Brandwave

Acuity Scheduling vs Microsoft Bookings:Which is more popular?

In September 2026, Acuity Scheduling had more branded searches than Microsoft Bookings among scheduling tools in New Zealand. Acuity Scheduling had about 490 branded searches, while Microsoft Bookings had 400. Acuity Scheduling made up 11% of all scheduling tool searches we track, and Microsoft Bookings accounted for 8.9%. When we asked ChatGPT and Google AI Overviews about scheduling tools, Microsoft Bookings appeared in three of the five answers and Acuity Scheduling in two. Microsoft Bookings was mentioned before Acuity Scheduling in three out of four answers.

Among scheduling tools in New Zealand in September 2026

Who do people search for more?

Acuity Scheduling, about 23% more searches than Microsoft Bookings

Acuity Scheduling 490 searchesMicrosoft Bookings 400 searches

Who does AI mention more?

Microsoft Bookings, mentioned in 3 of 5 answers, Acuity Scheduling in 2

Microsoft Bookings in 3 of 5Acuity Scheduling in 2 of 5

Who does AI recommend more?

Microsoft Bookings, named ahead of Acuity Scheduling in 3 of 4 answers

Microsoft Bookings first in 3Acuity Scheduling first in 1

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Top scheduling tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Bookings was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Acuity Scheduling was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Bookings was listed before Acuity Scheduling in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Calendly1st
  2. Google Calendar appointment schedules2nd
  3. Microsoft Bookings3rd
  4. Acuity Scheduling4th
  5. Cal.com5th
  6. Setmore6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Calendly4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Calendar appointment schedules4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Bookings3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Setmore2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Acuity Scheduling2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cal.com1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about scheduling tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Acuity Scheduling or Microsoft Bookings more popular in search?

This chart shows how often people search Google for Acuity Scheduling and Microsoft Bookings by name. Each line represents a brand's share of searches for all six scheduling tools we track, month by month, from searches in New Zealand.

Acuity Scheduling and Microsoft Bookings among scheduling tools in New Zealand, by month

Share of searches by month for Acuity Scheduling, Microsoft Bookings. The figures are in the table below the chart.

View monthly share of searches table
MonthCalendlySetmoreAcuity SchedulingMicrosoft BookingsCal.comGoogle Calendar appointment schedules
Oct 202568.8%10.3%11.4%7.6%1.5%0.38%
Nov 202564.4%11.9%13.2%8.8%1.1%0.66%
Dec 202560.7%14.2%15.4%8.2%1.3%0.31%
Jan 202663.6%12.6%13.1%8.9%0.87%0.87%
Feb 202664.3%12.7%10.7%9%1.3%2%
Mar 202665.2%12.8%8.8%10.8%1.1%1.3%
Apr 202664.3%12.5%10.7%8.6%2.4%1.5%
May 202662.6%14.5%10.7%8.5%2.1%1.5%
Jun 202664.5%12.3%11%8.8%1.8%1.5%
Jul 202665%10.2%10.9%10.7%1.6%1.6%
Aug 202664.7%12.6%8.8%10.8%1.5%1.5%
Sep 202665.1%12.5%11%8.9%1.6%0.89%

How has the Acuity Scheduling and Microsoft Bookings comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Microsoft Bookings took it in March 2026, Acuity Scheduling took it in April 2026, Microsoft Bookings took it in August 2026, Acuity Scheduling took it in September 2026.
  • Across the 12 months ending September 2026, Acuity Scheduling’s share of searches among scheduling tools in New Zealand moved from 11.4% to 11%, and its estimated monthly branded searches moved from 600 to 490.
  • Across the 12 months ending September 2026, Microsoft Bookings’ share of searches among scheduling tools in New Zealand moved from 7.6% to 8.9%, and its estimated monthly branded searches held steady at 400.

How did search popularity change for New Zealand scheduling tools in September 2026?

2 changes

  1. In September 2026, Acuity Scheduling overtook Microsoft Bookings to rank 3rd among scheduling tools in New Zealand, with 11% of the searches.

  2. In September 2026, Microsoft Bookings lost share of searches among scheduling tools in New Zealand, from 10.8% to 8.9%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Acuity Scheduling’s and Microsoft Bookings’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Acuity Scheduling

4 branded search terms

  • acuity booking
  • acuity scheduling
  • acuity scheduling calendar
  • scheduler acuity

Microsoft Bookings

4 branded search terms

  • microsoft bookings
  • microsoft bookings calendar
  • microsoft bookings scheduling
  • microsoftbookings

How the Brand Demand Index is measured

Other head-to-heads among scheduling tools

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