How popular isAfterpay in search?
In August 2026, there were an estimated 84.8K branded searches for Afterpay in New Zealand which is down 21.3% over the last 11 months. Afterpay holds 60.3% estimated Share of Search among New Zealand buy now pay later in new zealand and is ranked 1st of 4 competitors for search popularity.
Follow Afterpay and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which buy now pay later in new zealand compete with Afterpay?
Share of Search by month for Afterpay, PayPal, Klarna, Laybuy. The figures are in the table below the chart.
View monthly share of search table
| Month | Afterpay | PayPal | Klarna | Laybuy |
|---|---|---|---|---|
| Oct 2025 | 62.4% | 30.9% | 5.1% | 1.7% |
| Nov 2025 | 61.9% | 31.4% | 5.1% | 1.7% |
| Dec 2025 | 58.5% | 35% | 4.9% | 1.7% |
| Jan 2026 | 57.6% | 35.7% | 5% | 1.7% |
| Feb 2026 | 54.6% | 38.7% | 4.9% | 1.8% |
| Mar 2026 | 58.4% | 34.4% | 5.3% | 1.9% |
| Apr 2026 | 54.4% | 38.9% | 4.6% | 2.1% |
| May 2026 | 54.2% | 39% | 4.9% | 1.9% |
| Jun 2026 | 54% | 39.1% | 5% | 1.9% |
| Jul 2026 | 53% | 38.4% | 6.5% | 2.1% |
| Aug 2026 | 60.3% | 30.3% | 7.3% | 2% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.3% | 84.8K | +19% | +7.3 points | |
| 2, held 2nd | 30.3% | 42.7K | -17.4% | -8.1 points | |
| 3, held 3rd | 7.3% | 10.3K | +17.9% | +0.8 points | |
| 4, held 4th | 2% | 2.9K | +0.7% | -0.1 points |
1.
Afterpay60.3%
held 1st · 84.8K estimated branded searches · +19% vs prior month · +7.3 points
2.
PayPal30.3%
held 2nd · 42.7K estimated branded searches · -17.4% vs prior month · -8.1 points
3.
Klarna7.3%
held 3rd · 10.3K estimated branded searches · +17.9% vs prior month · +0.8 points
4.
Laybuy2%
held 4th · 2.9K estimated branded searches · +0.7% vs prior month · -0.1 points
Compare search popularity between Afterpay and its closest rivals
How has branded search demand for Afterpay changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Afterpay in New Zealand fell from 108K to 84.8K.
- Across the 11 months ending August 2026, Afterpay’s estimated Share of Search among buy now pay later in new zealand in New Zealand decreased from 62.4% to 60.3%.
- Across the 11 months ending August 2026, Afterpay’s estimated Share of Search among buy now pay later in new zealand in New Zealand peaked at 62.4% in October 2025 and was lowest at 53% in July 2026.
How did search popularity change for New Zealand buy now pay later in new zealand in August 2026?
3 changes
In August 2026, Afterpay gained estimated Share of Search among buy now pay later in new zealand in New Zealand, from 53% to 60.3%.
In August 2026, Klarna gained estimated Share of Search among buy now pay later in new zealand in New Zealand, from 6.5% to 7.3%.
In August 2026, PayPal lost estimated Share of Search among buy now pay later in new zealand in New Zealand, from 38.4% to 30.3%.
How is Afterpay measured?
Brandwave collects information about searches that people make online using Afterpay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
20 branded search terms
- afterpay
- afterpay app
- afterpay card
- afterpay com
- afterpay in store
- afterpay new zealand
- afterpay nz
- afterpay nz stores
- afterpay online
- afterpay online shopping
- afterpay online stores
- afterpay plus
- afterpay shopping
- afterpay shops
- afterpay sites
- afterpay stores
- afterpay stores nz
- afterpay websites
- shop afterpay
- www afterpay
Who owns Afterpay?
Afterpay is owned by 
Block. Brandwave also tracks 
Square, owned by the same company, in New Zealand.
Do you work for Afterpay? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Afterpay your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.