Brandwave

Calendly vs Setmore:Which is more popular?

In September 2026, Calendly had more branded searches than Setmore among scheduling tools in New Zealand. Calendly had about 2,910 branded searches, while Setmore had 560. Calendly made up 65.1% of all scheduling tool searches we track, and Setmore accounted for 12.5%. When we asked ChatGPT and Google AI Overviews about scheduling tools, Calendly appeared in four of the five answers and Setmore in two. Calendly was mentioned before Setmore in every answer.

Among scheduling tools in New Zealand in September 2026

Who do people search for more?

Calendly, about 5 searches for every 1 for Setmore

Calendly 2.9K searchesSetmore 560 searches

Who does AI mention more?

Calendly, mentioned in 4 of 5 answers, Setmore in 2

Calendly in 4 of 5Setmore in 2 of 5

Who does AI recommend more?

Calendly, named ahead of Setmore in every answer

Calendly first in 4Setmore never first

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Top scheduling tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Calendly was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Setmore was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Calendly was listed before Setmore in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Calendly1st
  2. Google Calendar appointment schedules2nd
  3. Microsoft Bookings3rd
  4. Acuity Scheduling4th
  5. Cal.com5th
  6. Setmore6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Calendly4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Calendar appointment schedules4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Bookings3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Setmore2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Acuity Scheduling2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cal.com1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about scheduling tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Calendly or Setmore more popular in search?

This chart shows how often people search Google for Calendly and Setmore by name. Each line represents a brand's share of searches for all six scheduling tools we track, month by month, from searches in New Zealand.

Calendly and Setmore among scheduling tools in New Zealand, by month

Share of searches by month for Calendly, Setmore. The figures are in the table below the chart.

View monthly share of searches table
MonthCalendlySetmoreAcuity SchedulingMicrosoft BookingsCal.comGoogle Calendar appointment schedules
Oct 202568.8%10.3%11.4%7.6%1.5%0.38%
Nov 202564.4%11.9%13.2%8.8%1.1%0.66%
Dec 202560.7%14.2%15.4%8.2%1.3%0.31%
Jan 202663.6%12.6%13.1%8.9%0.87%0.87%
Feb 202664.3%12.7%10.7%9%1.3%2%
Mar 202665.2%12.8%8.8%10.8%1.1%1.3%
Apr 202664.3%12.5%10.7%8.6%2.4%1.5%
May 202662.6%14.5%10.7%8.5%2.1%1.5%
Jun 202664.5%12.3%11%8.8%1.8%1.5%
Jul 202665%10.2%10.9%10.7%1.6%1.6%
Aug 202664.7%12.6%8.8%10.8%1.5%1.5%
Sep 202665.1%12.5%11%8.9%1.6%0.89%

How has the Calendly and Setmore comparison changed over the last 12 months?

3 findings
  • Calendly was ahead of Setmore in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Calendly’s share of searches among scheduling tools in New Zealand moved from 68.8% to 65.1%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
  • Across the 12 months ending September 2026, Setmore’s share of searches among scheduling tools in New Zealand moved from 10.3% to 12.5%, and its estimated monthly branded searches moved from 540 to 560.

How did search popularity change for New Zealand scheduling tools in September 2026?

1 change
  1. Estimated monthly branded searches for Calendly in New Zealand fell 19.6% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Calendly’s and Setmore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Calendly

4 branded search terms

  • calendly
  • calendly booking
  • calendly calendar
  • calendly scheduling

Setmore

5 branded search terms

  • setmore
  • setmore booking
  • setmore booking system
  • setmore calendar
  • setmore scheduling

How the Brand Demand Index is measured

Other head-to-heads among scheduling tools

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