Fresha vs Kitomba:Which is more popular by branded search in New Zealand?
In August 2026, Fresha had more branded searches than Kitomba among salon and clinic booking software in New Zealand. Fresha was estimated to have 5.4K branded searches compared to Kitomba’s 3.4K, and held a 39.1% Share of Search versus Kitomba’s 25.1%.
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Which is more popular in search, Fresha or Kitomba?
Compare the booking and client management software New Zealand salons, spas and clinics use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fresha, Kitomba. The figures are in the table below the chart.
View monthly share of search table
| Month | Fresha | Kitomba | Cliniko | Mindbody | Gensolve | Timely | Phorest |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.6% | 29% | 14.9% | 12.4% | 5.3% | 6.4% | 0.43% |
| Nov 2025 | 33% | 27% | 15.8% | 12.7% | 5.3% | 5.7% | 0.39% |
| Dec 2025 | 36.3% | 30.4% | 12.2% | 11.2% | 4.5% | 5.1% | 0.25% |
| Jan 2026 | 36.6% | 24.9% | 14.8% | 12.5% | 5.7% | 5.2% | 0.28% |
| Feb 2026 | 32.2% | 28% | 16% | 12.5% | 6.3% | 4.7% | 0.31% |
| Mar 2026 | 35.1% | 27.4% | 14.8% | 10.5% | 6.9% | 5.2% | 0.21% |
| Apr 2026 | 31.2% | 28.9% | 15.6% | 13.2% | 6.1% | 4.6% | 0.37% |
| May 2026 | 34.7% | 28.2% | 14% | 11% | 6.7% | 5.2% | 0.14% |
| Jun 2026 | 34.2% | 28.8% | 13.9% | 11.4% | 6.5% | 4.9% | 0.27% |
| Jul 2026 | 37.3% | 28.1% | 13.3% | 10.6% | 6.1% | 4.4% | 0.22% |
| Aug 2026 | 39.1% | 25.1% | 13% | 10% | 7.3% | 5.3% | 0.22% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Fresha and Kitomba comparison changed over the last 12 months?
3 findings
- Fresha was ahead of Kitomba in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fresha’s estimated Share of Search among salon and clinic booking software in New Zealand moved from 31.6% to 39.1%, and its estimated monthly branded searches moved from 4.4K to 5.4K.
- Across the 11 months ending August 2026, Kitomba’s estimated Share of Search among salon and clinic booking software in New Zealand moved from 29% to 25.1%, and its estimated monthly branded searches moved from 4.1K to 3.4K.
How did search popularity change for New Zealand salon and clinic booking software in August 2026?
2 changes
In August 2026, Fresha gained estimated Share of Search among salon and clinic booking software in New Zealand, from 37.3% to 39.1%.
In August 2026, Kitomba lost estimated Share of Search among salon and clinic booking software in New Zealand, from 28.1% to 25.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Fresha’s and Kitomba’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fresha
10 branded search terms
- fresha
- fresha app
- fresha booking
- fresha booking system
- fresha com
- fresha foods
- fresha near me
- fresha nz
- fresha online
- fresha software
Kitomba
11 branded search terms
- kitomba
- kitomba 1
- kitomba app
- kitomba booking
- kitomba com
- kitomba near me
- kitomba new zealand
- kitomba nz
- kitomba one
- kitomba online
- kitomba software
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.