Afterpay vs Laybuy:Which is more popular by branded search in New Zealand?
In August 2026, Afterpay had more branded searches than Laybuy among buy now pay later in new zealand in New Zealand. Afterpay was estimated to have 84.8K branded searches compared to Laybuy’s 2.9K, and held a 60.3% Share of Search versus Laybuy’s 2%.
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Which is more popular in search, Afterpay or Laybuy?
Compare buy now pay later services available to New Zealand shoppers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Afterpay, Laybuy. The figures are in the table below the chart.
View monthly share of search table
| Month | Afterpay | PayPal | Klarna | Laybuy |
|---|---|---|---|---|
| Oct 2025 | 62.4% | 30.9% | 5.1% | 1.7% |
| Nov 2025 | 61.9% | 31.4% | 5.1% | 1.7% |
| Dec 2025 | 58.5% | 35% | 4.9% | 1.7% |
| Jan 2026 | 57.6% | 35.7% | 5% | 1.7% |
| Feb 2026 | 54.6% | 38.7% | 4.9% | 1.8% |
| Mar 2026 | 58.4% | 34.4% | 5.3% | 1.9% |
| Apr 2026 | 54.4% | 38.9% | 4.6% | 2.1% |
| May 2026 | 54.2% | 39% | 4.9% | 1.9% |
| Jun 2026 | 54% | 39.1% | 5% | 1.9% |
| Jul 2026 | 53% | 38.4% | 6.5% | 2.1% |
| Aug 2026 | 60.3% | 30.3% | 7.3% | 2% |
| Sep 2026 | — | — | — | — |
How has the Afterpay and Laybuy comparison changed over the last 12 months?
3 findings
- Afterpay was ahead of Laybuy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Afterpay’s estimated Share of Search among buy now pay later in new zealand in New Zealand moved from 62.4% to 60.3%, and its estimated monthly branded searches moved from 108K to 84.8K.
- Across the 11 months ending August 2026, Laybuy’s estimated Share of Search among buy now pay later in new zealand in New Zealand moved from 1.7% to 2%, and its estimated monthly branded searches held steady at 2.9K.
How did search popularity change for New Zealand buy now pay later in new zealand in August 2026?
1 change
In August 2026, Afterpay gained estimated Share of Search among buy now pay later in new zealand in New Zealand, from 53% to 60.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Afterpay’s and Laybuy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Afterpay
20 branded search terms
- afterpay
- afterpay app
- afterpay card
- afterpay com
- afterpay in store
- afterpay new zealand
- afterpay nz
- afterpay nz stores
- afterpay online
- afterpay online shopping
- afterpay online stores
- afterpay plus
- afterpay shopping
- afterpay shops
- afterpay sites
- afterpay stores
- afterpay stores nz
- afterpay websites
- shop afterpay
- www afterpay
Laybuy
7 branded search terms
- laybuy
- laybuy app
- laybuy by klarna
- laybuy klarna
- laybuy nz
- laybuy shops
- laybuy stores nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.