Brandwave

How popular isFresha?

In September 2026, people searched for Fresha by name about 4,660 times in New Zealand, a 19.5% increase from the previous year. These searches made up 41.6% of all New Zealand appointment booking platform searches, placing Fresha first out of nine platforms. When we asked both ChatGPT and Google AI Overviews about appointment booking platforms, Fresha appeared in all answers and was the second most recommended of the nine.

Search and AI answers in September 2026

Fresha is the most searched of 9 competitors and the second most recommended in AI answers.

  1. FreshaShare of searches 41.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. CalendlyShare of searches 26.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. ClinikoShare of searches 14.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. TimelyShare of searches 5.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. Acuity SchedulingShare of searches 4.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top appointment booking platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fresha appeared in all five answers. Fresha is the second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Timely1st
  2. Fresha2nd
  3. Cliniko3rd
  4. Calendly4th
  5. Setmore5th
  6. YouCanBookMe6th
  7. SimplyBook.me7th
  8. Acuity Scheduling–
  9. Cal.com–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fresha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Timely5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cliniko4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Setmore3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SimplyBook.me3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Calendly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • YouCanBookMe1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Acuity Scheduling0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cal.com0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about appointment booking platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which appointment booking platforms compete with Fresha?

Fresha against appointment booking platforms in New Zealand, by month

Share of searches by month for Fresha, Calendly, Cliniko, Timely, Acuity Scheduling, Setmore. The figures are in the table below the chart.

View monthly share of searches table
MonthFreshaCalendlyClinikoTimelyAcuity SchedulingSetmoreSimplyBook.meCal.comYouCanBookMe
Oct 202532.1%31.7%16.7%6.3%5.3%4.2%1.8%0.7%1.1%
Nov 202534.7%27.8%18.2%5.6%5.7%4.6%2%0.38%0.96%
Dec 202543%22.4%15.3%5.7%5.8%4.6%1.7%0.47%1.1%
Jan 202639.2%25.6%16.8%5.2%5.3%4.2%2.3%0.35%0.97%
Feb 202635.7%28.4%18.6%4.7%4.8%4.7%1.7%0.59%0.88%
Mar 202637.1%30.1%15.9%4.9%4.1%4.9%1.4%0.5%1%
Apr 202635.4%28.2%18.5%4.7%4.8%4.7%1.7%0.88%1.3%
May 202639.6%25.7%16.8%5.2%4.3%5.2%1.5%0.8%0.71%
Jun 202640.2%26%17%5.3%4.4%4.3%1.5%0.54%0.81%
Jul 202642.3%27.3%15.1%4.5%4.6%3.7%1.3%0.57%0.57%
Aug 202642.6%26.5%14.6%5.4%3.7%4.4%1.6%0.55%0.64%
Sep 202641.6%26.8%14.8%5.4%4.5%4.4%1.6%0.55%0.37%

  1. 1.Fresha

    41.6%

    Held 1st. 4.5K estimated branded searches, -3.2% vs prior month. Share -1 points.

  2. 2.Calendly

    26.8%

    Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Cliniko

    14.8%

    Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Timely

    5.4%

    Held 4th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Acuity Scheduling

    4.5%

    Moved from 6th to 5th. 490 estimated branded searches, +22.5% vs prior month. Share +0.9 points.

  6. 6.Setmore

    4.4%

    Moved from 5th to 6th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.SimplyBook.me

    1.6%

    Held 7th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Cal.com

    0.55%

    Moved from 9th to 8th. 60 estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.YouCanBookMe

    0.37%

    Moved from 8th to 9th. 40 estimated branded searches, -42.9% vs prior month. Share -0.3 points.

Compare popularity between Fresha and its closest rivals

Every comparison with Fresha

12 comparisons

How has branded search demand for Fresha changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fresha in New Zealand rose from 3.9K to 4.7K.
  • Across the 12 months ending September 2026, Fresha’s share of searches among appointment booking platforms in New Zealand increased from 32.1% to 41.6%.
  • Across the 12 months ending September 2026, Fresha’s share of searches among appointment booking platforms in New Zealand peaked at 43% in December 2025 and was lowest at 32.1% in October 2025.

How did search popularity change for New Zealand appointment booking platforms in September 2026?

6 changes

  1. In September 2026, Acuity Scheduling overtook Setmore to rank 5th among appointment booking platforms in New Zealand, with 4.5% of the searches.

  2. In September 2026, Fresha lost share of searches among appointment booking platforms in New Zealand, from 42.6% to 41.6%.

  3. In September 2026, Cal.com rose from 9th to 8th among appointment booking platforms in New Zealand.

  4. In September 2026, YouCanBookMe fell from 8th to 9th among appointment booking platforms in New Zealand.

  5. Estimated monthly branded searches for Calendly in New Zealand fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

  6. Estimated monthly branded searches for SimplyBook.me in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.

How are Fresha’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Fresha’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fresha
  • fresha app
  • fresha booking
  • fresha booking system
  • fresha foods
  • fresha software

Do you work for Fresha? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Fresha compete?

Fresha is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Salon and clinic booking software1st of 836.9%Show ranking
Appointment booking platforms1st of 941.6%Shown above
Creator with pink hair and a pink jacket

Is Fresha your brand?

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