Cal.com vs Microsoft Bookings:Which is more popular by branded search in New Zealand?
In August 2026, Microsoft Bookings had more branded searches than Cal.com among scheduling tools in New Zealand. Microsoft Bookings was estimated to have 490 branded searches compared to Cal.com’s 70, and held an 8.3% Share of Search versus Cal.com’s 1.2%.
Follow Cal.com vs Microsoft Bookings and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Cal.com or Microsoft Bookings?
Compare the meeting scheduling tools New Zealand businesses take bookings with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Microsoft Bookings, Cal.com. The figures are in the table below the chart.
View monthly share of search table
| Month | Calendly | Acuity Scheduling | Setmore | Microsoft Bookings | Cal.com |
|---|---|---|---|---|---|
| Oct 2025 | 55.6% | 28.4% | 8.6% | 6.2% | 1.2% |
| Nov 2025 | 53.6% | 28.5% | 10% | 7.1% | 0.89% |
| Dec 2025 | 47.9% | 32.9% | 11.9% | 6.3% | 0.97% |
| Jan 2026 | 53.2% | 28.2% | 10.6% | 7.3% | 0.71% |
| Feb 2026 | 53.8% | 26.6% | 11.1% | 7.5% | 1.1% |
| Mar 2026 | 53.8% | 25.7% | 10.8% | 8.8% | 0.87% |
| Apr 2026 | 51.2% | 30.1% | 10.1% | 6.8% | 1.9% |
| May 2026 | 49.8% | 29.6% | 12.1% | 6.8% | 1.7% |
| Jun 2026 | 51.2% | 30.5% | 10.2% | 6.8% | 1.4% |
| Jul 2026 | 54.1% | 26.8% | 9.2% | 8.6% | 1.3% |
| Aug 2026 | 51.3% | 28.7% | 10.5% | 8.3% | 1.2% |
| Sep 2026 | — | — | — | — | — |
How has the Cal.com and Microsoft Bookings comparison changed over the last 12 months?
3 findings
- Microsoft Bookings was ahead of Cal.com in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cal.com’s estimated Share of Search among scheduling tools in New Zealand held steady at 1.2%, and its estimated monthly branded searches moved from 80 to 70.
- Across the 11 months ending August 2026, Microsoft Bookings’ estimated Share of Search among scheduling tools in New Zealand moved from 6.2% to 8.3%, and its estimated monthly branded searches moved from 410 to 490.
How did search popularity change for New Zealand scheduling tools in August 2026?
2 changes

Estimated monthly branded searches for Microsoft Bookings in New Zealand rose 19.5% over 11 measured months, from 410 to 490 in August 2026.

Estimated monthly branded searches for Cal.com in New Zealand fell 12.5% over 11 measured months, from 80 to 70 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Cal.com’s and Microsoft Bookings’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cal.com
5 branded search terms
- cal com
- cal com booking
- cal com calendar
- cal com scheduling
- calcom
Microsoft Bookings
5 branded search terms
- microsoft bookings
- microsoft bookings calendar
- microsoft bookings online
- microsoft bookings scheduling
- microsoftbookings

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.