Fresha vs Square:Which is more popular?
In September 2026, Fresha had more branded searches than Square among salon and clinic booking software in New Zealand. Fresha had about 4,660 branded searches, while Square had 90. Fresha made up 36.9% of all salon and clinic booking software searches we track, and Square accounted for 0.71%. When we asked ChatGPT and Google AI Overviews about salon and clinic booking software, Fresha appeared in four of the five answers and Square in two. Fresha was mentioned before Square in every answer.
Who do people search for more?
Fresha, about 52 searches for every 1 for Square
Who does AI mention more?
Fresha, mentioned in 4 of 5 answers, Square in 2
Who does AI recommend more?
Fresha, named ahead of Square in every answer
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Top salon and clinic booking software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fresha was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Square was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fresha was listed before Square in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fresha4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Timely4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kitomba3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cliniko2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Square2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Phorest2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gensolve1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mindbody0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about salon and clinic booking software
5 answers
Asked ChatGPT
“Which salon or clinic booking platform should I use in New Zealand?”
Asked ChatGPT
“What are the best salon and clinic booking platforms in New Zealand?”
Asked ChatGPT
“What's the best salon or clinic booking platform in New Zealand for a salon or clinic?”
Searched Google, AI Overview
“client management software”
Searched Google, AI Overview
“salon booking software nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fresha or Square more popular in search?
This chart shows how often people search Google for Fresha and Square by name. Each line represents a brand's share of searches for all eight salon and clinic booking software we track, month by month, from searches in New Zealand.
Share of searches by month for Fresha, Square. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fresha | Kitomba | Cliniko | Mindbody | Gensolve | Timely | Square | Phorest |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.6% | 30.4% | 14.7% | 12.2% | 5.1% | 6.8% | 0.68% | 0.46% |
| Nov 2025 | 32.2% | 26.3% | 16.3% | 12.8% | 5.1% | 6.2% | 0.59% | 0.42% |
| Dec 2025 | 34.9% | 31% | 12% | 11.2% | 4.5% | 5.6% | 0.46% | 0.27% |
| Jan 2026 | 35.9% | 24.1% | 15% | 12.4% | 5.7% | 5.7% | 0.85% | 0.31% |
| Feb 2026 | 31.3% | 28.1% | 15.9% | 12.4% | 6.1% | 5.1% | 0.74% | 0.33% |
| Mar 2026 | 34.3% | 28.1% | 14.2% | 10.3% | 6.6% | 5.5% | 0.81% | 0.22% |
| Apr 2026 | 31% | 27.7% | 15.8% | 13.5% | 6% | 5% | 0.73% | 0.32% |
| May 2026 | 33.4% | 29.5% | 13.7% | 10.7% | 6.4% | 5.4% | 0.64% | 0.14% |
| Jun 2026 | 32.8% | 30.1% | 13.6% | 11.2% | 6.3% | 5.2% | 0.63% | 0.28% |
| Jul 2026 | 35.5% | 30.6% | 12.4% | 10.4% | 5.6% | 4.6% | 0.68% | 0.23% |
| Aug 2026 | 37.1% | 27.5% | 12.4% | 9.9% | 6.8% | 5.5% | 0.53% | 0.23% |
| Sep 2026 | 36.9% | 27.3% | 13% | 10.4% | 5.9% | 5.7% | 0.71% | 0.24% |
How has the Fresha and Square comparison changed over the last 12 months?
3 findings
- Fresha was ahead of Square in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fresha’s share of searches among salon and clinic booking software in New Zealand moved from 29.6% to 36.9%, and its estimated monthly branded searches moved from 3.9K to 4.7K.
- Across the 12 months ending September 2026, Square’s share of searches among salon and clinic booking software in New Zealand moved from 0.68% to 0.71%, and its estimated monthly branded searches held steady at 90.
How did search popularity change for New Zealand salon and clinic booking software in September 2026?
1 change
Estimated monthly branded searches for Fresha in New Zealand rose 19.5% over 12 measured months, from 3.9K to 4.7K in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Fresha’s and Square’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among salon and clinic booking software
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