Cal.com vs Fresha:Which is more popular?
In September 2026, Fresha had more branded searches than Cal.com among appointment booking platforms in New Zealand. Fresha had about 4,510 branded searches, while Cal.com had 60. Fresha made up 41.6% of all appointment booking platform searches we track, and Cal.com accounted for 0.55%. When we asked ChatGPT and Google AI Overviews about appointment booking platforms, Fresha appeared in all five answers and Cal.com in none.
Who do people search for more?
Fresha, about 75 searches for every 1 for Cal.com
Who does AI mention more?
Fresha, mentioned in every answer we collected
Who does AI recommend more?
Fresha, the only one of the two named
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Top appointment booking platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fresha appeared in all five answers. Cal.com did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Timely1st- Fresha2nd
Cliniko3rd
Calendly4th
Setmore5th
YouCanBookMe6th
SimplyBook.me7th
Acuity Scheduling–
Cal.com–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fresha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Timely5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cliniko4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Setmore3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SimplyBook.me3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Calendly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- YouCanBookMe1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Acuity Scheduling0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cal.com0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about appointment booking platforms
5 answers
Asked ChatGPT
“Which appointment booking platform should I use in New Zealand?”
Asked ChatGPT
“What are the best appointment booking platforms in New Zealand?”
Asked ChatGPT
“What's the best appointment booking platform in New Zealand for client appointments?”
Searched Google, AI Overview
“appointment booking software”
Searched Google, AI Overview
“booking software nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Cal.com or Fresha more popular in search?
This chart shows how often people search Google for Cal.com and Fresha by name. Each line represents a brand's share of searches for all nine appointment booking platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Fresha, Cal.com. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fresha | Calendly | Cliniko | Timely | Acuity Scheduling | Setmore | SimplyBook.me | Cal.com | YouCanBookMe |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.1% | 31.7% | 16.7% | 6.3% | 5.3% | 4.2% | 1.8% | 0.7% | 1.1% |
| Nov 2025 | 34.7% | 27.8% | 18.2% | 5.6% | 5.7% | 4.6% | 2% | 0.38% | 0.96% |
| Dec 2025 | 43% | 22.4% | 15.3% | 5.7% | 5.8% | 4.6% | 1.7% | 0.47% | 1.1% |
| Jan 2026 | 39.2% | 25.6% | 16.8% | 5.2% | 5.3% | 4.2% | 2.3% | 0.35% | 0.97% |
| Feb 2026 | 35.7% | 28.4% | 18.6% | 4.7% | 4.8% | 4.7% | 1.7% | 0.59% | 0.88% |
| Mar 2026 | 37.1% | 30.1% | 15.9% | 4.9% | 4.1% | 4.9% | 1.4% | 0.5% | 1% |
| Apr 2026 | 35.4% | 28.2% | 18.5% | 4.7% | 4.8% | 4.7% | 1.7% | 0.88% | 1.3% |
| May 2026 | 39.6% | 25.7% | 16.8% | 5.2% | 4.3% | 5.2% | 1.5% | 0.8% | 0.71% |
| Jun 2026 | 40.2% | 26% | 17% | 5.3% | 4.4% | 4.3% | 1.5% | 0.54% | 0.81% |
| Jul 2026 | 42.3% | 27.3% | 15.1% | 4.5% | 4.6% | 3.7% | 1.3% | 0.57% | 0.57% |
| Aug 2026 | 42.6% | 26.5% | 14.6% | 5.4% | 3.7% | 4.4% | 1.6% | 0.55% | 0.64% |
| Sep 2026 | 41.6% | 26.8% | 14.8% | 5.4% | 4.5% | 4.4% | 1.6% | 0.55% | 0.37% |
How has the Cal.com and Fresha comparison changed over the last 12 months?
3 findings
- Fresha was ahead of Cal.com in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cal.com’s share of searches among appointment booking platforms in New Zealand moved from 0.7% to 0.55%, and its estimated monthly branded searches moved from 80 to 60.
- Across the 12 months ending September 2026, Fresha’s share of searches among appointment booking platforms in New Zealand moved from 32.1% to 41.6%, and its estimated monthly branded searches moved from 3.6K to 4.5K.
How did search popularity change for New Zealand appointment booking platforms in September 2026?
2 changes
In September 2026, Fresha lost share of searches among appointment booking platforms in New Zealand, from 42.6% to 41.6%.
In September 2026, Cal.com rose from 9th to 8th among appointment booking platforms in New Zealand.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Cal.com’s and Fresha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among appointment booking platforms
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