Brandwave

Kitomba vs Mindbody:Which is more popular?

In September 2026, Kitomba had more branded searches than Mindbody among salon and clinic booking software in New Zealand. Kitomba had about 3,450 branded searches, while Mindbody had 1,310. Kitomba made up 27.3% of all salon and clinic booking software searches we track, and Mindbody accounted for 10.4%. When we asked ChatGPT and Google AI Overviews about salon and clinic booking software, Kitomba appeared in three of the five answers and Mindbody in none.

Among salon and clinic booking software in New Zealand in September 2026

Who do people search for more?

Kitomba, about 3 searches for every 1 for Mindbody

Kitomba 3.5K searchesMindbody 1.3K searches

Who does AI mention more?

Kitomba, mentioned in 3 of 5 answers, Mindbody in 0

Kitomba in 3 of 5Mindbody in 0 of 5

Who does AI recommend more?

Kitomba, the only one of the two named

Kitomba first in 3Mindbody never named

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Top salon and clinic booking software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kitomba was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Mindbody did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Timely1st
  2. Fresha2nd
  3. Kitomba3rd
  4. Cliniko4th
  5. Square5th
  6. Phorest6th
  7. Gensolve7th
  8. Mindbody–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fresha4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Timely4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kitomba3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cliniko2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Square2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Phorest2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gensolve1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mindbody0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about salon and clinic booking software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Kitomba or Mindbody more popular in search?

This chart shows how often people search Google for Kitomba and Mindbody by name. Each line represents a brand's share of searches for all eight salon and clinic booking software we track, month by month, from searches in New Zealand.

Kitomba and Mindbody among salon and clinic booking software in New Zealand, by month

Share of searches by month for Kitomba, Mindbody. The figures are in the table below the chart.

View monthly share of searches table
MonthFreshaKitombaClinikoMindbodyGensolveTimelySquarePhorest
Oct 202529.6%30.4%14.7%12.2%5.1%6.8%0.68%0.46%
Nov 202532.2%26.3%16.3%12.8%5.1%6.2%0.59%0.42%
Dec 202534.9%31%12%11.2%4.5%5.6%0.46%0.27%
Jan 202635.9%24.1%15%12.4%5.7%5.7%0.85%0.31%
Feb 202631.3%28.1%15.9%12.4%6.1%5.1%0.74%0.33%
Mar 202634.3%28.1%14.2%10.3%6.6%5.5%0.81%0.22%
Apr 202631%27.7%15.8%13.5%6%5%0.73%0.32%
May 202633.4%29.5%13.7%10.7%6.4%5.4%0.64%0.14%
Jun 202632.8%30.1%13.6%11.2%6.3%5.2%0.63%0.28%
Jul 202635.5%30.6%12.4%10.4%5.6%4.6%0.68%0.23%
Aug 202637.1%27.5%12.4%9.9%6.8%5.5%0.53%0.23%
Sep 202636.9%27.3%13%10.4%5.9%5.7%0.71%0.24%

How has the Kitomba and Mindbody comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand salon and clinic booking software in September 2026?

2 changes
  1. Estimated monthly branded searches for Mindbody in New Zealand fell 18.6% over 12 measured months, from 1.6K to 1.3K in September 2026.

  2. Estimated monthly branded searches for Kitomba in New Zealand fell 14% over 12 measured months, from 4K to 3.5K in September 2026.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Kitomba’s and Mindbody’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kitomba

6 branded search terms

  • kitomba
  • kitomba 1
  • kitomba app
  • kitomba booking
  • kitomba one
  • kitomba software

Mindbody

8 branded search terms

  • business mindbody
  • log into mindbody
  • mindbody
  • mindbody and soul
  • mindbody app
  • mindbody booking
  • mindbody software
  • mindbody spirit

How the Brand Demand Index is measured

Other head-to-heads among salon and clinic booking software

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