Brandwave

How popular isFresha?

In September 2026, people searched for Fresha by name about 4,660 times in New Zealand, a 19.5% increase from the previous year. These searches made up 36.9% of all New Zealand salon and clinic booking software searches, placing Fresha first out of eight brands. When we asked both ChatGPT and Google AI Overviews about salon and clinic booking software, Fresha appeared in four of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Fresha is the most searched of 8 competitors and the second most recommended in AI answers.

  1. FreshaShare of searches 36.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. KitombaShare of searches 27.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. ClinikoShare of searches 13%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. MindbodyShare of searches 10.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. GensolveShare of searches 5.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

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Top salon and clinic booking software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fresha was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fresha is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Timely1st
  2. Fresha2nd
  3. Kitomba3rd
  4. Cliniko4th
  5. Square5th
  6. Phorest6th
  7. Gensolve7th
  8. Mindbody–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fresha4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Timely4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kitomba3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cliniko2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Square2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Phorest2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gensolve1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mindbody0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about salon and clinic booking software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which salon and clinic booking software compete with Fresha?

Fresha against salon and clinic booking software in New Zealand, by month

Share of searches by month for Fresha, Kitomba, Cliniko, Mindbody, Gensolve, Timely. The figures are in the table below the chart.

View monthly share of searches table
MonthFreshaKitombaClinikoMindbodyGensolveTimelySquarePhorest
Oct 202529.6%30.4%14.7%12.2%5.1%6.8%0.68%0.46%
Nov 202532.2%26.3%16.3%12.8%5.1%6.2%0.59%0.42%
Dec 202534.9%31%12%11.2%4.5%5.6%0.46%0.27%
Jan 202635.9%24.1%15%12.4%5.7%5.7%0.85%0.31%
Feb 202631.3%28.1%15.9%12.4%6.1%5.1%0.74%0.33%
Mar 202634.3%28.1%14.2%10.3%6.6%5.5%0.81%0.22%
Apr 202631%27.7%15.8%13.5%6%5%0.73%0.32%
May 202633.4%29.5%13.7%10.7%6.4%5.4%0.64%0.14%
Jun 202632.8%30.1%13.6%11.2%6.3%5.2%0.63%0.28%
Jul 202635.5%30.6%12.4%10.4%5.6%4.6%0.68%0.23%
Aug 202637.1%27.5%12.4%9.9%6.8%5.5%0.53%0.23%
Sep 202636.9%27.3%13%10.4%5.9%5.7%0.71%0.24%

  1. 1.Fresha

    36.9%

    Held 1st. 4.7K estimated branded searches, -4.5% vs prior month. Share -0.2 points.

  2. 2.Kitomba

    27.3%

    Held 2nd. 3.5K estimated branded searches, -4.7% vs prior month. Share -0.2 points.

  3. 3.Cliniko

    13%

    Held 3rd. 1.6K estimated branded searches, +0.61% vs prior month. Share +0.6 points.

  4. 4.Mindbody

    10.4%

    Held 4th. 1.3K estimated branded searches, +0.77% vs prior month. Share +0.5 points.

  5. 5.Gensolve

    5.9%

    Held 5th. 740 estimated branded searches, -17.8% vs prior month. Share -1 points.

  6. 6.Timely

    5.7%

    Held 6th. 720 estimated branded searches, -1.4% vs prior month. Share +0.1 points.

  7. 7.Square

    0.71%

    Held 7th. 90 estimated branded searches, +28.6% vs prior month. Share +0.2 points.

  8. 8.Phorest

    0.24%

    Held 8th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Fresha and its closest rivals

Every comparison with Fresha

12 comparisons

How has branded search demand for Fresha changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fresha in New Zealand rose from 3.9K to 4.7K.
  • Across the 12 months ending September 2026, Fresha’s share of searches among salon and clinic booking software in New Zealand increased from 29.6% to 36.9%.
  • Across the 12 months ending September 2026, Fresha’s share of searches among salon and clinic booking software in New Zealand peaked at 37.1% in August 2026 and was lowest at 29.6% in October 2025.
  • Across the 12 months ending September 2026, Fresha rose from 2nd to 1st among salon and clinic booking software in New Zealand.

How did search popularity change for New Zealand salon and clinic booking software in September 2026?

6 changes

  1. In September 2026, Cliniko gained share of searches among salon and clinic booking software in New Zealand, from 12.4% to 13%.

  2. In September 2026, Gensolve lost share of searches among salon and clinic booking software in New Zealand, from 6.8% to 5.9%.

  3. Estimated monthly branded searches for Fresha in New Zealand rose 19.5% over 12 measured months, from 3.9K to 4.7K in September 2026.

  4. Estimated monthly branded searches for Phorest in New Zealand fell 50% over 12 measured months, from 60 to 30 in September 2026.

  5. Estimated monthly branded searches for Timely in New Zealand fell 20% over 12 measured months, from 900 to 720 in September 2026.

  6. Estimated monthly branded searches for Mindbody in New Zealand fell 18.6% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are Fresha’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Fresha’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fresha
  • fresha app
  • fresha booking
  • fresha booking system
  • fresha foods
  • fresha software

Do you work for Fresha? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Fresha compete?

Fresha is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Salon and clinic booking software1st of 836.9%Shown above
Appointment booking platforms1st of 941.6%Show ranking
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Is Fresha your brand?

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