How popular isLaybuy in search?
In August 2026, there were an estimated 2.9K branded searches for Laybuy in New Zealand which held steady over the last 11 months. Laybuy holds 2% estimated Share of Search among New Zealand buy now pay later in new zealand and is ranked 4th of 4 competitors for search popularity.
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Which buy now pay later in new zealand compete with Laybuy?
Share of Search by month for Afterpay, PayPal, Klarna, Laybuy. The figures are in the table below the chart.
View monthly share of search table
| Month | Afterpay | PayPal | Klarna | Laybuy |
|---|---|---|---|---|
| Oct 2025 | 62.4% | 30.9% | 5.1% | 1.7% |
| Nov 2025 | 61.9% | 31.4% | 5.1% | 1.7% |
| Dec 2025 | 58.5% | 35% | 4.9% | 1.7% |
| Jan 2026 | 57.6% | 35.7% | 5% | 1.7% |
| Feb 2026 | 54.6% | 38.7% | 4.9% | 1.8% |
| Mar 2026 | 58.4% | 34.4% | 5.3% | 1.9% |
| Apr 2026 | 54.4% | 38.9% | 4.6% | 2.1% |
| May 2026 | 54.2% | 39% | 4.9% | 1.9% |
| Jun 2026 | 54% | 39.1% | 5% | 1.9% |
| Jul 2026 | 53% | 38.4% | 6.5% | 2.1% |
| Aug 2026 | 60.3% | 30.3% | 7.3% | 2% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.3% | 84.8K | +19% | +7.3 points | |
| 2, held 2nd | 30.3% | 42.7K | -17.4% | -8.1 points | |
| 3, held 3rd | 7.3% | 10.3K | +17.9% | +0.8 points | |
| 4, held 4th | 2% | 2.9K | +0.7% | -0.1 points |
1.
Afterpay60.3%
held 1st · 84.8K estimated branded searches · +19% vs prior month · +7.3 points
2.
PayPal30.3%
held 2nd · 42.7K estimated branded searches · -17.4% vs prior month · -8.1 points
3.
Klarna7.3%
held 3rd · 10.3K estimated branded searches · +17.9% vs prior month · +0.8 points
4.
Laybuy2%
held 4th · 2.9K estimated branded searches · +0.7% vs prior month · -0.1 points
Compare search popularity between Laybuy and its closest rivals
How has branded search demand for Laybuy changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Laybuy in New Zealand held steady at 2.9K.
- Across the 11 months ending August 2026, Laybuy’s estimated Share of Search among buy now pay later in new zealand in New Zealand held steady, from 1.7% to 2%.
How did search popularity change for New Zealand buy now pay later in new zealand in August 2026?
3 changes
In August 2026, Afterpay gained estimated Share of Search among buy now pay later in new zealand in New Zealand, from 53% to 60.3%.
In August 2026, Klarna gained estimated Share of Search among buy now pay later in new zealand in New Zealand, from 6.5% to 7.3%.
In August 2026, PayPal lost estimated Share of Search among buy now pay later in new zealand in New Zealand, from 38.4% to 30.3%.
How is Laybuy measured?
Brandwave collects information about searches that people make online using Laybuy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- laybuy
- laybuy app
- laybuy by klarna
- laybuy klarna
- laybuy nz
- laybuy shops
- laybuy stores nz
Who owns Laybuy?
Laybuy is owned by Klarna. Brandwave also tracks Klarna, owned by the same company, in New Zealand.
Do you work for Laybuy? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Laybuy your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.