Fresha vs Timely:Which is more popular?
In September 2026, Fresha had more branded searches than Timely among appointment booking platforms in New Zealand. Fresha had about 4,510 branded searches, while Timely had 590. Fresha made up 41.6% of all appointment booking platform searches we track, and Timely accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about appointment booking platforms, both Fresha and Timely appeared in all five answers. Timely was mentioned before Fresha in every answer.
Who do people search for more?
Fresha, about 8 searches for every 1 for Timely
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Timely, named ahead of Fresha in every answer
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Top appointment booking platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Fresha and Timely showed up in all five answers. Timely was listed before Fresha in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Timely1st
- Fresha2nd
Cliniko3rd
Calendly4th
Setmore5th
YouCanBookMe6th
SimplyBook.me7th
Acuity Scheduling–
Cal.com–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fresha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Timely5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cliniko4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Setmore3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SimplyBook.me3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Calendly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- YouCanBookMe1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Acuity Scheduling0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cal.com0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about appointment booking platforms
5 answers
Asked ChatGPT
“Which appointment booking platform should I use in New Zealand?”
Asked ChatGPT
“What are the best appointment booking platforms in New Zealand?”
Asked ChatGPT
“What's the best appointment booking platform in New Zealand for client appointments?”
Searched Google, AI Overview
“appointment booking software”
Searched Google, AI Overview
“booking software nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Fresha or Timely more popular in search?
This chart shows how often people search Google for Fresha and Timely by name. Each line represents a brand's share of searches for all nine appointment booking platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Fresha, Timely. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fresha | Calendly | Cliniko | Timely | Acuity Scheduling | Setmore | SimplyBook.me | Cal.com | YouCanBookMe |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.1% | 31.7% | 16.7% | 6.3% | 5.3% | 4.2% | 1.8% | 0.7% | 1.1% |
| Nov 2025 | 34.7% | 27.8% | 18.2% | 5.6% | 5.7% | 4.6% | 2% | 0.38% | 0.96% |
| Dec 2025 | 43% | 22.4% | 15.3% | 5.7% | 5.8% | 4.6% | 1.7% | 0.47% | 1.1% |
| Jan 2026 | 39.2% | 25.6% | 16.8% | 5.2% | 5.3% | 4.2% | 2.3% | 0.35% | 0.97% |
| Feb 2026 | 35.7% | 28.4% | 18.6% | 4.7% | 4.8% | 4.7% | 1.7% | 0.59% | 0.88% |
| Mar 2026 | 37.1% | 30.1% | 15.9% | 4.9% | 4.1% | 4.9% | 1.4% | 0.5% | 1% |
| Apr 2026 | 35.4% | 28.2% | 18.5% | 4.7% | 4.8% | 4.7% | 1.7% | 0.88% | 1.3% |
| May 2026 | 39.6% | 25.7% | 16.8% | 5.2% | 4.3% | 5.2% | 1.5% | 0.8% | 0.71% |
| Jun 2026 | 40.2% | 26% | 17% | 5.3% | 4.4% | 4.3% | 1.5% | 0.54% | 0.81% |
| Jul 2026 | 42.3% | 27.3% | 15.1% | 4.5% | 4.6% | 3.7% | 1.3% | 0.57% | 0.57% |
| Aug 2026 | 42.6% | 26.5% | 14.6% | 5.4% | 3.7% | 4.4% | 1.6% | 0.55% | 0.64% |
| Sep 2026 | 41.6% | 26.8% | 14.8% | 5.4% | 4.5% | 4.4% | 1.6% | 0.55% | 0.37% |
How has the Fresha and Timely comparison changed over the last 12 months?
3 findings
- Fresha was ahead of Timely in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fresha’s share of searches among appointment booking platforms in New Zealand moved from 32.1% to 41.6%, and its estimated monthly branded searches moved from 3.6K to 4.5K.
- Across the 12 months ending September 2026, Timely’s share of searches among appointment booking platforms in New Zealand moved from 6.3% to 5.4%, and its estimated monthly branded searches moved from 720 to 590.
How did search popularity change for New Zealand appointment booking platforms in September 2026?
2 changes
In September 2026, Fresha lost share of searches among appointment booking platforms in New Zealand, from 42.6% to 41.6%.
Estimated monthly branded searches for Timely in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Fresha’s and Timely’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among appointment booking platforms
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