Brandwave

Buy now pay later in new zealand in New Zealand:Which brands are most popular in search?

In August 2026, Afterpay was the most searched among buy now pay later in new zealand in New Zealand, with an estimated 84.8K branded searches and 60.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. Afterpay60.3%
  2. PayPal30.3%
  3. Klarna7.3%
  4. Laybuy2%

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Share of SearchLeaderboard

Compare buy now pay later services available to New Zealand shoppers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among buy now pay later in new zealand in New Zealand, by month

Share of Search by month for Afterpay, PayPal, Klarna, Laybuy. The figures are in the table below the chart.

View monthly share of search table
MonthAfterpayPayPalKlarnaLaybuy
Oct 202562.4%30.9%5.1%1.7%
Nov 202561.9%31.4%5.1%1.7%
Dec 202558.5%35%4.9%1.7%
Jan 202657.6%35.7%5%1.7%
Feb 202654.6%38.7%4.9%1.8%
Mar 202658.4%34.4%5.3%1.9%
Apr 202654.4%38.9%4.6%2.1%
May 202654.2%39%4.9%1.9%
Jun 202654%39.1%5%1.9%
Jul 202653%38.4%6.5%2.1%
Aug 202660.3%30.3%7.3%2%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Afterpay

    60.3%

    held 1st · 84.8K estimated branded searches · +19% vs prior month · +7.3 points

  2. 2.PayPal

    30.3%

    held 2nd · 42.7K estimated branded searches · -17.4% vs prior month · -8.1 points

  3. 3.Klarna

    7.3%

    held 3rd · 10.3K estimated branded searches · +17.9% vs prior month · +0.8 points

  4. 4.Laybuy

    2%

    held 4th · 2.9K estimated branded searches · +0.7% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among buy now pay later in new zealand in New Zealand?

In August 2026, Afterpay was the most searched among buy now pay later in new zealand in New Zealand, with an estimated 84.8K branded searches and 60.3% estimated Share of Search within this set. PayPal is in 2nd place, 30 percentage points behind at 30.3% Share of Search.

New Zealand buy now pay later in new zealand, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Afterpay62.4% → 60.3%62.4%Oct 202553%Jul 20261st
PayPal30.9% → 30.3%39.1%Jun 202630.3%Aug 20262nd
Klarna5.1% → 7.3%7.3%Aug 20264.6%Apr 20263rd
Laybuy1.7% → 2%2.1%Apr 20261.7%Oct 20254th

Each finding as a sentence

  • Across the 11 months ending August 2026, Afterpay’s estimated Share of Search among buy now pay later in new zealand in New Zealand decreased from 62.4% to 60.3%.
  • Across the 11 months ending August 2026, PayPal’s estimated Share of Search among buy now pay later in new zealand in New Zealand decreased from 30.9% to 30.3%.
  • Across the 11 months ending August 2026, Klarna’s estimated Share of Search among buy now pay later in new zealand in New Zealand increased from 5.1% to 7.3%.
  • Across the 11 months ending August 2026, Afterpay’s estimated Share of Search among buy now pay later in new zealand in New Zealand peaked at 62.4% in October 2025 and was lowest at 53% in July 2026.
  • Across the 11 months ending August 2026, PayPal’s estimated Share of Search among buy now pay later in new zealand in New Zealand peaked at 39.1% in June 2026 and was lowest at 30.3% in August 2026.
  • Across the 11 months ending August 2026, Klarna’s estimated Share of Search among buy now pay later in new zealand in New Zealand peaked at 7.3% in August 2026 and was lowest at 4.6% in April 2026.
  • Across the 11 months ending August 2026, Laybuy held steady: its estimated Share of Search among buy now pay later in new zealand in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand buy now pay later in new zealand in August 2026?

  1. In August 2026, Afterpay gained estimated Share of Search among buy now pay later in new zealand in New Zealand, from 53% to 60.3%.

  2. In August 2026, Klarna gained estimated Share of Search among buy now pay later in new zealand in New Zealand, from 6.5% to 7.3%.

  3. In August 2026, PayPal lost estimated Share of Search among buy now pay later in new zealand in New Zealand, from 38.4% to 30.3%.

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