with Square?

Square against POS systems in New Zealand, by month

Share of Search by month for Square, Lightspeed, Bustle. The figures are in the table below the chart.

View monthly share of search table
MonthSquareLightspeedBustleShopify POSKountaHike POS
Oct 202583.4%9.9%4.7%1.1%0.82%0.08%
Nov 202583.6%8.8%5.6%1.1%0.82%0.08%
Dec 202586.2%7.1%4.8%1.1%0.85%0.04%
Jan 202685.8%7.6%4.5%1.3%0.72%0.04%
Feb 202685.1%8.2%4.4%1.6%0.57%0.1%
Mar 202685.6%8.3%3.8%1.6%0.57%0.07%
Apr 202684%10.1%3.7%1.3%0.69%0.1%
May 202684.8%9.1%3.8%1.6%0.69%0.06%
Jun 202685.7%9%3.2%1.2%0.83%0.08%
Jul 202686.9%8.2%3%1.1%0.71%0.1%
Aug 202688.6%7%3%0.69%0.58%0.09%
Sep 2026——————

  1. 1.Square

    88.6%

    held 1st · 51.6K estimated branded searches · +19.7% vs prior month · +1.7 points

  2. 2.Lightspeed

    7%

    held 2nd · 4.1K estimated branded searches · -0.24% vs prior month · -1.2 points

  3. 3.Bustle

    3%

    held 3rd · 1.8K estimated branded searches · +19.6% vs prior month · +0.1 points

  4. 4.Shopify POS

    0.69%

    held 4th · 400 estimated branded searches · -25.9% vs prior month · -0.4 points

  5. 5.Kounta

    0.58%

    held 5th · 340 estimated branded searches · -2.9% vs prior month · -0.1 points

  6. 6.Hike POS

    0.09%

    held 6th · 50 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Square and its closest rivals

How has branded search demand for Square changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Square’s estimated Share of Search among POS systems in New Zealand increased from 83.4% to 88.6%.

How did search popularity change for New Zealand POS systems in August 2026?

  1. In August 2026, Square gained estimated Share of Search among POS systems in New Zealand, from 86.9% to 88.6%.

  2. In August 2026, Lightspeed lost estimated Share of Search among POS systems in New Zealand, from 8.2% to 7%.

  3. Shopify POS’s estimated Share of Search among POS systems in New Zealand has lost ground for 3 months in a row, from 1.6% to 0.69% in August 2026.

  4. Estimated monthly branded searches for Hike POS in New Zealand rose 25% over 11 measured months, from 40 to 50 in August 2026.

  5. Estimated monthly branded searches for Bustle in New Zealand fell 24.4% over 11 measured months, from 2.3K to 1.8K in August 2026.

  6. Estimated monthly branded searches for Kounta in New Zealand fell 17.1% over 11 measured months, from 410 to 340 in August 2026.

How is Square measured?

Brandwave collects information about searches that people make online using Square’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

21 branded search terms

  • square
  • square appointments
  • square eftpos
  • square it
  • square near me
  • square nz
  • square online
  • square payment gateway
  • square payments
  • square pos
  • square pos system
  • square reader
  • square restaurant
  • square space costs
  • square space examples
  • square space price
  • square space site
  • square space website builder
  • square space website design
  • square terminal
  • squareup com

How the Brand Demand Index is measured

Who owns Square?

Square is owned by Block. Brandwave also tracks Afterpay, owned by the same company, in New Zealand.

Do you work for Square? To request corrections or removal please contact us via our support page and we will be happy to assist.

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