Brandwave

How popular isCliniko in search?

In August 2026, there were an estimated 1.8K branded searches for Cliniko in New Zealand which is down 14.8% over the last 11 months. Cliniko holds 13% estimated Share of Search among New Zealand salon and clinic booking software and is ranked 3rd of 7 competitors for search popularity.

Share of Search, August 2026
  1. Fresha39.1%
  2. Kitomba25.1%
  3. Cliniko13%
  4. Mindbody10%
  5. Gensolve7.3%
  6. Timely5.3%
  7. Phorest0.22%
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Which salon and clinic booking software compete with Cliniko?

Cliniko against salon and clinic booking software in New Zealand, by month

Share of Search by month for Fresha, Kitomba, Cliniko, Mindbody, Gensolve, Timely. The figures are in the table below the chart.

View monthly share of search table
MonthFreshaKitombaClinikoMindbodyGensolveTimelyPhorest
Oct 202531.6%29%14.9%12.4%5.3%6.4%0.43%
Nov 202533%27%15.8%12.7%5.3%5.7%0.39%
Dec 202536.3%30.4%12.2%11.2%4.5%5.1%0.25%
Jan 202636.6%24.9%14.8%12.5%5.7%5.2%0.28%
Feb 202632.2%28%16%12.5%6.3%4.7%0.31%
Mar 202635.1%27.4%14.8%10.5%6.9%5.2%0.21%
Apr 202631.2%28.9%15.6%13.2%6.1%4.6%0.37%
May 202634.7%28.2%14%11%6.7%5.2%0.14%
Jun 202634.2%28.8%13.9%11.4%6.5%4.9%0.27%
Jul 202637.3%28.1%13.3%10.6%6.1%4.4%0.22%
Aug 202639.1%25.1%13%10%7.3%5.3%0.22%
Sep 2026———————

  1. 1.Fresha

    39.1%

    held 1st · 5.4K estimated branded searches · +4.7% vs prior month · +1.8 points

  2. 2.Kitomba

    25.1%

    held 2nd · 3.4K estimated branded searches · -10.6% vs prior month · -3 points

  3. 3.Cliniko

    13%

    held 3rd · 1.8K estimated branded searches · -2.2% vs prior month · -0.3 points

  4. 4.Mindbody

    10%

    held 4th · 1.4K estimated branded searches · -6.2% vs prior month · -0.7 points

  5. 5.Gensolve

    7.3%

    held 5th · 1K estimated branded searches · +20.5% vs prior month · +1.2 points

  6. 6.Timely

    5.3%

    held 6th · 730 estimated branded searches · +21.7% vs prior month · +0.9 points

  7. 7.Phorest

    0.22%

    held 7th · 30 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Cliniko and its closest rivals

How has branded search demand for Cliniko changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Cliniko in New Zealand fell from 2.1K to 1.8K.
  • Across the 11 months ending August 2026, Cliniko’s estimated Share of Search among salon and clinic booking software in New Zealand decreased from 14.9% to 13%.
  • Across the 11 months ending August 2026, Cliniko’s estimated Share of Search among salon and clinic booking software in New Zealand peaked at 16% in February 2026 and was lowest at 12.2% in December 2025.

How did search popularity change for New Zealand salon and clinic booking software in August 2026?

  1. In August 2026, Fresha gained estimated Share of Search among salon and clinic booking software in New Zealand, from 37.3% to 39.1%.

  2. In August 2026, Gensolve gained estimated Share of Search among salon and clinic booking software in New Zealand, from 6.1% to 7.3%.

  3. In August 2026, Timely gained estimated Share of Search among salon and clinic booking software in New Zealand, from 4.4% to 5.3%.

  4. In August 2026, Kitomba lost estimated Share of Search among salon and clinic booking software in New Zealand, from 28.1% to 25.1%.

  5. In August 2026, Mindbody lost estimated Share of Search among salon and clinic booking software in New Zealand, from 10.6% to 10%.

  6. Cliniko’s estimated Share of Search among salon and clinic booking software in New Zealand has lost ground for 3 months in a row, from 14% to 13% in August 2026.

How is Cliniko measured?

Brandwave collects information about searches that people make online using Cliniko’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • cliniko
  • cliniko app
  • cliniko booking
  • cliniko com
  • cliniko cost
  • cliniko near me
  • cliniko nz
  • cliniko software

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How the Brand Demand Index is measured

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