Brandwave

How popular isCal.com?

In September 2026, people searched for Cal.com by name about 70 times in New Zealand, a 12.5% decrease from the previous year. These searches made up 1.6% of all New Zealand scheduling tool searches, placing Cal.com fifth out of six tools. When we asked both ChatGPT and Google AI Overviews about scheduling tools, Cal.com appeared in one of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Cal.com is the fifth most searched of 6 competitors and the fifth most recommended in AI answers.

  1. CalendlyShare of searches 65.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. SetmoreShare of searches 12.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. Acuity SchedulingShare of searches 11%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. Microsoft BookingsShare of searches 8.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. Cal.comShare of searches 1.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top scheduling tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cal.com was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cal.com is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Calendly1st
  2. Google Calendar appointment schedules2nd
  3. Microsoft Bookings3rd
  4. Acuity Scheduling4th
  5. Cal.com5th
  6. Setmore6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Calendly4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Calendar appointment schedules4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Bookings3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Setmore2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Acuity Scheduling2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cal.com1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about scheduling tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which scheduling tools compete with Cal.com?

Cal.com against scheduling tools in New Zealand, by month

Share of searches by month for Calendly, Setmore, Acuity Scheduling, Microsoft Bookings, Cal.com. The figures are in the table below the chart.

View monthly share of searches table
MonthCalendlySetmoreAcuity SchedulingMicrosoft BookingsCal.comGoogle Calendar appointment schedules
Oct 202568.8%10.3%11.4%7.6%1.5%0.38%
Nov 202564.4%11.9%13.2%8.8%1.1%0.66%
Dec 202560.7%14.2%15.4%8.2%1.3%0.31%
Jan 202663.6%12.6%13.1%8.9%0.87%0.87%
Feb 202664.3%12.7%10.7%9%1.3%2%
Mar 202665.2%12.8%8.8%10.8%1.1%1.3%
Apr 202664.3%12.5%10.7%8.6%2.4%1.5%
May 202662.6%14.5%10.7%8.5%2.1%1.5%
Jun 202664.5%12.3%11%8.8%1.8%1.5%
Jul 202665%10.2%10.9%10.7%1.6%1.6%
Aug 202664.7%12.6%8.8%10.8%1.5%1.5%
Sep 202665.1%12.5%11%8.9%1.6%0.89%

  1. 1.Calendly

    65.1%

    Held 1st. 2.9K estimated branded searches, -0.68% vs prior month. Share +0.4 points.

  2. 2.Setmore

    12.5%

    Held 2nd. 560 estimated branded searches, -1.8% vs prior month. Share -0.1 points.

  3. 3.Acuity Scheduling

    11%

    Moved from 4th to 3rd. 490 estimated branded searches, +22.5% vs prior month. Share +2.1 points.

  4. 4.Microsoft Bookings

    8.9%

    Moved from 3rd to 4th. 400 estimated branded searches, -18.4% vs prior month. Share -1.9 points.

  5. 5.Cal.com

    1.6%

    Held 5th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Google Calendar appointment schedules

    0.89%

    Held 6th. 40 estimated branded searches, -42.9% vs prior month. Share -0.7 points.

Compare popularity between Cal.com and its closest rivals

Every comparison with Cal.com

10 comparisons

How has branded search demand for Cal.com changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Cal.com in New Zealand fell from 80 to 70.
  • Across the 12 months ending September 2026, Cal.com’s share of searches among scheduling tools in New Zealand peaked at 2.4% in April 2026 and was lowest at 0.87% in January 2026.

How did search popularity change for New Zealand scheduling tools in September 2026?

5 changes

  1. In September 2026, Acuity Scheduling overtook Microsoft Bookings to rank 3rd among scheduling tools in New Zealand, with 11% of the searches.

  2. In September 2026, Microsoft Bookings lost share of searches among scheduling tools in New Zealand, from 10.8% to 8.9%.

  3. In September 2026, Google Calendar appointment schedules lost share of searches among scheduling tools in New Zealand, from 1.5% to 0.89%.

  4. Estimated monthly branded searches for Calendly in New Zealand fell 19.6% over 12 measured months, from 3.6K to 2.9K in September 2026.

  5. Estimated monthly branded searches for Cal.com in New Zealand fell 12.5% over 12 measured months, from 80 to 70 in September 2026.

How are Cal.com’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Cal.com’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cal com
  • cal com booking
  • cal com calendar
  • cal com scheduling
  • calcom

Do you work for Cal.com? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Cal.com compete?

Cal.com is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Appointment booking platforms8th of 90.55%Show ranking
Scheduling tools5th of 61.6%Shown above
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