Microsoft Bookings vs Setmore:Which is more popular?
In September 2026, Setmore had more branded searches than Microsoft Bookings among scheduling tools in New Zealand. Setmore had about 560 branded searches, while Microsoft Bookings had 400. Setmore made up 12.5% of all scheduling tool searches we track, and Microsoft Bookings accounted for 8.9%. When we asked ChatGPT and Google AI Overviews about scheduling tools, Microsoft Bookings appeared in three of the five answers and Setmore in two. Microsoft Bookings was mentioned before Setmore in three out of four answers.
Who do people search for more?
Setmore, about 40% more searches than Microsoft Bookings
Who does AI mention more?
Microsoft Bookings, mentioned in 3 of 5 answers, Setmore in 2
Who does AI recommend more?
Microsoft Bookings, named ahead of Setmore in 3 of 4 answers
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Top scheduling tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Microsoft Bookings was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Setmore was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Microsoft Bookings was listed before Setmore in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Calendly4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Google Calendar appointment schedules4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Microsoft Bookings3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Setmore2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Acuity Scheduling2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cal.com1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about scheduling tools
5 answers
Asked ChatGPT
“Which meeting scheduling tool should I use in New Zealand?”
Asked ChatGPT
“What are the best meeting scheduling tools in New Zealand?”
Asked ChatGPT
“What's the best meeting scheduling tool in New Zealand for a small team?”
Searched Google, AI Overview
“best scheduling tool”
Searched Google, AI Overview
“appointment booking software nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Microsoft Bookings or Setmore more popular in search?
This chart shows how often people search Google for Microsoft Bookings and Setmore by name. Each line represents a brand's share of searches for all six scheduling tools we track, month by month, from searches in New Zealand.
Share of searches by month for Setmore, Microsoft Bookings. The figures are in the table below the chart.
View monthly share of searches table
| Month | Calendly | Setmore | Acuity Scheduling | Microsoft Bookings | Cal.com | Google Calendar appointment schedules |
|---|---|---|---|---|---|---|
| Oct 2025 | 68.8% | 10.3% | 11.4% | 7.6% | 1.5% | 0.38% |
| Nov 2025 | 64.4% | 11.9% | 13.2% | 8.8% | 1.1% | 0.66% |
| Dec 2025 | 60.7% | 14.2% | 15.4% | 8.2% | 1.3% | 0.31% |
| Jan 2026 | 63.6% | 12.6% | 13.1% | 8.9% | 0.87% | 0.87% |
| Feb 2026 | 64.3% | 12.7% | 10.7% | 9% | 1.3% | 2% |
| Mar 2026 | 65.2% | 12.8% | 8.8% | 10.8% | 1.1% | 1.3% |
| Apr 2026 | 64.3% | 12.5% | 10.7% | 8.6% | 2.4% | 1.5% |
| May 2026 | 62.6% | 14.5% | 10.7% | 8.5% | 2.1% | 1.5% |
| Jun 2026 | 64.5% | 12.3% | 11% | 8.8% | 1.8% | 1.5% |
| Jul 2026 | 65% | 10.2% | 10.9% | 10.7% | 1.6% | 1.6% |
| Aug 2026 | 64.7% | 12.6% | 8.8% | 10.8% | 1.5% | 1.5% |
| Sep 2026 | 65.1% | 12.5% | 11% | 8.9% | 1.6% | 0.89% |
How has the Microsoft Bookings and Setmore comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Microsoft Bookings took it in July 2026, Setmore took it in August 2026.
- Across the 12 months ending September 2026, Microsoft Bookings’ share of searches among scheduling tools in New Zealand moved from 7.6% to 8.9%, and its estimated monthly branded searches held steady at 400.
- Across the 12 months ending September 2026, Setmore’s share of searches among scheduling tools in New Zealand moved from 10.3% to 12.5%, and its estimated monthly branded searches moved from 540 to 560.
How did search popularity change for New Zealand scheduling tools in September 2026?
2 changes
In September 2026, Acuity Scheduling overtook Microsoft Bookings to rank 3rd among scheduling tools in New Zealand, with 11% of the searches.
In September 2026, Microsoft Bookings lost share of searches among scheduling tools in New Zealand, from 10.8% to 8.9%.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Microsoft Bookings’ and Setmore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Microsoft Bookings
4 branded search terms
- microsoft bookings
- microsoft bookings calendar
- microsoft bookings scheduling
- microsoftbookings
Setmore
5 branded search terms
- setmore
- setmore booking
- setmore booking system
- setmore calendar
- setmore scheduling
Other head-to-heads among scheduling tools
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