Brandwave

How popular isSimplyBook.me?

In September 2026, people searched for SimplyBook.me by name about 170 times in New Zealand, a 19% decrease from the previous year. These searches made up 1.6% of all New Zealand appointment booking platform searches, placing SimplyBook.me seventh out of nine platforms. When we asked both ChatGPT and Google AI Overviews about appointment booking platforms, SimplyBook.me appeared in three of the five answers and was the seventh most recommended of the nine.

Search and AI answers in September 2026

SimplyBook.me is the seventh most searched of 9 competitors and the seventh most recommended in AI answers.

  1. FreshaShare of searches 41.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. CalendlyShare of searches 26.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. ClinikoShare of searches 14.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. TimelyShare of searches 5.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. SimplyBook.meShare of searches 1.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th

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Top appointment booking platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SimplyBook.me was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. SimplyBook.me is the seventh most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Timely1st
  2. Fresha2nd
  3. Cliniko3rd
  4. Calendly4th
  5. Setmore5th
  6. YouCanBookMe6th
  7. SimplyBook.me7th
  8. Acuity Scheduling–
  9. Cal.com–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fresha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Timely5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cliniko4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Setmore3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SimplyBook.me3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Calendly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • YouCanBookMe1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Acuity Scheduling0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cal.com0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about appointment booking platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which appointment booking platforms compete with SimplyBook.me?

SimplyBook.me against appointment booking platforms in New Zealand, by month

Share of searches by month for Fresha, Calendly, Cliniko, Timely, Acuity Scheduling, Setmore, SimplyBook.me. The figures are in the table below the chart.

View monthly share of searches table
MonthFreshaCalendlyClinikoTimelyAcuity SchedulingSetmoreSimplyBook.meCal.comYouCanBookMe
Oct 202532.1%31.7%16.7%6.3%5.3%4.2%1.8%0.7%1.1%
Nov 202534.7%27.8%18.2%5.6%5.7%4.6%2%0.38%0.96%
Dec 202543%22.4%15.3%5.7%5.8%4.6%1.7%0.47%1.1%
Jan 202639.2%25.6%16.8%5.2%5.3%4.2%2.3%0.35%0.97%
Feb 202635.7%28.4%18.6%4.7%4.8%4.7%1.7%0.59%0.88%
Mar 202637.1%30.1%15.9%4.9%4.1%4.9%1.4%0.5%1%
Apr 202635.4%28.2%18.5%4.7%4.8%4.7%1.7%0.88%1.3%
May 202639.6%25.7%16.8%5.2%4.3%5.2%1.5%0.8%0.71%
Jun 202640.2%26%17%5.3%4.4%4.3%1.5%0.54%0.81%
Jul 202642.3%27.3%15.1%4.5%4.6%3.7%1.3%0.57%0.57%
Aug 202642.6%26.5%14.6%5.4%3.7%4.4%1.6%0.55%0.64%
Sep 202641.6%26.8%14.8%5.4%4.5%4.4%1.6%0.55%0.37%

  1. 1.Fresha

    41.6%

    Held 1st. 4.5K estimated branded searches, -3.2% vs prior month. Share -1 points.

  2. 2.Calendly

    26.8%

    Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Cliniko

    14.8%

    Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Timely

    5.4%

    Held 4th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Acuity Scheduling

    4.5%

    Moved from 6th to 5th. 490 estimated branded searches, +22.5% vs prior month. Share +0.9 points.

  6. 6.Setmore

    4.4%

    Moved from 5th to 6th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.SimplyBook.me

    1.6%

    Held 7th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Cal.com

    0.55%

    Moved from 9th to 8th. 60 estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.YouCanBookMe

    0.37%

    Moved from 8th to 9th. 40 estimated branded searches, -42.9% vs prior month. Share -0.3 points.

Compare popularity between SimplyBook.me and its closest rivals

Every comparison with SimplyBook.me

8 comparisons

How has branded search demand for SimplyBook.me changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for SimplyBook.me in New Zealand fell from 210 to 170.
  • Across the 12 months ending September 2026, SimplyBook.me’s share of searches among appointment booking platforms in New Zealand held steady, from 1.8% to 1.6%.

How did search popularity change for New Zealand appointment booking platforms in September 2026?

6 changes

  1. In September 2026, Acuity Scheduling overtook Setmore to rank 5th among appointment booking platforms in New Zealand, with 4.5% of the searches.

  2. In September 2026, Fresha lost share of searches among appointment booking platforms in New Zealand, from 42.6% to 41.6%.

  3. In September 2026, Cal.com rose from 9th to 8th among appointment booking platforms in New Zealand.

  4. In September 2026, YouCanBookMe fell from 8th to 9th among appointment booking platforms in New Zealand.

  5. Estimated monthly branded searches for Calendly in New Zealand fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

  6. Estimated monthly branded searches for SimplyBook.me in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.

How are SimplyBook.me’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using SimplyBook.me’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • simplybookme

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How the Brand Demand Index is measured

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