Brandwave

Cliniko vs SimplyBook.me:Which is more popular?

In September 2026, Cliniko had more branded searches than SimplyBook.me among appointment booking platforms in New Zealand. Cliniko had about 1,600 branded searches, while SimplyBook.me had 170. Cliniko made up 14.8% of all appointment booking platform searches we track, and SimplyBook.me accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about appointment booking platforms, Cliniko appeared in four of the five answers and SimplyBook.me in three. Cliniko was mentioned before SimplyBook.me in every answer that named either.

Among appointment booking platforms in New Zealand in September 2026

Who do people search for more?

Cliniko, about 9 searches for every 1 for SimplyBook.me

Cliniko 1.6K searchesSimplyBook.me 170 searches

Who does AI mention more?

Cliniko, mentioned in 4 of 5 answers, SimplyBook.me in 3

Cliniko in 4 of 5SimplyBook.me in 3 of 5

Who does AI recommend more?

Cliniko, named ahead of SimplyBook.me in 4 of 4 answers

Cliniko first in 4SimplyBook.me never first

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Top appointment booking platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cliniko was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. SimplyBook.me was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Cliniko was listed before SimplyBook.me in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Timely1st
  2. Fresha2nd
  3. Cliniko3rd
  4. Calendly4th
  5. Setmore5th
  6. YouCanBookMe6th
  7. SimplyBook.me7th
  8. Acuity Scheduling–
  9. Cal.com–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fresha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Timely5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cliniko4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Setmore3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SimplyBook.me3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Calendly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • YouCanBookMe1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Acuity Scheduling0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cal.com0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about appointment booking platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Cliniko or SimplyBook.me more popular in search?

This chart shows how often people search Google for Cliniko and SimplyBook.me by name. Each line represents a brand's share of searches for all nine appointment booking platforms we track, month by month, from searches in New Zealand.

Cliniko and SimplyBook.me among appointment booking platforms in New Zealand, by month

Share of searches by month for Cliniko, SimplyBook.me. The figures are in the table below the chart.

View monthly share of searches table
MonthFreshaCalendlyClinikoTimelyAcuity SchedulingSetmoreSimplyBook.meCal.comYouCanBookMe
Oct 202532.1%31.7%16.7%6.3%5.3%4.2%1.8%0.7%1.1%
Nov 202534.7%27.8%18.2%5.6%5.7%4.6%2%0.38%0.96%
Dec 202543%22.4%15.3%5.7%5.8%4.6%1.7%0.47%1.1%
Jan 202639.2%25.6%16.8%5.2%5.3%4.2%2.3%0.35%0.97%
Feb 202635.7%28.4%18.6%4.7%4.8%4.7%1.7%0.59%0.88%
Mar 202637.1%30.1%15.9%4.9%4.1%4.9%1.4%0.5%1%
Apr 202635.4%28.2%18.5%4.7%4.8%4.7%1.7%0.88%1.3%
May 202639.6%25.7%16.8%5.2%4.3%5.2%1.5%0.8%0.71%
Jun 202640.2%26%17%5.3%4.4%4.3%1.5%0.54%0.81%
Jul 202642.3%27.3%15.1%4.5%4.6%3.7%1.3%0.57%0.57%
Aug 202642.6%26.5%14.6%5.4%3.7%4.4%1.6%0.55%0.64%
Sep 202641.6%26.8%14.8%5.4%4.5%4.4%1.6%0.55%0.37%

How has the Cliniko and SimplyBook.me comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand appointment booking platforms in September 2026?

2 changes

  1. Estimated monthly branded searches for SimplyBook.me in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.

  2. Estimated monthly branded searches for Cliniko in New Zealand fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cliniko’s and SimplyBook.me’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cliniko

1 branded search term

  • cliniko

SimplyBook.me

1 branded search term

  • simplybookme

How the Brand Demand Index is measured

Other head-to-heads among appointment booking platforms

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