Square vs Verifone:Which is more popular?
In September 2026, Square had more branded searches than Verifone among POS terminal brands in New Zealand. Square had about 870 branded searches, while Verifone had 210. Square made up 7.3% of all POS terminal brand searches we track, and Verifone accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about POS terminal brands, Verifone appeared in four of the five answers and Square in two. Verifone was mentioned before Square in every answer.
Who do people search for more?
Square, about 4 searches for every 1 for Verifone
Who does AI mention more?
Verifone, mentioned in 4 of 5 answers, Square in 2
Who does AI recommend more?
Verifone, named ahead of Square in every answer
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Top POS terminal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Verifone was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Square was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Verifone was listed before Square in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Eftpos NZ4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Shift44 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Verifone4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Windcave3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Square2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lightspeed1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Adyen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about POS terminal brands
5 answers
Asked ChatGPT
“Which POS terminal brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best POS terminal brands in New Zealand?”
Asked ChatGPT
“What's the best POS terminal brand in New Zealand for counter payments?”
Searched Google, AI Overview
“best pos terminal”
Searched Google, AI Overview
“eftpos terminal nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Square or Verifone more popular in search?
This chart shows how often people search Google for Square and Verifone by name. Each line represents a brand's share of searches for all seven POS terminal brands we track, month by month, from searches in New Zealand.
Share of searches by month for Square, Verifone. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lightspeed | Windcave | Eftpos NZ | Shift4 | Square | Adyen | Verifone |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.4% | 36.7% | 15.7% | 1.2% | 4.7% | 2.6% | 1.7% |
| Nov 2025 | 35.2% | 31.8% | 20.9% | 2.3% | 4.8% | 2.8% | 2.3% |
| Dec 2025 | 33.3% | 38.8% | 17.1% | 1.2% | 4.6% | 2.8% | 2.2% |
| Jan 2026 | 33.5% | 36% | 18.6% | 1.1% | 6.2% | 2.6% | 2.1% |
| Feb 2026 | 33.9% | 33.3% | 17.4% | 3.6% | 7% | 2.9% | 1.9% |
| Mar 2026 | 33.3% | 26.7% | 17.6% | 11.7% | 6.8% | 2.3% | 1.5% |
| Apr 2026 | 35.3% | 27.5% | 14.2% | 11.9% | 7.1% | 2.4% | 1.6% |
| May 2026 | 32.9% | 28.6% | 14.7% | 10.1% | 9.5% | 2.5% | 1.6% |
| Jun 2026 | 32.9% | 28.1% | 14.7% | 10% | 10.5% | 2.5% | 1.3% |
| Jul 2026 | 30.8% | 29.9% | 15.7% | 10.7% | 8.9% | 2.1% | 1.7% |
| Aug 2026 | 31.2% | 30.2% | 15.8% | 10.8% | 8.3% | 2.2% | 1.4% |
| Sep 2026 | 31.4% | 30.5% | 16% | 10.9% | 7.3% | 2.2% | 1.8% |
How has the Square and Verifone comparison changed over the last 12 months?
3 findings
- Square was ahead of Verifone in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Square’s share of searches among POS terminal brands in New Zealand moved from 4.7% to 7.3%, and its estimated monthly branded searches moved from 570 to 870.
- Across the 12 months ending September 2026, Verifone’s share of searches among POS terminal brands in New Zealand moved from 1.7% to 1.8%, and its estimated monthly branded searches held steady at 210.
How did search popularity change for New Zealand POS terminal brands in September 2026?
1 change
In September 2026, Square lost share of searches among POS terminal brands in New Zealand, from 8.3% to 7.3%.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Square’s and Verifone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among POS terminal brands
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