How popular isCal.com?
In September 2026, people searched for Cal.com by name about 70 times in New Zealand, a 12.5% decrease from the previous year. These searches made up 0.55% of all New Zealand appointment booking platform searches, placing Cal.com eighth out of nine platforms. When we asked both ChatGPT and Google AI Overviews about appointment booking platforms, Cal.com did not appear in any of the answers.
Cal.com is the eighth most searched of 9 competitors and not listed in any AI answer.
FreshaShare of searches 41.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
CalendlyShare of searches 26.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
ClinikoShare of searches 14.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
TimelyShare of searches 5.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Cal.comShare of searches 0.55%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top appointment booking platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cal.com did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Timely1st
- Fresha2nd
- Cliniko3rd
- Calendly4th
Setmore5th
YouCanBookMe6th
SimplyBook.me7th
Acuity Scheduling–- Cal.com–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fresha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Timely5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cliniko4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Setmore3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SimplyBook.me3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Calendly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- YouCanBookMe1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Acuity Scheduling0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cal.com0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about appointment booking platforms
5 answers
Asked ChatGPT
“Which appointment booking platform should I use in New Zealand?”
Asked ChatGPT
“What are the best appointment booking platforms in New Zealand?”
Asked ChatGPT
“What's the best appointment booking platform in New Zealand for client appointments?”
Searched Google, AI Overview
“appointment booking software”
Searched Google, AI Overview
“booking software nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which appointment booking platforms compete with Cal.com?
Share of searches by month for Fresha, Calendly, Cliniko, Timely, Acuity Scheduling, Setmore, Cal.com. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fresha | Calendly | Cliniko | Timely | Acuity Scheduling | Setmore | SimplyBook.me | Cal.com | YouCanBookMe |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.1% | 31.7% | 16.7% | 6.3% | 5.3% | 4.2% | 1.8% | 0.7% | 1.1% |
| Nov 2025 | 34.7% | 27.8% | 18.2% | 5.6% | 5.7% | 4.6% | 2% | 0.38% | 0.96% |
| Dec 2025 | 43% | 22.4% | 15.3% | 5.7% | 5.8% | 4.6% | 1.7% | 0.47% | 1.1% |
| Jan 2026 | 39.2% | 25.6% | 16.8% | 5.2% | 5.3% | 4.2% | 2.3% | 0.35% | 0.97% |
| Feb 2026 | 35.7% | 28.4% | 18.6% | 4.7% | 4.8% | 4.7% | 1.7% | 0.59% | 0.88% |
| Mar 2026 | 37.1% | 30.1% | 15.9% | 4.9% | 4.1% | 4.9% | 1.4% | 0.5% | 1% |
| Apr 2026 | 35.4% | 28.2% | 18.5% | 4.7% | 4.8% | 4.7% | 1.7% | 0.88% | 1.3% |
| May 2026 | 39.6% | 25.7% | 16.8% | 5.2% | 4.3% | 5.2% | 1.5% | 0.8% | 0.71% |
| Jun 2026 | 40.2% | 26% | 17% | 5.3% | 4.4% | 4.3% | 1.5% | 0.54% | 0.81% |
| Jul 2026 | 42.3% | 27.3% | 15.1% | 4.5% | 4.6% | 3.7% | 1.3% | 0.57% | 0.57% |
| Aug 2026 | 42.6% | 26.5% | 14.6% | 5.4% | 3.7% | 4.4% | 1.6% | 0.55% | 0.64% |
| Sep 2026 | 41.6% | 26.8% | 14.8% | 5.4% | 4.5% | 4.4% | 1.6% | 0.55% | 0.37% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.6% | 4.5K | -3.2% | -1 points | |
| 2, held 2nd | 26.8% | 2.9K | 0% | +0.2 points | |
| 3, held 3rd | 14.8% | 1.6K | 0% | +0.1 points | |
| 4, held 4th | 5.4% | 590 | 0% | 0 points | |
| 5, moved from 6th to 5th | 4.5% | 490 | +22.5% | +0.9 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 4.4% | 480 | 0% | 0 pointsmoved from 5th to 6th | |
| 7, held 7th | 1.6% | 170 | 0% | 0 points | |
| 8, moved from 9th to 8th | 0.55% | 60 | 0% | 0 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 0.37% | 40 | -42.9% | -0.3 pointsmoved from 8th to 9th |
1.
Fresha41.6%
Held 1st. 4.5K estimated branded searches, -3.2% vs prior month. Share -1 points.
2.
Calendly26.8%
Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.
Cliniko14.8%
Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Timely5.4%
Held 4th. 590 estimated branded searches, 0% vs prior month. Share 0 points.
4.5%
Moved from 6th to 5th. 490 estimated branded searches, +22.5% vs prior month. Share +0.9 points.
6.
Setmore4.4%
Moved from 5th to 6th. 480 estimated branded searches, 0% vs prior month. Share 0 points.
1.6%
Held 7th. 170 estimated branded searches, 0% vs prior month. Share 0 points.
8.
Cal.com0.55%
Moved from 9th to 8th. 60 estimated branded searches, 0% vs prior month. Share 0 points.
0.37%
Moved from 8th to 9th. 40 estimated branded searches, -42.9% vs prior month. Share -0.3 points.
Compare popularity between Cal.com and its closest rivals
Every comparison with Cal.com
10 comparisons
How has branded search demand for Cal.com changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Cal.com in New Zealand fell from 80 to 70.
- Across the 12 months ending September 2026, Cal.com rose from 9th to 8th among appointment booking platforms in New Zealand.
How did search popularity change for New Zealand appointment booking platforms in September 2026?
6 changes
In September 2026, Acuity Scheduling overtook Setmore to rank 5th among appointment booking platforms in New Zealand, with 4.5% of the searches.
In September 2026, Fresha lost share of searches among appointment booking platforms in New Zealand, from 42.6% to 41.6%.
In September 2026, Cal.com rose from 9th to 8th among appointment booking platforms in New Zealand.
In September 2026, YouCanBookMe fell from 8th to 9th among appointment booking platforms in New Zealand.
Estimated monthly branded searches for Calendly in New Zealand fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
Estimated monthly branded searches for SimplyBook.me in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.
How are Cal.com’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Cal.com’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- cal com
- cal com booking
- cal com calendar
- cal com scheduling
- calcom
Do you work for Cal.com? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Cal.com compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Appointment booking platforms | 8th of 9 | 0.55% | Shown above |
| Scheduling tools | 5th of 6 | 1.6% | Show ranking |
Is Cal.com your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.