Fresha vs SimplyBook.me:Which is more popular?
In September 2026, Fresha had more branded searches than SimplyBook.me among appointment booking platforms in New Zealand. Fresha had about 4,510 branded searches, while SimplyBook.me had 170. Fresha made up 41.6% of all appointment booking platform searches we track, and SimplyBook.me accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about appointment booking platforms, Fresha appeared in all five answers and SimplyBook.me in three. Fresha was mentioned before SimplyBook.me in every answer.
Who do people search for more?
Fresha, about 27 searches for every 1 for SimplyBook.me
Who does AI mention more?
Fresha, mentioned in every answer we collected
Who does AI recommend more?
Fresha, named ahead of SimplyBook.me in every answer
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Top appointment booking platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fresha appeared in all five answers. SimplyBook.me was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Fresha was listed before SimplyBook.me in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Timely1st- Fresha2nd
Cliniko3rd
Calendly4th
Setmore5th
YouCanBookMe6th
SimplyBook.me7th
Acuity Scheduling–
Cal.com–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fresha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Timely5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cliniko4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Setmore3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SimplyBook.me3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Calendly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- YouCanBookMe1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Acuity Scheduling0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cal.com0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about appointment booking platforms
5 answers
Asked ChatGPT
“Which appointment booking platform should I use in New Zealand?”
Asked ChatGPT
“What are the best appointment booking platforms in New Zealand?”
Asked ChatGPT
“What's the best appointment booking platform in New Zealand for client appointments?”
Searched Google, AI Overview
“appointment booking software”
Searched Google, AI Overview
“booking software nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Fresha or SimplyBook.me more popular in search?
This chart shows how often people search Google for Fresha and SimplyBook.me by name. Each line represents a brand's share of searches for all nine appointment booking platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Fresha, SimplyBook.me. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fresha | Calendly | Cliniko | Timely | Acuity Scheduling | Setmore | SimplyBook.me | Cal.com | YouCanBookMe |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.1% | 31.7% | 16.7% | 6.3% | 5.3% | 4.2% | 1.8% | 0.7% | 1.1% |
| Nov 2025 | 34.7% | 27.8% | 18.2% | 5.6% | 5.7% | 4.6% | 2% | 0.38% | 0.96% |
| Dec 2025 | 43% | 22.4% | 15.3% | 5.7% | 5.8% | 4.6% | 1.7% | 0.47% | 1.1% |
| Jan 2026 | 39.2% | 25.6% | 16.8% | 5.2% | 5.3% | 4.2% | 2.3% | 0.35% | 0.97% |
| Feb 2026 | 35.7% | 28.4% | 18.6% | 4.7% | 4.8% | 4.7% | 1.7% | 0.59% | 0.88% |
| Mar 2026 | 37.1% | 30.1% | 15.9% | 4.9% | 4.1% | 4.9% | 1.4% | 0.5% | 1% |
| Apr 2026 | 35.4% | 28.2% | 18.5% | 4.7% | 4.8% | 4.7% | 1.7% | 0.88% | 1.3% |
| May 2026 | 39.6% | 25.7% | 16.8% | 5.2% | 4.3% | 5.2% | 1.5% | 0.8% | 0.71% |
| Jun 2026 | 40.2% | 26% | 17% | 5.3% | 4.4% | 4.3% | 1.5% | 0.54% | 0.81% |
| Jul 2026 | 42.3% | 27.3% | 15.1% | 4.5% | 4.6% | 3.7% | 1.3% | 0.57% | 0.57% |
| Aug 2026 | 42.6% | 26.5% | 14.6% | 5.4% | 3.7% | 4.4% | 1.6% | 0.55% | 0.64% |
| Sep 2026 | 41.6% | 26.8% | 14.8% | 5.4% | 4.5% | 4.4% | 1.6% | 0.55% | 0.37% |
How has the Fresha and SimplyBook.me comparison changed over the last 12 months?
3 findings
- Fresha was ahead of SimplyBook.me in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fresha’s share of searches among appointment booking platforms in New Zealand moved from 32.1% to 41.6%, and its estimated monthly branded searches moved from 3.6K to 4.5K.
- Across the 12 months ending September 2026, SimplyBook.me’s share of searches among appointment booking platforms in New Zealand moved from 1.8% to 1.6%, and its estimated monthly branded searches moved from 210 to 170.
How did search popularity change for New Zealand appointment booking platforms in September 2026?
2 changes
In September 2026, Fresha lost share of searches among appointment booking platforms in New Zealand, from 42.6% to 41.6%.
Estimated monthly branded searches for SimplyBook.me in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Fresha’s and SimplyBook.me’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fresha
2 branded search terms
- fresha
- fresha foods
SimplyBook.me
1 branded search term
- simplybookme
Other head-to-heads among appointment booking platforms
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