Brandwave

Shopify POS vs Square:Which is more popular by branded search in New Zealand?

In August 2026, Square had more branded searches than Shopify POS among POS systems in New Zealand. Square was estimated to have 51.6K branded searches compared to Shopify POS’s 400, and held an 88.6% Share of Search versus Shopify POS’s 0.69%.

Share of Search among POS systems in New Zealand in August 2026Which is more popular in search, Shopify POS or Square?
Shopify POS0.69%400 searches
vs
Square88.6%51.6K searches

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Which is more popular in search, Shopify POS or Square?

Compare the point-of-sale systems New Zealand retailers and hospitality venues use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Shopify POS and Square among POS systems in New Zealand, by month

Share of Search by month for Square, Shopify POS. The figures are in the table below the chart.

View monthly share of search table
MonthSquareLightspeedBustleShopify POSKountaHike POS
Oct 202583.4%9.9%4.7%1.1%0.82%0.08%
Nov 202583.6%8.8%5.6%1.1%0.82%0.08%
Dec 202586.2%7.1%4.8%1.1%0.85%0.04%
Jan 202685.8%7.6%4.5%1.3%0.72%0.04%
Feb 202685.1%8.2%4.4%1.6%0.57%0.1%
Mar 202685.6%8.3%3.8%1.6%0.57%0.07%
Apr 202684%10.1%3.7%1.3%0.69%0.1%
May 202684.8%9.1%3.8%1.6%0.69%0.06%
Jun 202685.7%9%3.2%1.2%0.83%0.08%
Jul 202686.9%8.2%3%1.1%0.71%0.1%
Aug 202688.6%7%3%0.69%0.58%0.09%
Sep 2026——————

How has the Shopify POS and Square comparison changed over the last 12 months?

  • Square was ahead of Shopify POS in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Shopify POS’s estimated Share of Search among POS systems in New Zealand moved from 1.1% to 0.69%, and its estimated monthly branded searches moved from 540 to 400.
  • Across the 11 months ending August 2026, Square’s estimated Share of Search among POS systems in New Zealand moved from 83.4% to 88.6%, and its estimated monthly branded searches moved from 41.9K to 51.6K.

How did search popularity change for New Zealand POS systems in August 2026?

  1. In August 2026, Square gained estimated Share of Search among POS systems in New Zealand, from 86.9% to 88.6%.

  2. Shopify POS’s estimated Share of Search among POS systems in New Zealand has lost ground for 3 months in a row, from 1.6% to 0.69% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Shopify POS’s and Square’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Shopify POS

10 branded search terms

  • shopify pos app
  • shopify pos fee
  • shopify pos hardware
  • shopify pos new zealand
  • shopify pos nz
  • shopify pos online
  • shopify pos payments
  • shopify pos pro
  • shopify pos system
  • shopifypos

Square

21 branded search terms

  • square
  • square appointments
  • square eftpos
  • square it
  • square near me
  • square nz
  • square online
  • square payment gateway
  • square payments
  • square pos
  • square pos system
  • square reader
  • square restaurant
  • square space costs
  • square space examples
  • square space price
  • square space site
  • square space website builder
  • square space website design
  • square terminal
  • squareup com

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.