Cal.com vs Setmore:Which is more popular?
In September 2026, Setmore had more branded searches than Cal.com among scheduling tools in New Zealand. Setmore had about 560 branded searches, while Cal.com had 70. Setmore made up 12.5% of all scheduling tool searches we track, and Cal.com accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about scheduling tools, Setmore appeared in two of the five answers and Cal.com in one. Cal.com and Setmore were each mentioned first in one of the two answers that named either.
Who do people search for more?
Setmore, about 8 searches for every 1 for Cal.com
Who does AI mention more?
Setmore, mentioned in 2 of 5 answers, Cal.com in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top scheduling tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Setmore was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Cal.com was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cal.com and Setmore were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Calendly4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Google Calendar appointment schedules4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Microsoft Bookings3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Setmore2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Acuity Scheduling2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cal.com1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about scheduling tools
5 answers
Asked ChatGPT
“Which meeting scheduling tool should I use in New Zealand?”
Asked ChatGPT
“What are the best meeting scheduling tools in New Zealand?”
Asked ChatGPT
“What's the best meeting scheduling tool in New Zealand for a small team?”
Searched Google, AI Overview
“best scheduling tool”
Searched Google, AI Overview
“appointment booking software nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Cal.com or Setmore more popular in search?
This chart shows how often people search Google for Cal.com and Setmore by name. Each line represents a brand's share of searches for all six scheduling tools we track, month by month, from searches in New Zealand.
Share of searches by month for Setmore, Cal.com. The figures are in the table below the chart.
View monthly share of searches table
| Month | Calendly | Setmore | Acuity Scheduling | Microsoft Bookings | Cal.com | Google Calendar appointment schedules |
|---|---|---|---|---|---|---|
| Oct 2025 | 68.8% | 10.3% | 11.4% | 7.6% | 1.5% | 0.38% |
| Nov 2025 | 64.4% | 11.9% | 13.2% | 8.8% | 1.1% | 0.66% |
| Dec 2025 | 60.7% | 14.2% | 15.4% | 8.2% | 1.3% | 0.31% |
| Jan 2026 | 63.6% | 12.6% | 13.1% | 8.9% | 0.87% | 0.87% |
| Feb 2026 | 64.3% | 12.7% | 10.7% | 9% | 1.3% | 2% |
| Mar 2026 | 65.2% | 12.8% | 8.8% | 10.8% | 1.1% | 1.3% |
| Apr 2026 | 64.3% | 12.5% | 10.7% | 8.6% | 2.4% | 1.5% |
| May 2026 | 62.6% | 14.5% | 10.7% | 8.5% | 2.1% | 1.5% |
| Jun 2026 | 64.5% | 12.3% | 11% | 8.8% | 1.8% | 1.5% |
| Jul 2026 | 65% | 10.2% | 10.9% | 10.7% | 1.6% | 1.6% |
| Aug 2026 | 64.7% | 12.6% | 8.8% | 10.8% | 1.5% | 1.5% |
| Sep 2026 | 65.1% | 12.5% | 11% | 8.9% | 1.6% | 0.89% |
How has the Cal.com and Setmore comparison changed over the last 12 months?
3 findings
- Setmore was ahead of Cal.com in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cal.com’s share of searches among scheduling tools in New Zealand moved from 1.5% to 1.6%, and its estimated monthly branded searches moved from 80 to 70.
- Across the 12 months ending September 2026, Setmore’s share of searches among scheduling tools in New Zealand moved from 10.3% to 12.5%, and its estimated monthly branded searches moved from 540 to 560.
How did search popularity change for New Zealand scheduling tools in September 2026?
1 change
Estimated monthly branded searches for Cal.com in New Zealand fell 12.5% over 12 measured months, from 80 to 70 in September 2026.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Cal.com’s and Setmore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among scheduling tools
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