Cliniko vs Profile:Which is more popular?
In September 2026, Cliniko had more branded searches than Profile among medical practice management software in New Zealand. Cliniko had about 1,600 branded searches, while Profile had 10. Cliniko made up 28.6% of all medical practice management software searches we track, and Profile accounted for 0.18%. When we asked ChatGPT and Google AI Overviews about medical practice management software, Cliniko appeared in four of the five answers and Profile in none.
Who do people search for more?
Cliniko, about 160 searches for every 1 for Profile
Who does AI mention more?
Cliniko, mentioned in 4 of 5 answers, Profile in 0
Who does AI recommend more?
Cliniko, the only one of the two named
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Top medical practice management software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cliniko was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Profile did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Medtech Evolution1st- Cliniko2nd
GoodX2nd
Indici4th
Gensolve5th
MyPractice6th
Profile–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cliniko4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Indici3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Medtech Evolution3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MyPractice3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gensolve2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- GoodX2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Profile0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about medical practice management software
5 answers
Asked ChatGPT
“Which medical practice management platform should I use in New Zealand?”
Asked ChatGPT
“What are the best medical practice management platforms in New Zealand?”
Asked ChatGPT
“What's the best medical practice management platform in New Zealand for a clinic?”
Searched Google, AI Overview
“medical practice management software”
Searched Google, AI Overview
“best medical practice software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Cliniko or Profile more popular in search?
This chart shows how often people search Google for Cliniko and Profile by name. Each line represents a brand's share of searches for all seven medical practice management software we track, month by month, from searches in New Zealand.
Share of searches by month for Cliniko, Profile. The figures are in the table below the chart.
View monthly share of searches table
| Month | Indici | Cliniko | Gensolve | Medtech Evolution | MyPractice | GoodX | Profile |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 49% | 32.1% | 10% | 5.4% | 2.9% | 0.34% | 0.34% |
| Nov 2025 | 49.9% | 32.7% | 10.2% | 4.5% | 2.4% | 0.17% | 0.17% |
| Dec 2025 | 53.1% | 28.8% | 10.6% | 4.6% | 2.4% | 0.22% | 0.22% |
| Jan 2026 | 48.7% | 31.9% | 12.1% | 4.4% | 2.4% | 0.34% | 0.17% |
| Feb 2026 | 48.2% | 31.6% | 12% | 4.3% | 3.5% | 0.33% | 0.17% |
| Mar 2026 | 52.2% | 27.5% | 12.8% | 3.8% | 3% | 0.58% | 0.14% |
| Apr 2026 | 49.1% | 32.1% | 12.2% | 3.6% | 2.4% | 0.34% | 0.34% |
| May 2026 | 52.9% | 27.9% | 12.9% | 3.1% | 2.5% | 0.59% | 0.15% |
| Jun 2026 | 52.7% | 27.8% | 12.9% | 3.1% | 3.1% | 0.29% | 0.15% |
| Jul 2026 | 51.1% | 28.2% | 12.7% | 4.6% | 3% | 0.35% | 0.18% |
| Aug 2026 | 55.2% | 24.5% | 13.5% | 4% | 2.1% | 0.31% | 0.31% |
| Sep 2026 | 51.9% | 28.6% | 12.9% | 3.8% | 2.5% | 0.18% | 0.18% |
How has the Cliniko and Profile comparison changed over the last 12 months?
3 findings
- Cliniko was ahead of Profile in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cliniko’s share of searches among medical practice management software in New Zealand moved from 32.1% to 28.6%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
- Across the 12 months ending September 2026, Profile’s share of searches among medical practice management software in New Zealand moved from 0.34% to 0.18%, and its estimated monthly branded searches moved from 20 to 10.
How did search popularity change for New Zealand medical practice management software in September 2026?
2 changes
In September 2026, Cliniko gained share of searches among medical practice management software in New Zealand, from 24.5% to 28.6%.
Estimated monthly branded searches for Profile in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Cliniko’s and Profile’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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