Cal.com vs Cliniko:Which is more popular?
In September 2026, Cliniko had more branded searches than Cal.com among appointment booking platforms in New Zealand. Cliniko had about 1,600 branded searches, while Cal.com had 60. Cliniko made up 14.8% of all appointment booking platform searches we track, and Cal.com accounted for 0.55%. When we asked ChatGPT and Google AI Overviews about appointment booking platforms, Cliniko appeared in four of the five answers and Cal.com in none.
Who do people search for more?
Cliniko, about 27 searches for every 1 for Cal.com
Who does AI mention more?
Cliniko, mentioned in 4 of 5 answers, Cal.com in 0
Who does AI recommend more?
Cliniko, the only one of the two named
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Top appointment booking platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cliniko was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Cal.com did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Timely1st
Fresha2nd- Cliniko3rd
Calendly4th
Setmore5th
YouCanBookMe6th
SimplyBook.me7th
Acuity Scheduling–
Cal.com–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fresha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Timely5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cliniko4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Setmore3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SimplyBook.me3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Calendly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- YouCanBookMe1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Acuity Scheduling0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cal.com0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about appointment booking platforms
5 answers
Asked ChatGPT
“Which appointment booking platform should I use in New Zealand?”
Asked ChatGPT
“What are the best appointment booking platforms in New Zealand?”
Asked ChatGPT
“What's the best appointment booking platform in New Zealand for client appointments?”
Searched Google, AI Overview
“appointment booking software”
Searched Google, AI Overview
“booking software nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Cal.com or Cliniko more popular in search?
This chart shows how often people search Google for Cal.com and Cliniko by name. Each line represents a brand's share of searches for all nine appointment booking platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Cliniko, Cal.com. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fresha | Calendly | Cliniko | Timely | Acuity Scheduling | Setmore | SimplyBook.me | Cal.com | YouCanBookMe |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.1% | 31.7% | 16.7% | 6.3% | 5.3% | 4.2% | 1.8% | 0.7% | 1.1% |
| Nov 2025 | 34.7% | 27.8% | 18.2% | 5.6% | 5.7% | 4.6% | 2% | 0.38% | 0.96% |
| Dec 2025 | 43% | 22.4% | 15.3% | 5.7% | 5.8% | 4.6% | 1.7% | 0.47% | 1.1% |
| Jan 2026 | 39.2% | 25.6% | 16.8% | 5.2% | 5.3% | 4.2% | 2.3% | 0.35% | 0.97% |
| Feb 2026 | 35.7% | 28.4% | 18.6% | 4.7% | 4.8% | 4.7% | 1.7% | 0.59% | 0.88% |
| Mar 2026 | 37.1% | 30.1% | 15.9% | 4.9% | 4.1% | 4.9% | 1.4% | 0.5% | 1% |
| Apr 2026 | 35.4% | 28.2% | 18.5% | 4.7% | 4.8% | 4.7% | 1.7% | 0.88% | 1.3% |
| May 2026 | 39.6% | 25.7% | 16.8% | 5.2% | 4.3% | 5.2% | 1.5% | 0.8% | 0.71% |
| Jun 2026 | 40.2% | 26% | 17% | 5.3% | 4.4% | 4.3% | 1.5% | 0.54% | 0.81% |
| Jul 2026 | 42.3% | 27.3% | 15.1% | 4.5% | 4.6% | 3.7% | 1.3% | 0.57% | 0.57% |
| Aug 2026 | 42.6% | 26.5% | 14.6% | 5.4% | 3.7% | 4.4% | 1.6% | 0.55% | 0.64% |
| Sep 2026 | 41.6% | 26.8% | 14.8% | 5.4% | 4.5% | 4.4% | 1.6% | 0.55% | 0.37% |
How has the Cal.com and Cliniko comparison changed over the last 12 months?
3 findings
- Cliniko was ahead of Cal.com in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cal.com’s share of searches among appointment booking platforms in New Zealand moved from 0.7% to 0.55%, and its estimated monthly branded searches moved from 80 to 60.
- Across the 12 months ending September 2026, Cliniko’s share of searches among appointment booking platforms in New Zealand moved from 16.7% to 14.8%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for New Zealand appointment booking platforms in September 2026?
2 changes
In September 2026, Cal.com rose from 9th to 8th among appointment booking platforms in New Zealand.
Estimated monthly branded searches for Cliniko in New Zealand fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Cal.com’s and Cliniko’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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